Marketing and being a millennial

By Katherine Dowlearn Kgd24@txstate.edu Dax Patton, a Texas Tech alumnus and graduate with a degree in marketing and advertising, attended Texas State’s mass comm week discussing marketing like a millennial. Patton began his presentation with a list of things to keep in mind as students go into the world of business and work. “Read asRead More

South Texas to Univision

By Imari Mora ism5@txstate.edu SAN MARCOS- Univision’s Emmy award-winning reporter Gary Cooper shared tips Thursday on making it from South Texas to a major market during the last day of Mass Comm Week. Cooper began his lecture with telling Texas State students as well as Laredo High school journalism students the ugly truth. Looking forwardRead More

Network like a professional: Texas State students get useful tips during final Mass Comm Week panel

By Jessy Garza (jag391@txstate.edu) For Texas State University’s final panel at Mass Comm Week, Justin Johnson came to speak with students Thursday afternoon about the importance of networking, and how doing so could change a person’s life. Moderating the event was Texas State SJMC lecturer Holly Wise, who said she met Johnson last year andRead More

All He Did Was Ask

By Jairo Devora As the age of technology continues to expand and evolve, something as simple as introducing yourself can impact your life forever, as it did for one Facebook networking professional. San Antonio native and University of Texas alumnus, Justin Johnson, is a networking professional based in Austin who, through Facebook, “manages different companies’Read More

Marketing Like A Millenial

By Austin Calhoun aec82@txstate.edu Dax Patton, business development manager for SXSW Conference and Festival, spoke to Texas State students Thursday about marketing in the ever-evolving professional landscape. Patton began by telling his personal career story in which after working in staffing for a large company directly out of college, he took a risk and createdRead More