Founder and media director at IdeaPeddler returns to Texas State to discuss digital media planning

By Adam Keehn apk21@txstate.edu SAN MARCOS, Texas— Cimin Ahmadi-Cohen spoke to Texas State students Thursday during Mass Comm Week about digital media planning, including the way personal data is sold and how people are being targeted by ad companies. Ahmadi-Cohen is a University of Texas media graduate who started a company called IdeaPeddler five yearsRead More

Collecting American consumer data

By: Mallorie Sanders mms222@txstate.edu SAN MARCOS, Texas—The second day of Texas State University’s annual Mass Comm Week included media planner, Kirsten Croft, where she explains how one company collects American consumer data. Croft worked for GfK MRI in Chicago for six-and-a-half years. GfK MRI collects market research data each year and it runs one ofRead More

Texas State alumni discuss working for the Spurs organization

By Sara Thornhill Sjt71@txstate.edu SAN MARCOS, Texas – The Texas State School of Journalism and Mass Communication kicked off their 29th annual Mass Communication Week Monday. On the first day of the five-day conference, three alumni discussed their roles with the San Antonio Spurs organization. The panel consisted of Avery Schneider, broadcast assistant; Taylor Hair,Read More

Journalism Keynote: The Truth About News with Lynn Walsh

By Chase Rogers SAN MARCOS, Texas – Emmy-winning journalist Lynn Walsh gave the Mass Communication Week journalism keynote Monday, delving into media credibility, fake news and audience trust. In addition to her freelance investigative work, Walsh is the assistant director of Trusting News, an organization with aims to help newsrooms establish creditability with their audiences.Read More