Gary Vaynerchuk, Making a Name For Yourself With Social Media
Gary Vaynerchuk has earned acclaim through his innovative approach to personal branding and business. After initially using traditional methods to promote his family’s local wine business, Gary sought to use new media tools, such as Facebook, Twitter, and video blogging, which eventually transformed the family business into a national industry leader.
New media also enabled viewership of Gary’s video blog, Wine Library TV, to swell to more than 80,000 hits a day. A seven-figure book deal soon followed as well as appearances in several national TV programs, including “Late Night with Conan O’Brien,” “Late Night with Jimmy Fallon,” and “The Ellen DeGeneres Show.”
Gary has also earned credits in “The Wall Street Journal,” “The New York Times,” “Market Watch,” and “Business week.” He appeared in the “2009 Decanter Power List,” an index of the 50 most influential figures in the wine industry. His book, “Crush It!,” will be released October 13.
Brian Cuban, The 1st Amendment, the Internet and Hate Speech
Working as a Dallas Attorney for Mark Cuban Companies, Brian Cuban combines his legal knowledge with pure passion. His enthusiasm about the First Amendment was seen in the Facebook incident involving Holocaust denial groups that unfolded over the summer. Cuban is involved with blogging for The Cuban Revolution as well as hosting The Revolution Rant. The diversity he brings to Texas State will be one you don’t want to miss.
Patti Smith, Past, Present, and Future of Television News
Working in the industry for more than 30 years, Patti Smith knows the ins and outs of Texas broadcasting. She has won numerous awards such as “Broadcaster of the Year” and the “Gracie Allen Award.” Smith’s promotion to president of KVUE-TV shows just how far women have come in the field of broadcast journalism.
Daniel Pink, A Whole New Mind
Daniel H. Pink is the author of three books focused on the changing world of work: New York Times best-seller “A Whole New Mind,” “Free Agent Nation,” and ”The Adventures of Johnny Bunko.” Pink has also written articles on business and technology which have appeared in The New York Times, Harvard Business Review, Fast Company and Wired. He has provided analysis of business trends on CNN, CNBC, ABC, NPR, and other networks in the U.S. and abroad. Pink worked previously as Vice President Al Gore’s chief speechwriter from 1995-97 and before that as an aide to Secretary of Labor Robert Reich.
Allen Fore, The New World of Public Affairs
Allen Fore currently uses media as the public affairs officer for Rockies Express Pipeline LLC. The Rockies Express Pipeline (REX) is one of the largest pipelines ever constructed by the United States and will be completed by the end of this year. When REX becomes fully operational upon completion, the 1,679-mile pipeline will stretch from Colorado to eastern Ohio. REX will eventually enable producers to deliver gas eastward from the Rocky Mountains, ensuring that adequate supply of natural gas meets the growing demand in the Midwest and East. Fore’s public affairs work with REX won PR Week’s Public Affairs Campaign of the Year for 2009.
Before using media tools to promote energy causes, Fore served as vice president of public affairs for one of the premier public relations agencies in the world, Fleishman-Hillard. He also founded the “Draft Rudy Giuliani for President” campaign in October, 2005.
Burnie Burns, Making Online Video Work for You
Burnie Burns is the founder of Rooster Teeth Productions, a production group from Austin, Texas that specializes in the creation of Live Action Shorts, video games, webcomics, and machinima, or films created using real-time, interactive engines from computers and video games. Burns has also created voice-over-enhanced game play videos of the popular first-person shooter video game Halo: Combat Evolved. This led to the creation of his award-winning science-fiction comic series, Red vs. Blue: The Blood Gulch Chronicles.
Robert Quigley, Using New Media to Keep Up With the Changing Times
Robert Quigley is the Internet editor for the Statesman’s online editions, Statesman.com and Austin360.com. His innovative skills have taken the field of print journalism to the new media age. Quigley manages the newspaper’s main Twitter account as well as his own. Social media is his expertise!
Donna Tuttle, Media Relations Panel
Donna Tuttle is a writer and editor with over two decades of experience working in traditional media. Currently, she serves as the Projects Coordinator with the San Antonio Business Journal where she plans, executes and edits special publications and writes feature stories. She intertwines her traditional media role with new media as the manager of the Business Journal newsroom’s social media accounts.
Donna also uses new media as a board member of the San Antonio Chapter of the Association for Women in Communications (AWC) where she handles the AWC Twitter account. She is also the co-founder of the Business, Media, and PR Tweetup, a monthly social media “mashup” with 150 participants.
Robert Wood, Media Relations Panel
Robert Wood has been in radio since 1982. In November of 1993, the Bobcat alum became Texas State Networks’ capitol bureau chief. While at TSN he has covered many major stories, including natural disasters such as the floods of 1998 and the Jarrell tornado in 1997. Wood has also covered several national political conventions, numerous hurricanes, and several executions. Robert is also a big contributor to Bobcatfans.com.
Tim Hayden, Social Marketing: Offline Behavior & Online Conversation
Tim Hayden is the CEO of Gameplan, a strategic marketing agency located in Austin, Texas. GamePlan represents big names like AMD and Dell and is responsible for organizing the big events around town. Tim is a Bobcat alum.
Charlotte-Anne Lucas, Exploring the World of Online Journalism
Charlotte-Anne Lucas began writing on a manual typewriter. Since then, she has taught online journalism, web publishing and design, digital storytelling, interviewing and innovation at the University of Nevada-Las Vegas. She has worked for newspapers all across the country and in 2003, she became Content Director of MySanAntonio.com, a converged news Web site of the San Antonio Express-News and KENS-5 TV, which in 2005 was ranked in the top four media news sites nationally. Look for Charlotte on Twitter!
Jim McNabb, State of Local Media Panel
Jim McNabb’s award-winning career spans 40 years and includes working as the managing editor of KXAN TV, news assignments manager at KEYE TV, assignments editor, producer, and reporter for KVUE TV, and reporter and weather reporter for KTBC TV- all in Austin, Texas. McNabb is also a singer/songwriter, singing folk music since he was in high school. Samples of his music can be found at www.mcnabbsongs.com. McNabb taug
ht in the journalism department of Texas State University-San Marcos (then Southwest Texas State University) in the early 1980s.
Hugh Forrest, The Secrets Behind Big Event Planning
Hugh Forrest heads up one of the biggest events in Austin: South by Southwest Interactive. From blogging to web design, SXSW Interactive covers all the latest and greatest aspects of media. Forrest knows the importance of using interactivity to connect with an audience. Creativity, innovation, and independence are at play with SXSW Interactive, so get plugged in!
Alan Graham, Social Media for Social Good
With the use of Twitter, Facebook, YouTube and other social media, Alan Graham is changing the way people view the homeless. Serving the community since 1998, Graham has been on the mission to provide “food, clothing, and dignity to our brothers and sisters in need.” By using social media, Graham is using the tools to serve the homeless around Austin and other cities through volunteers and donations.
David Neff, Social Media for Social Good
With a BS in Public Relations and an Internet Webmaster certificate, David Neff puts his innovative talents to good use by helping the American Cancer Society’s online communications in six states. He has also founded his own non-profit, Lights. Camera. Help. The Non Profit Film Festival. Neff also does freelance new media marketing. No wonder the Austin American Statesman named him one of the Top 20 Social Media People in Texas.
Kerri Qunell, Social Media for Social Good
Texas State alumna, Kerri Qunell, is vice president of Capital Area Food Bank in Austin. She uses social media to spread the non-profit organization’s message of helping families in need through donations. Qunell’s efforts to connect with the public have been beneficial to the organization. Bobcats shouldn’t miss this important social media message. It will do you some social good!
Jordan Viator, Social Media for Social Good
Jordan Viator is the interactive communications manager at Convio, a software company that provides services and solutions to non-profit organizations. From small sectors to nationally known organizations like the Humane Society, Convio is responsible for supplying the tools needed to make their jobs easier. By using social media outlets, Convio is able to get feedback from clients and the public to make their company a strong competitor.
Joe Ruiz, Utilizing New Media in the Broadcast Industry
Joe Ruiz currently uses Web 2.0 tools as Web editor of KSAT.com, where he produces Web content based off the broadcast KSAT-12, San Antonio’s ABC affiliate. He is also a contributor and admin for “Broken News,” a KSAT.com blog. He has experience as a freelance writer for “Prime-Time Newspapers” and has worked as a professional blogger for “Ladies Court,” a blog on women’s basketball.
Dee Kapila, Utilizing New Media in the Broadcast Industry
Dee Kapila serves as the Web master for KUT radio. She has also appeared on a panel for SXSW 2009 titled “Gaming as a Gateway Drug: Getting Girls Interested in Technology.” On the panel Kapila represented Girlstart, a non-profit organization dedicated to empowering girls in math, science and technology.
Chelsea Stark, Utilizing New Media in the Broadcast Industry
Chelsea Stark currently spearheads the social media efforts of KEYE-TV as Web producer. She has also served as the online editor for News 8 Austin and a video editor for KVUE-TV. She is very interested in social media and how it is changing the face of journalism.