Marketing and being a millennial

By Katherine Dowlearn Kgd24@txstate.edu Dax Patton, a Texas Tech alumnus and graduate with a degree in marketing and advertising, attended Texas State’s mass comm week discussing marketing like a millennial. Patton began his presentation with a list of things to keep in mind as students go into the world of business and work. “Read asRead More

Marketing Like A Millenial

By Austin Calhoun aec82@txstate.edu Dax Patton, business development manager for SXSW Conference and Festival, spoke to Texas State students Thursday about marketing in the ever-evolving professional landscape. Patton began by telling his personal career story in which after working in staffing for a large company directly out of college, he took a risk and createdRead More

Panel discusses digital advertising and social media jobs

By Meredyth Wiegand Mgw28@txstate.edu SAN MARCOS- A panel of Texas State University graduates spoke Thursday to current students about their jobs in digital advertising and social media as part of Mass Comm Week. University lecturer and Ad Club faculty supervisor, Emmeline Olson moderated “Everybody’s Surfing Now: Digital Advertising and Social Media” prompting the panel ofRead More