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Wednesday, October 31, 2012

Editor for the San Antonio Express News, Mike Leary, Speaks for Mass Comm Week




Mike Leary Discusses The Changing World of Journalism At Mass Comm Week



Mike Leary speaks to students after his interview on Tuesday . Photo by Matthew Alvarez

By Matthew Alvarez

Texas State University’s Mass Comm Week continued its second day of events with Mike Leary, Editor of the San Antonio Express News, speaking to students about his historic past and the future of journalism. Laura V. Garcia was the student journalist chosen to lead the discussion as well as interview Leary.

Leary started off as a 23-year-old reporter for the Philadelphia Inquirer and has worked his way up to the Editor he is today; within that time Leary said there has been a big change in readers. Something many border newspapers, and even the Express-News has to take into consideration.

“Our audience is changing,” Leary said. “People coming from Mexico are now our potential readers and many of them speak very good English.”

Leary went on to speak about the evolution of the newspaper to an online publication available on a smart phone or tablet device. Leary expressed how he enjoys reading the Express-News through his iPad, but getting online subscriptions is what newspapers are concentrating on. Leary explained the importance of having a certain amount of subscribers for a newspapers survival, and why they are changing what content will be available for the Express-News in the coming year. Leary said that not all stories will be accessible to non-scribers but people who do subscribe will have complete access—a growing trend that many newspapers across the country offer today.

Leary briefly spoke about his leadership in the group effort that won the Philadelphia Inquirer a 2012 Pulitzer on school violence. He described that while the field of journalism is constantly evolving a reporter may have to stop and see why they chose this as a career. And at least for Leary, reporting the story is more of a humanizing effort.

“I think you want to see the world a better place. You see something that any reasonable person would think is not right,” Leary said. “So reporting on it and showing what is going on results in positive change—that is rewarding.”

Mass Comm Week will continue with panels and discussions through Nov. 1.

Session sponsored by the Texas State Chapter of the Society of Professional Journalists

Innovation in journalism

By J. P. Walker


Texas Tribune's very own Evan Smith, CEO and Editor-in-Chief, and Rodney Gibbs, Chief Innovation Officer speak about the innovations that have brought journalism to where it is today at the Texas State's Mass Comm Week. Here are some of the things they had to say.




Joseph Treaster speaks about international journalism and the Galapagos Islands

Joseph Treaster. Photo credit:
College of Arts and Sciences,
University of Miami
By Myriann Harden

Joseph Treaster spoke in Old Main Wednesday evening, about teaching at the University of Miami and his travels in the Galapagos Islands.

Treaster works for many publications including, The Huffington Post and The Miami Herald. He is also the editor for the University of Miami's Internet magazine 1H20.org. The magazine works to promote awareness of the world's clean water crisis. Treaster holds a chair, and teaches, at the University of Miami. He discussed a trip he takes with some of his students to the Galapagos Islands.

Design, Graphic by Nature

Photo by Josh Harlan
Photo by Josh Harlan - (left to right) Sam Kapila, Anthony Armandariz, Courtney Ryan Buie

 
















By Josh Harlan
High profile designers paid a visit to the Alkek teaching theater as part of Mass Comm Week’s panel discussions.
Panel members Anthony Armandariz, product designer, Sam Kapila, designer and instructor at Texas State and Courtney Ryan Buie, a freelance integrationist, offered their unique perspective into the ever-changing world of graphic design and production.
Topics of discussion ranged from the project development process to the pertinence of portfolios and job acquirement skills to good and bad habits of designers. All the while sprinkling in personal anecdotes and bits of wisdom from the experienced panelists.
Kapila offered her advice as a lecturer to aspiring designers.
“Side projects can add life to your resume when presenting your work to potential employers,” Kapila said.
Continuing on the discussion of beneficial ideas for up-and-comers, Buie added insight into what she looks for in new hires.
“When I’m looking at resumes, I want people that have passion to work for me, even if they’re not the most qualified,” said Buie.
Joe Asevedo, design major, and Nicollette Aguilar, public relations major, said they were surprised by the insightful content of the panel.
“I was expecting it to be mostly technical jargon and product recommendations,” said Asevedo. “I took a lot more away than I expected.
“I agree with Joe. I came here because it was part of an assignment in one of my classes but I can use what I’ve learned here in my field and beyond,” said Aguilar.
Kapila reminded the attendants that students can review the panel questions and the members of the panels by visiting a page of her website, SamKapilar.com, she dedicated for the event.

Design 1-Up: Video

We were joined this afternoon by Sam Kapila, a TXST Comm Design faculty, Anthony Armendariz, Product Designer at Evernote, and Courtney Ryan Buie, Integration at McGarrah Jessee. They discussed design-related tips including file handling, necessary code patterns that elevate design, basic UI/UX, and how to assess your design skillset and level and accurately translate this onto your resume. Take a look!

Video streaming by Ustream

Creators of Vivogig and Austin Vida/Red River Noise illustrate the influence of online media on the music industry

By Ashley Brune

The infinite capacity of music and its influence in the lives of our generation has engrossed the mass media in every way possible. From music downloads, concert notification emails, phone apps, and live streaming websites to the numerous music blogs loaded with interviews, reviews, photos and video it's everywhere, and there's no stopping it.

Texas State's Mass Comm Week 2012 featured a panel of guest speakers consisting of some of Austin's most stimulating music blogs. The veteran bloggers shared perceptions on the music journalism industry, along with the challenges and merits in constructing a successful blog and/or magazine.

Daniel Senyard, Ian Morales and A.J. Miranda (left to right)
"Music Startups and Blogging" brought together Daniel Senyard and Shannon Delaney of Vivogig, along with Ian Morales and A.J. Miranda of Austin Vida/Red River Noise.

Vivogig is an Austin-based live photography platform that allows fans to post their own photos and footage from concerts they attend. CEO Daniel Senyard releases a podcast every week of the various musicians and bands he interviews with fan-submitted questions.

Editor-in-chief Ian Morales and multimedia editor A.J. Miranda cover the Latino culture in Austin, Texas, in Austin Vida/Red River Noise, and how it impacts entertainment in what's known as the "Live Music Capital of the World." Morales explained how the generations of Latin-Americans are straying away from the roots of the Latin culture. The small following of Latin music in Austin is a consequence of "the human tendency to not get into the unfamiliar," said Morales.

The panel covered topics ranging from internships to compensation with the humble truth. Morales explained how the first three years of Austin Vida/Red River Noise was created merely by the "labor of love." The process of paying off debts and organizing the newborn publications put a hold on compensation for writers and photographers. The entrepreneurs paid mostly out of pocket for their ambitions, but for good reason. Their success has brought upon contacts, skilled writers and photographers, combining "labor of love" and compensation into one happy couple.

Readers and numbers play a big part of any mass media output, but the focus has always been on two key elements: to inform, and to involve. The World Wide Web is undoubtedly a crucial aid to the mass media for our generation, and through the vast amounts of information continuously traveling all around us fortunately music still sticks to the air.

Music startups and blogging


By: Ariella Hannon


Daniel Senyard, Shannon Delaney, Ian Morales and A. J. Miranda talk about starting up Vivogig, Red River Noise, and Austin Vida. They discuss their struggles with money, fan base and other professional aspects to their industry. For these four professionals, social media played an important part in beginning their careers as bloggers.

Innovation in Journalism: Evan Smith & Rodney Gibbs

Evan Smith, CEO and Editor in Chief, and  Rodney Gibbs, Chief Innovation Officer, Texas Tribune join us at Mass Comm Week, discussing the innovative journalistic work happening at the Texas Tribune. Watch the video below.



Video streaming by Ustream

Storify: PR Internships for Texas State Students

Several students used Storify to cover the social media that was being posted throughout the day. Here are some of the best selections.

Gustavo Arellano gives insight to aspiring journalists

By Ashley Brune

Gustavo Arellano, editor at Orange County Weekly, breaks through the typical Mexican-American stereotypes with sarcasm and humor in his award-winning syndicated column ¡Ask a Mexican! Arellano shares his story as an underdog prevailing in the journalism industry, and continues to motivate students everywhere by sharing his own experience.

Arellano enlightened students at Texas State University during Mass Comm Week 2012, cementing a few crucial pieces of advice into the aspiring minds of the crowd:
  • You always want to have more tools than your competitor. 
  • The most important factor in your work is to hook the audience immediately.
  • Always have at least three story ideas.
  • You should never be satisfied.
¡Ask a Mexican! can be found online and in print at the Orange County Weekly and nearby at the San Antonio Current.


Tuesday, October 30, 2012

The long haul from trucker to journalist/novelist

By Kevin Stockwell

Fred Afflerbach, author of "Roll On," stopped by Old Main Tuesday evening to share his experience of going from truck driver to journalist/novelist. 

After one semester at Southwest Texas State University in 1975, Fred felt that he had had enough of college and decided to learn how to drive a big rig. A few years later, Fred left for Chicago with enough money to buy his own truck.

As soon as Fred became a truck driver/owner operator, he immediately became fascinated with the knowledge and camaraderie among the veteran truck drivers and the sights they had seen criss crossing the nation that people with desk jobs rarely got to see.

"I wondered why we hadn't heard about this," he said. "Why, especially in literature we hadn't heard about these guys?"



The 3 faces of PR: agency, education, and non-profit

By Kevin Stockwell

Tuesday afternoon three returning Texas State alumnae talked to students about their particular fields in public relations in a panel discussion mediated by Professor Kaufman.

Lisa Martin is the public relations manager for Creative Civilization, Aubrey Chancellor is the public relations representative for the Northeast Independent School District and Amy Lane is the public relations director for the non-profit Phil Hardberger Park Conservancy. Each of the panelists gave students an idea about the ins and outs and trials and errors of being in public relations.

Entering the field of public relations

Lisa Martin said, "I think for me PR...was a little scary for me, kind of daunting."

Lisa said she was always a PR person at heart but didn't realize it until she learned about the mass communication program at Texas State. Lisa stressed getting some experience under your belt before asking people to give you money to do what you do.

Professor Kaufman mediates a PR panel with (from left to right) Aubrey Chancellor, Lisa Martin and Amy Lane

Executive offers students job advice

By Faith Jaschke

Texas State University graduate Mary Rose Brown spoke to students Tuesday at Centennial Hall about personal branding and gave students advice for different stages of their career.

Hip Hop Congress orients soon-to-be Mass Comm students

By Kolten Parker
@KoltenParker

Students from a communications high school in Laredo toured student media operations and visited with Mass Comm student groups on Texas State's campus Tuesday during it's annual Mass Communications Week.

The nearly 30 students from Vidal M. Trevino School of Communications and Fine Arts got a behind-the-scenes look into the buildings of the school's newspaper, The University Star, and it's radio station, KTSW - both award-winning student media outlets. After their tour, the students attended Gustavo Arrellano's discussion on preparing for a career in journalism, a featured event at Mass Comm Week.

Following the session, the Laredo students visited and had lunch with members of Texas State's Hip Hop Congress, a student group that facilitates companionship through art and music and works as an outreach and mentoring program for disenfranchised pre-college students.

During discussion in Old Main, the members of HHC and staff advisor Jesse Silva spoke with the students - many who will be first-generation college students - about different events and opportunities offered through Texas State and Hip Hop Congress.

Jade Lewis, mass communication sophomore and member of HHC performed after offering his reasons for joining the organization.

"(Hip Hop Congress) was an outside family that reached out to me," Lewis said. "It's great to be surrounded by a group of people who have different perspectives on Hip Hop and art."

Tamara Johnson, electronic media and mass communication junior and president of HHC, offered some advice on essentials for college life.

"College isn't as intimidating and scary as might be portrayed and everyone can go," she said. "There's a student organization for everyone."

Mark Webber, journalism instructor at Vidal M. Trevino, said this session marked his ninth year to bring students to Mass Comm Week at Texas State.

"It's a chance to really learn about journalism from a different viewpoint," Webber said.

Jose Flores, senior at Vidal M. Trevino, said he is interested in attending Texas State's School of Mass Communication and joining HHC.





kolten.b.p@gmail.com

Texas State students discuss campus media experience

(L-R) Derick Garcia, Anyssa Bohanan, Lindsay Medina.
Photo by Myriann Harden
By Myriann Harden

Three students discussed the many campus media outlets at Texas State University, Tuesday afternoon in Old Main.

Derick Garcia, Anyssa Bohanan and Lindsay Medina, discussed how they got involved in campus media, and how working with campus media will help them with future careers.


Gustavo Arellano shares his secret to success

Gustavo Arellano gives insight to students during Mass Comm Week lecture
By Ruth Herring

Editor of the OC Weekly and one of this year's featured Mass Comm Week speakers, Gustavo Arellano, had students laughing and reconsidering their futures as he shared his story of success.

What started as a fake angry letter to the OC Weekly editor from a then film studies student turned into a budding career as a reporter.

Arellano remembered thinking he knew what he wanted to do so he said he made himself into a reporter even while completing his master's degree in a field he was no longer interested in.

"Don't be handcuffed to your degree," said Arellano. "Do what you want to do and not what you think you want to do."

Taking criticism and rejection was the beginning of the new career choice for Arellano but he said he knew that if he wanted to be a reporter he had to accept the lessons and learn everything he didn't know about reporting. 

Now Arellano has fully embraced his life as a reporter and writer. His syndicated column ¡Ask a Mexican! has over 2 million readers nationwide and has even gone on to publish a few books, his most recent being "Taco USA: How Mexican Food Conquered America."

Electronic media junior, Alexa Perez, said Arellano's story inspired her to work harder.

"We are coming to a point where we have to be a jack of all trades in order to be successful," said Perez. "I want to know how to do everything from broadcast to print to social media." 

Advice such as being multilingual, never being satisfied or complacent with your work and not thinking you have to stick to one thing were a couple lessons that Arellano stressed.

"I've been so busy worrying about finding a job," said Madison Greene, public relations junior who attended Gustavo Arellano's lecture. "Then I realized I need to focus on what it is I want to do."

The biggest lesson Arellano said his audience should take away from his lecture was this:

"I had no experience and here I am telling you my story, so there is no excuse," said Arellano. "It all boils down to how much you really want it."















Annie Werner speaks on internships, personal branding and Tumblr

By Sara Williams



Photo courtesy of anniewerner.tumblr.com

Annie Werner spoke on Tuesday about the journey to her career, the role of social media in art and the ways students can use personal branding through Tumblr.

Werner, a San Marcos native and New York University alumna, has worked as an art evangelist for Tumblr for two years. Her job is to pitch Tumblr to art outlets and museums and show these organizations how using the social media site will help them. She also maintains Tumblr's art blog, tumblropenarts, and plans events for the art community.

Storify: From print to digital with Robert Rivard

Robert Rivard, the former editor of the San Antonio Express-News, holds a discussion with students in Evans 118. He spoke on a range of topics from his book to his career as an editor.

Networking and clubs are key to success in advertising

By Alex Frank


Two Texas State alumni returned to talk to mass communications about life transitions and a professional appearance online.

Dustin Lien of Kirkus Media and Kala Brock of NEXTmedia spoke to students about finding a career in advertising and the choices they had to make in order to the right job.
 Dustin Lien (left) and Kala Brock (right) addressing a question posited by an advertising student.
 Photo By Alex Frank

Both panelists discussed that they were racing against the clock to find a job and once you find a one it’s easier to find another. Dustin Lien said, “It took me a little while to find the first job, about 3 months…once you get something, hunting for a new job is easier because you have stability.”

Kala Brock spoke about putting her endgame on the back burner and satisfying her primary need of gainful employment. She said, “I was fed up with the job search and took the first offer.” 

One of the overarching themes of the panel was networking. Both Lien and Brock spoke about the importance of going to events in the field you’re interested in and keeping an online presence. Brock said, “I got my first internship through someone on Twitter…everything effects everything.”

They were also adamant about keeping your online presence professional. Lien said, “don’t treat [Linkedin] like Facebook…make it seem like you’re an expert while still in college.”

In addition to pursuing internships both panelists recommended joining clubs pertinent to their intended career path. Brock said, “I would have started Ad Club sooner,” because she gained valuable skills that led to seamless transition from school to the workforce.

An overlooked aspect of college that Lien pointed out was taking your work seriously, when he said, “[it] can be used in your portfolio.” He was able to complete school with a usable portfolio, but admits that he should have taken the work he did more seriously.

Though the room was far from capacity, the students that attended were highly interactive with the panel and learned a lot. Taylor Rhodes, advertising sophomore said, “it was an awesome panel, really insightful.”

Rachel Williams, general studies freshman said, "I've been interested in advertising and this panel reinforced those feelings."

After the panel wrapped, Lien and Brock stayed to talk with attendees and exchange business cards.
Photo By Alex Frank


More information about panels and interviews during Texas State's Mass Comm Week can be found here.

Annie Werner, Tumblr Arts Evangelist

By June Leal



Annie Werner talks about Tumblr and social media at Texas State's Mass Comm Week. During the session, she gave advice on personal branding, internships, social media and answered some questions. Ashley Howard, public relations major, also shared her thoughts over Annie Werner's session.


Video: Gustavo Arellano

Gustavo Arellano, editor of the Orange County Weeky, spoke to students this morning about life as a reporter and blogger for Ask A Mexican! He gave some great advice to journalism students, as well as how to get a job out of college. Check out the video below to catch the live stream!

Video streaming by Ustream

Media activist Ethan Zuckerman discusses its impact in the developing world

Photo by Divya Darsi. Ethan Zuckerman (far right) answers questions from student media panelists Kolten Parker (far left) and Christina Ochoa (middle).


By Divya Darsi

Mass Comm Week 2012 kicked off with a bang as Ethan Zuckerman, director of the Center for Civic Media at MIT and senior researcher at the MIT Media Lab, fielded questions from members of the Texas State student media on Monday.

Texas State students Beth Brown and Kolten Parker for the University Star, Christina Ochoa for the Bobcat Update and Greg Burnam for KTSW formed the student panel. The questions covered a host of issues and topics, ranging from the future of social media to the importance of media.

A conversation of social media dominated the discussion, specifically uses of Twitter. A student asked Zuckerman about the best way to use Twitter. Zuckerman offered some useful advice to students as well as one his most memorable lines, “break the rules, be an artist on Twitter,” he said.

Another question asked whether it was possible to be over-connected as social media takes over people’s lives and personal interactions are becoming limited. Zuckerman remains un-persuaded that the effects of social media are hazardous in that way, he instead said, “If you feel like you’re being overwhelmed by information you probably need to think about how you’re taking that information in.”

Zuckerman pointed out to the packed theater that social media provides a level of social connectivity for its users. “I would rather blame architecture…the car culture for the breakdown of the face to face. I tend to see what we are doing online as a way of fighting back,” he said. Appropriately, students were encouraged to live-tweet with their comments and questions.

Students left the discussion with new ideas about social media and the many ways it can positively and negatively impact society. Cameron Cutshall, a sophomore and English major, liked the live twitter feed, “it provided a better understanding of the discussion and made me feel more involved,” he said.

Junior and Mass Comm major Cade Crowder said, “What I took away from the panel is that media is growing and developing and not all is inaccurate.”

Texas State’s Mass Comm Week continues with panels and discussions through Thursday, Nov. 1.

Storify: San Marcos native Annie Werner speaks about Tumblr

Tuesday morning, San Marcos native Annie Werner spoke to Texas State students about the importance of having a social media presence and how Tumblr can be used to network.


Social Media & Arts Outreach, Annie Werner

We are delighted to have Annie Werner from Tumblr joining us at Mass Comm Week, talking about social media and arts outreach. Watch the video below!



Video streaming by Ustream

Storify: Break the Rules. Be an Artist

Several students used Storify to cover the social media that was being posted throughout the day. Here are some of the best selections.

Storify: Ethan Zuckerman

Several students used Storify to cover the social media that was being posted throughout the day. Here are some of the best selections.

Storify: Texas State Mass Comm Week

Several students used Storify to cover the social media that was being posted throughout the day. Here are some of the best selections.

Monday, October 29, 2012

Ethan Zuckerman Lecture

By Beth Brown

Ethan Zuckerman, director of MIT’s Center for Civic Media, spoke Monday evening at the Evans Auditorium about media bias, Muslim rage and the role of geography in media consumption.

Zuckerman is a senior researcher at the Berkman Center for Internet and Society at Harvard, and co-founder of Global Voices, an international community of bloggers that make up a citizen media. He has been named one of the the most Influential Thinkers in the world by Foreign Policy and addressed Texas State students, faculty and staff as part of the 2012 "Global Odyssey" common experience theme.

Zuckerman's lecture, titled "The Internet: Power and Unrealized Potential," used Newsweek as an example of media bias. The now-online news outlet ran a cover story in their final print edition with a picture of rioting Muslims and the headline "Muslim Rage." Zuckerman showed videos and images of Muslim violence that were depicted across American news outlets at the time, including the cover of Newsweek.

Then he juxtaposed that depiction with the true history leading to Newsweek's cover, which included a dubbed film from Nakoula Bassley, anti-Islam figures pastor Terry Jones and Morris Sadek and a film of Benghazi citizens attempting to save U.S. Ambassador to Libya Chris Stevens.

"This idea of Muslim rage is very photogenic, but it's an extreme depiction of Muslim rage," Zuckerman said.

Zuckerman also contended that all media have multiple biases, including political, geographical and timely.

He said some of the biggest and most important news in the world unfolds slowly over long amounts of time, so the trends can become clouded with 24-hour news cycles and daily newspapers focusing on the day's top news. He said large issues, such as global warming, can be difficult to track on a daily basis.

"The really big stories unfold over a very long amount of time, such as global warming" Zuckerman said. "It tends to unfold very, very slowly."

Media consumption is also limited by geography. Readers tend to consume news that they are familiar with, so chronically under-covered areas of the world such as the Sahara tend to get little media coverage from national outlets such as The New York Times. He said media tend to focus their coverage locally and readers tend to look for information that pertains to their "tribe," or the people and area they identify with.

Zuckerman said this type of media consumption is "unhelpful... because the biggest issues (such as climate change) are not local."

One of those in attendance Monday night was Karima Baqdounes, architecture freshman. She said she will now consume media with a certain level of skepticism and consider bias in the reporting and gatekeeping of news outlets.

"He made a lot of good points," Baqdounes said. "My dad is from the Middle East, and I remember when 9/11 happened there was a lot of misinterpretations."

Frank Burns and Social Media

By Aisling Niestroy

Frank Burns was one of five panelists for the "Social Media: The New Kids on the Block" presentation during Mass Comm week. Burns works at FeedMagnet, where he helps clients find the best way to promote their brands using social content.




Social media: neighbors talk about the new kid on the block during Mass Comm Week

"Social Media:  The New Kid on the Block" panelists speak to students.  Pictured left to right:  Kristen Sussman, Frank Burns, Courtney Doman, Jocelyn Lai, and Michael Bapko.  Photo by Howard Slacum

By Howard Slacum

There is a new kid on the block and today, residents in the new kid's neighborhood gave a local's perspective to Texas State students who might be interested in getting to know the kid.

The new kid is social media. He is popular enough to fill the 400-seat teaching theater in the LBJ building. And his neighbors, a five-member panel of industry experts, offered plenty of insider information, including speaking about one of the kid's problematic characteristics.

"The big problem now with social media is that it's noisy and there's a lot of kind of useless posts," says Frank Burns, who leads the services group at FeedMagnet. "Brands are seeking out something relevant that's actually going to persuade people."

Courtney Doman, the Social Media Specialist at Spredfast, offers some advice for breaking through the noise. "Social media is all about engagement," says Doman.

To help students become better able to do that, she encourages them to sign-up for Spredfast's webinar series"Social Engagement Prep School", which begins Wednesday, Oct. 31 at 1:00 p.m. "We are going to be taking a deeper dive looking at:  how do you spark engagement? How do you deepen brand loyalty?  And how do you measure the results of that?"

Jocelyn Lai, Talent Acquisitions Manager with GSD&M, points out the role social media can have for job-seekers. Lai says she uses social media to identify top talent. "Who's writing that awesome blog entry? I want to get to know that person, build a Twitter relationship with them and then direct message them when they're in town."

Students left the event with something of value. Sam Maxwell, a Junior majoring in Public Relations, said she benefited by learning, "...to mold your Twitter and Facebook to reach a bigger audience" and to "really look at who you're talking to and what they want to hear and shape your message toward an audience."

Advertising major and Senior Shawn Tripputi said, "what I benefited from is ... what social media can do for a client [and] for a business."

Mass Comm Week events continue through this Thursday.

Ethan Zuckerman Interview

We are honored to have Ethan Zuckerman, Director MIT Center for Civic Media, joining us at Mass Comm Week, sharing his thoughts on social media. Watch the video below.


Video streaming by Ustream

Luis Patino discusses the emerging Latin culture in the media

 Luis Patino discusses the emerging Latin culture in the media

By: Chrisdyann Uribe

Luis Patino, Univision Senior Vice President, brought Latino spirit in Old Maine earlier this afternoon discussing Hispanic’s involvement with politics and the future for Latinos in media. There are about 50 million Latinos in the U.S yet only 14 million are registered to vote. Univision does as much a possible to bring awareness to Latinos to exercise their rights whether it’s becoming a citizen, registered voter, or actually voting.
 
Univision and ABC will begin a partnership in late May with a 24 hour news station. It will cater to both the Spanish and English speaking Hispanic as well as non-Latinos by meeting in the middle. The station will allow new generations to be part of a whole new station. Texas State Junior Adam Orti says, “I feel the Latin communities are a big deal especially in Texas where they make up a majority of the population. I will watch Univision and ABC because I will be able to understand what they are saying.”         
            The first Spanish television station began in San Antonio and the second in Los Angeles. Univision in LA is the most watched TV station in the country. The have recently changed their logo to have a better representation of the changing ways of the station and it’s media. The new logo shows a 360-degree perspective. Luis Patino claims Univision is changing for the better, “Univision is moving beyond what was your mother and grandmother’s station.” The station is also available on multiple platforms to keep up with society’s changing pace in the media. Patino has high set high standards and wants to get to a point to where everyone watches, “Our goal is to be the number one media company by 2016.”
            Many students walked away feeling they had a better idea on what to expect for the future in the media. A person can’t just expect to get in front of a camera and just read the prompter. They should know how to edit, work the camera, and write scripts and so much more. In his session, Patino described how we are moving to a whole new field of predators. He describes predators as workers that are able to do multiple tasks. Texas State Senior Daisy Saenz claimed it was eye opening for her, “ I would not have paid attention to things had I not gone.” Many students whether Latino or not gain a whole new perspective on Univision and the media.



Multimedia journalists Karla Leal and Diego Aparicio describe the advantages multimedia provides to news stories

By: Luis Federico


Can the three little pigs and the big bad wolf cause havoc to our nation? According to Karla Leal and Diego Aparicio, if they weren't fictional characters, they could, thanks to multimedia.

On Monday morning's first session of Mass Comm Week, Leal and Aparicio discussed how multimedia is shaping the way in which news stories are told.

The session started with Leal and Aparicio showing an advert by the Guardian newspaper that demonstrates how multimedia has become an integral part of news. According to Aparicio, who works at Univison in Austin, the Guardian, which used the advert to sell their product, also demonstrated how multimedia could be used in place of the traditional platform, the newspaper, to tell a story.

Leal, who works at Telemundo in Austin, gave students insight into what she described as "elements of multimedia report." According to Leal, these elements, which are text, audio, graphics, photos, and video, are helpful to make a story more attractive to the reader. For example, Leal says video is essential to an action scene, while text can be used to provide enough background information on a multimedia report.

Leal also told students to take advantage of today's multimedia because it puts them out there to employers, which is something that wasn't available in 2005 when she graduated from college.

"It just takes you to a whole new level," said Leal. "You as a personal brand, you as a student ... it just really puts you out there."

Leal showed how different news stories incorporated some of these elements to better tell a story, such as, combining photos, audio files, and interactive maps to create a picture timeline. Using these elements in such form gives users options, says Leal.

"You chose what you want to see and listen to," said Leal. "It's all there for you. A couple of years ago we wouldn't be able to display something in such detail, so that's one of the great perks of digital journalism today."

Aparicio also shared with students how they can use multimedia to impact metrics for their employer, which use multimedia based on the idea that users don't read as much anymore.

"To an extent is true, and to another degree is not true," said Aparicio. "It's true that the reading span of the user is a little shorter than it used to be, but readers are not stupid, when you are pushing them too much with a story, telling a story through photos ... some readers might not like it."

This, says Aparicio, is the reason why so many stories are told with multimedia. A downside to this, says Aparicio, is that metrics can become the important aspect of a story, rather than the content of the story itself.

Leal also showed students how these multimedia tools helped her put together a story on cancer awareness called "Lucha Contra el Cancer," which means, "Fight Against Cancer."

"I wouldn't be able to do that on Television for example, just on my newscast," said Leal. "Once I learned about these tools I was amazed."

Live Video: "Preparing for Political Coverage Targeting Hispanics/Latinos in an Election Year"

We are delighted to have Luis Patiño, Senior Vice President of Univision Television Group, at Mass Comm Week, discussing the importance of Latino population in the U.S. and how to prepare for political coverage in an election year. Watch the video below!

Video streaming by Ustream

Ron Reed & Greg Rosenbaum @ Texas State Mass Comm Week


By Josh Harlan

Greg Rosenbaum, SXSWedu Coordinator, and Ron Reed, SXSW Executive Producer, shared their perspective and insights with Mass Comm week panel attendants in OM 320. Their contributions have led to conferences, workshops and product launches as part of the SXSW experience. During their panel, they discussed the history of SXSWedu, its mission in the innovation and technological expansion of modern education and what to expect from future conferences.

Live Video: "Digital Journalism"

We were delighted to be joined by Karla Leal of Telemundo and Diego Aparicio of Univision at our 9:30am panel in Old Main 320. They discussed new trends in digital journalism and creating multimedia stories. Watch the videos below!

Part I


Video streaming by Ustream
Video streaming by Ustream

Part II


Video streaming by Ustream

Monday, October 22, 2012

Social Media - Participate and Win!



We want you to get involved with Mass Comm Week by using social media. There are two ways to win.

Both promotions start on Monday, Oct. 29.

1. Social Media Scavenger Hunt
You will need to do each one of the activities in the list below, post each item via Twitter and then Storify all items. For photos, use Instagram, if you have a smartphone. When you tweet, make sure you include @txstatemcweek & #mcweek in the tweet. Your individual tweets make you eligible for a variety of prizes including gift certificates from our sponsors, books and t-shirts.

Storify all the items on this list by noon on Friday, Nov. 2, tweet the link to the Storify (with @txstatemcweek & #mcweek), and you'll be eligible to win a new iPod Nano! You must do each of the items in the list, Storify it and provide a link to the Storify via Twitter to be eligible (Faculty and Mass Comm Week team members are not eligible to win the iPod Nano, but can win individual prizes).

  1. Old Main is the location of many Mass Comm Week sessions. Take a picture with a friend in front of Old Main, and use Instagram if you have a smartphone.
  2. Tweet about the session in which you are most excited and why?
  3. What was Ethan Zuckerman’s first job after college?
  4. Tweet a speaker with a question you would like answered during their session.
  5. Take a photo in front of one of our sponsor locations. Use Instagram if you have a smartphone (Gumby’s, Dos Gatos, Wake the Dead, H.E.B., St. Pita’s, Fuschak's BBQ).
  6. Tweet a reminder to attend Mass Comm Week. Let your friends know why they should attend.
  7. Take a picture of at least THREE different presenters while they are speaking at Mass Comm Week. Use Instagram if you have a smartphone.
  8. Which company represented during Mass Comm Week would you most like to work for and why?
  9. Storify your scavenger hunt and good luck! Be sure to tweet the link to your Storify and include #mcweek and @txstatemcweek in all your tweets (have we said that enough?). Turn in your Storify by noon on Fri., Nov. 2.
Note: Your Twitter needs to be public in order to participate in this contest.


How to use Storify
Never used Storify? It's a great platform for curating and using social media elements in stories. Go to Storify.com and set up an account. You can use Twitter or Facebook logins or create a Storify login. Choose the Create Story button on the top right. On the left is your story, on the right are the social media elements for which you can search. Choose the Twitter icon. You can search via the #mcweek hashtag or choose to search your own timeline for your tweets. Simply drag and drop the tweets from the right side to the left to enter them in your story. Give the story a title and description and publish it. Make sure you tweet the link to the Storify using #mcweek and @txstatemcweek in your tweet to be eligible for the iPod Nano.

Don't have a smartphone?
You don't need a smartphone to win. Use your phone or a camera to take photos, load them onto a computer (email to yourself or plug in your camera) and go to Twitter.com to post your tweets. Instagram requires a smartphone, but that's not required for this promotion. Use Storify on your computer as describe above to compile your tweets.

2. Visualize Mass Comm Week on our Facebook Page
Use your visual creativity to shoot a video, create a meme, make an animated gif, create a Tumblr or any other online visual demonstration (there are websites that help you make memes and animated gifs) to express your interest in a specific career field or particular company. Upload videos to YouTube and make sure other visual items are available on the Web. Post your entry on our Facebook page (www.facebook.com/txstatemcweek). Have your friends like and comment on the post. The post with the most likes and comments will win a new iPod Nano! We will tally the likes and comments at noon on Fri., Nov. 2. (Faculty and Mass Comm Week team members are not eligible to win the iPod Nano, but can win individual prizes).

Note: Your Twitter needs to be public in order to participate in this contest. 

Get started on your entries today! Both promotions start on Mon. Oct. 29 and end on Fri., Nov. 2. 

Individual prizes will be awarded throughout the week. If you win one of the iPod grand prizes, we will tweet you to award you your prize!

Questions. Comments. Tweet us @txstatemcweek.





Saturday, October 20, 2012

Speaker Bios, Thursday, Nov. 1


Rebecca Aguilar
Rebecca Aguilar
is an multiple Emmy award winning reporter from Dallas. She started in TV news and in 2008 transitioned into online news. She quickly built her "social media brand" on the web and soon was being offered freelance work, speaking engagements and even journalism leadership roles. She’s a board member with the National Association of Hispanic Journalists (NAHJ) and SPJ Fort Worth Chapter. In 2007, she was named the national Broadcast Journalist of the Year by NAHJ. Find out her formula for success. As she puts it "It's not always what you know, but who knows you."


Will Brown, Sportswriter, Victoria Advocate
Will Brown is a journalist with five years experience in daily newspapers. Immediately after graduating from Florida A&M University he accepted a position as a business reporter at the Tallahassee Democrat. He spent nearly two years covering small business, tourism and sports business during the Great Recession. In August 2009 Will became a sports reporter for the Democrat, primarily focusing on prep sports. As part of his new duties, he established a Twitter handle (wwbrown19) and a professional Facebook page. In July 2011 Will moved to South Texas to report on community and high school sports for the Victoria Advocate.  In the three years Will has been a sports reporter he has used social media, specifically Twitter, to interact with athletes and those who follow sports. Those experiences came to the forefront during the 2012 Texas Water Safari when organizers were relaying news and information through social media, as opposed to traditional forms of dissemination.



Brett Cannon, Paper Thin Media
Brett Cannon is a music industry professional who has backgrounds in business and public relations. Currently, he is the owner of Paper Thin Media, an artist management & publicity company that also specializes in event publicity, regional film press, artist publicity, brand/identity and marketing. Brett has had more than 9 years of experience in the music industry. At 17 years old he became a talent buyer at local venues in his hometown in South Texas. During this time he worked with many high-profile artists and developed industry contacts. After booking he went on to manage and promote a graphic design and artist merchandising company. There he was able to win countless bands and artists as clients. Since then, he has been successful managing, promoting and advising the careers of artists who have achieved national recognition. Some of the highlights of his publicity career are pitching stories that appeared in The New York Times, SPIN, Rolling Stone, Pitchfork, ABC's 20/20 and Jimmy Kimmel Live!


 Ronnie Dugger, Texas Observer
Ronnie Dugger, founding editor of the Austin-based news organization, The Texas Observer, has helped shape the nature of investigative, political and societal news coverage in Texas for nearly six decades. In 1994, as owner-publisher, he transferred the Observer to the nonprofit Texas Democracy Foundation, which continues to publish the magazine monthly in print and daily online at texasobserver.org. During his time at the Observer, Dugger served as a mentor for journalists including Kaye Northcott, Molly Ivins, Willie Morris and Jim Hightower. He received the 2011 George Polk Career Award in Journalism. Born in Chicago and educated in San Antonio, The University of Texas at Austin and at Oxford University, he has taught at the University of Virginia, Hampshire College and the University of Illinois. Dugger began his career as a sports reporter at the San Antonio Express-News and as editor of The Daily Texan at UT. He was a Texas correspondent for The Washington Post during the early 1960s and covered the Kennedy assassination. He has written four books including a biography of Lyndon B. Johnson and countless articles for the Nation, the New Yorker, Harper's, Atlantic, and others, He continues to write essays, poetry and books on societal issues.


Leslie Hancock, Leslie Hancock Communications
Leslie Hancock has been a freelance writer for over 18 years, working with a variety of clients ranging from business magazines to health care consumer publications. Her current passion is social media, and she enjoys helping publishers and companies establish or improve their social media strategy, implementation, and measurement. Leslie holds two Master’s degrees: an M.A. in English (Rhetoric and Composition) from the University of North Texas, and an M.Ed. in Higher Education Leadership from Lamar University. She also holds leadership roles among Austin social media professionals, serving on the board of the Social Media Club of Austin as Sponsorship Chair and previously on the governing committee of Freelance Austin as its Social Media Coordinator .


Debbie Hiott, Austin American-Statesman
Debbie Hiott is editor of the Austin American-Statesman newspaper and its affiliated websites and weekly newspapers. She is a 1992 graduate of Southwest Texas State University who started at the newspaper as an intern, then worked as a reporter for eight years before moving into editing and working her way up through the leadership ranks in the newsroom. She has served as a Pulitzer juror and is currently a board member for the Texas Associated Press Managing Editors.



Lance Lawhon
A native Austinite, Lance grew up on the quiet east side near the old Mueller airport and Bartholomew Park. His youth was packed full of church activities, childhood lemonade stands (one of which was busted by the police because he didn't have a permit), and simmering summer afternoons riding his bike to the local library to browse the sci-fi and fantasy novels glittering on the creaking, tree-like stands. Then came High School: New school. Few friends. Not a smart kid. Hard, hard work. Skating rink job. Graduation. Thank God. College! His college education consisted mostly of Texas State University and Austin Community College. There he studied fine art and graphic design for his undergrad degree and then completed a Masters degree in English and walked away with great calves because he trudged the same hills you do. Ever had a job so boring that your brains leaked out of your ears? During grad school and beyond, he was stuck as a receiving manager of a furniture store four . . . long . . . years. Finally, he was fired (never underestimate a good firing), then worked at Barnes & Noble for a couple of months before he was offered his first professional job. A local association management company needed someone to sell a mailing list for them. He took the job thinking he'd move into the graphic design position. That position filled and instead he was given the responsibility of selling advertising for one of the magazines they managed. That led to another magazine, then another until all he was doing was selling full-time. In 2004, half of the sales force were laid off (himself included). After a few weeks of soul-searching, he decided to embark on his own business venture, doing what he did before: advertising sales for association publications. In 2009, he took a huge step and incorporated (not a task for the frail of heart) his company, New Covenant Consulting, Inc. Despite all of the ups and downs, his business has been richly blessed. Now he is in the process of looking for his first employee.



Bharati Naik, CNN International
Bharati Naik finished her grad studies in the fall of 2005 in the School of Journalism and Mass Communication at Texas State. While in the program, Bharati interned at CNN Domestic, New York. After graduating, she went on to work as Associate Producer/Production Assistant, CNN Domestic, New York, and then as a field producer for CNN International, New Delhi, India. She now lives in London. She will be honored as Outstanding Alumna at the 15th Anniversary Graduate Celebration on Nov. 1.


Fazia Rizvi, Social Media Volunteer, Texas Water Safari
Internet connected and active cyber citizen since 1988, Fazia has seen the online world move through a multitude of changes. As University Webmaster for Texas State University-San Marcos from 1999 to 2005, Fazia implemented major web site improvements, developed university-wide guidelines and procedures, helped steer web application development projects, and served in advisory capacities. Her understanding of user behavior, technology adoption, digital community formation and online cultural norms informed software development projects and user support. As a graduate student of anthropology she studied the formation of cultural norms and communities online. She is frequently a spokesperson for technology projects to end-users. These days Fazia is a writer working on several books, and an actor represented by Acclaim Talent. She’s also an active user of social media and you can find her on Facebook, Pinterest, Twitter etc.





Jesse Spielvogel, Split Aces Media
Jessie Spielvogel is the founder of Split Aces Media, and online marketing company helping small businesses get started with social media. After leaving her cubicle job at Discovery Communications, she began taking on clients to help plan their strategies. She's working on building up a media company (and is actively bringing on interns)! Jessie works while traveling around the world, because all she needs to keep in touch with her clients is a wi-fi connection.





Kristen Williams, Spanish Is Your Amigo
Kristen Williams has a passion for teaching the Spanish language in the simplest way possible. She founded Spanish Is Your Amigo after recognizing the need for a concise Spanish textbook and workbook with relevant, updated vocabulary. After writing a Spanish language textbook, she branched out into doing YouTube videos that take complex grammar concepts and simplify them for Spanish learners. Kristen is currently building her business through the power of networking, social media, and good old-fashioned hustle. She uses crowd funding, personally managed public relations strategies, and the students she tutors to help spread the word about her business.