Guest Speaker to Give Insight into Creative Side of Network Branding

by Jackie Salinas
Television network consultant, Greg Neal, will give a presentation at Texas State University’s Mass Communications Week on Tuesday Oct. 26, at 11 a.m. in room 204 of the Hines building.

“There are a lot of things you can do in television, I can really only speak to the creative side of it,” Neal said.

He explained that he got into this particular business working as a video editor while he was still in college, cutting together commercials for a local television station and worked his way up from there.

“I was more inclined to do creative work,” Neal said.

Neal also said that it can take a long time to move up in this industry and advises individuals interested in this type of career to be persistent and relentless. Working as a video editor, Neal explained this allowed him to meet the right people who helped him find better jobs.

“Networking is really important,” Neal said.

He has had almost 20 years of experience working for many major television networks including Home and Garden Television, Fox Family, Fine Living Network, Food Network, Shop at Home Network, and the Oprah Winfrey Network. Neal also started his own company in 2007, called Supertex Studios, which offers consulting services to television networks in the areas of marketing, strategy, and creative.

Neal believes the future of television networks is not going to be in the form we see today, with channels on a cable system. He explained that more people now are interested in shows rather than networks and this is a generation for the Internet, where more people are using on-demand services like Hulu to watch their preferred television shows.

“I think that television networks are going to start becoming more fragmented,” Neal said.

Neal is a graduate of the University of Texas in Austin with a bachelor of arts degree in government, and a minor in art.

He will mostly discuss why this industry is so important, what exactly branding means, and why it is a good career for those who are creative and inclined.

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