Monday, October 24, 2011

PAGE ONE: THE UNDERBELLY OF JOURNALISM


Tomas Hernandez

The New York Times, if anything, is a figurehead of journalism. If the Times is still printing papers then there still might be a chance for the newspaper industry. The film, Page One, was a portrayal of this. I found the film to be very refreshing. One cannot help but be intimidated by the field of journalism. In the film they even referred to the publication as a “fortress.” Page One gave the viewer an inside look on how the newspaper industry was handling a change in technology.

The film starts out with the Times talking to Wikileaks about their leakage of government footage and information. This event symbolized the transition from agencies giving the publication information, to individuals getting self-served information: blogging, tweeting, forums. They also self-reflect on the Judith Miller issue. This is when Judith Miller, writer for the NY Times, perpetuated the idea that there were WMD’s in Iraq. They then found out there were none. With the Wikileaks and the Miller case, published news is not as valuable of a source as it used to be. The film fluctuates; they take a look on the weakness of the newspaper industry, but also they gloat of the Times’ successes. For instance, “Taiwanese president needs the times to know if the world exists.” This, and other quotes such as “it’s the New York Times…” became a bit irritating. There was a small handful of journalists being interviewed; a notable name was David Carr. David Carr is an reporter for the NY Times as well as an ex crack addict. I liked to think of him as a dinosaur journalist. In the beginning of the film he hated the idea of new technology. He seemed arrogant about the fact he wrote for the Times, his quotes also seemed contrived. There was a point in which he was giving VICE a hard time about working with CBS. That’s when the line was crossed. However, as the film went on, Carr adjusts to new media, and the film overall gets closure. Carr is a symbol in this way.

Search Engine Optimization

Paul Robinson, president and chief operating officer for Apogee Results spoke to a class of Mass Comm students in Hine 204. Thursday afternoon. It was the last speaking event of Mass Comm Week.

The agenda included approaching online marketing , what is SEO, why does it matter, SEO myths and local search results, but the thing stressed most by Robinson with regard to developing relationships with customers online was trust.

"The ratings and reviews world is starting to get a black eye," said Robinson."When you are doing business online trust is very important, seeing one hundred reviews that give 5 stars looks a little weird. "

Black hat optimization employs shady methods of optimization that can get your site banned from Google search results.
"There are also grey hat areas of optimization," said Robinson


Friday, October 21, 2011

Mass Comm Week Wordle


This is a Wordle Word Cloud depicting the highlights of the tweets made with the #mcweek hashtag during the week. Lots of great comments about our wonderful speakers!

It's Still News

By Tracie Walker

San Antonio Express-News writer Roy Bragg spoke about technology and the changing world of journalism on Thursday, Oct. 20. Bragg emphasized that even with the abundance of social media to keep the public informed, journalists are still needed because they're trained to find the information that people want to know and to write about it with integrity.

Bragg urged aspiring journalists to be aggressive with their work and to strive to report the truth.

"I won't write something until I'm ready to bet on my life that it's true," said Bragg.

He said that the newspaper editors can be blamed for the decline of the truth being told because of staff-size reductions and the urgency to produce material. He noted that a reporter being allowed several weeks to write an in-depth story is rare because of editors' fast-paced attitudes of "wham bam thank you ma'am" to get a story published.

Bragg told students that the problem with newspapers today is not the internet or the audience's attention span, but rather that newspapers haven't changed their style of reporting in the past 150 years. He said that yesterday's news needs to be on a website with tomorrow's news in the newspaper.

He kept his audience laughing with entertaining stories of reporting about tax-free weekend at the San Marcos outlet malls and about the "condom rapist," during which he wrote down what he overheard jurors saying through the walls.

Although some students, like Adrian Hanner, mass communications junior, said that Bragg didn't seem organized and left in frustration, others enjoyed listening to Bragg share his experience as a reporter.

"It was a fun speech and interesting," said Zahra Farah, journalism junior. "He's funny and talking at a level that college students can relate to."

"I loved that he's not apologetic about being aggressive," said Laura Garcia, journalism junior. "His real world examples of reporting were fun to listen to."

Securing a great internship

Jarod Phillips, who interned this summer for the International Center for Journalists, shares his thoughts on what it takes to get a good internship.


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