Schedule

Some events are subject to change. More details and descriptions to be released in the coming weeks.

Monday, October 29
9:30 a.m., OM 320
Digital Journalism
Karla Leal, Telemundo, @KarlaLealTV ; Diego Aparicio, Univision, @diegtap
Multimedia journalists Karla Leal (Telemundo) and Diego Aparicio (Univision) will explore how professionals are covering today's stories using digital tools. Learn what can social media platforms do for your news coverage and your career. They will tell you how to identify stories that can be told using a combination of elements such as: text, video, audio, still photography, maps, etc., to publish a solid in-depth report.

11 a.m., OM 320
Inventing the New Educational Conference
Ron Reed Executive Producer; Greg Rosenbaum SXSWEDU Coordinator 
The need for creative minds and digital innovators is stronger than ever as educators, industry leaders and policy makers search for new ways to tap into new media tools and technology to empower classrooms and engage today’s tech savvy learners. SXSWedu, an extension of SXSW Interactive, connects the stakeholders and tastemakers sparking change in the education world in Austin every March. Join the producers of SXSWedu to share your insights on the rapidly growing conversation about innovations in learning. 

12:30 p.m., OM 320
Preparing for Political Coverage Targeting Hispanics/Latinos in an Election Year
Luis Patiño, Senior Vice President of Univision Television Group
What grew from humble beginnings in San Antonio serving as the first full-time Spanish-language station in the United States of America has transformed into a brand with mainstream recognition and one of the most recognizable and respected marks in the communication industry. In the last decade, Univision itself has continued to grow on multiple fronts, not only through TV but through a variety of new media outlets such as Uvideos on XBOX, Univision News Tumblr, social media and the most recent being a new joint-venture with ABC to reach Hispanic Americans in English. In addition, Univision has paved the way for more than 15 other Spanish-language networks across the country including MundoFox, TV Azteca, El Rey and Discovery en Español. Today, Univision employs people of all ages, backgrounds, gender and languages spoken in a wide-variety of roles from TV news reporters, communication specialists, marketing, sales, web publishers, and much more. As a college student thinking about your future, Univision offers career opportunities in media adapting to our fast moving and changing environment as it embodies the new American reality and it is the Hispanic heartbeat of America.

2 p.m., LBJ 4-16.1
Social Media: The New Kid on the Block
Michael Bepko, Whole Foods, @Bepkoboy; Courtney Doman, Spredfast, @cjdoman; Jocelyn Lai, GSD&M, @jocelyn_lai; Frank Burns, FeedMagnet; Kristen Sussman, Social Distillery, @KrisSuss
It’s an exciting time to be a media professional. That’s why we’re all here. If it weren’t fun we wouldn’t do it. Learn what’s happening now in-house, in the agencies and in the social tech world. Speakers from Whole Foods, GSD&M, Spredfast, FeedMagnet and Social Distillery will discuss campaigns, measurement and how to get a job in this fast-paced, exhilarating industry.
Sponsored by the TXST Social Media Club 

3:30 p.m., ALK 250
Ethan Zuckerman Interview
Ethan Zuckerman, Director MIT Center for Civic Media
@EthanZ 
A senior researcher at the Berkman Center for Internet and Society at Harvard, Ethan Zuckerman is an Internet activist and scholar whose work focuses on the global blogosphere, free expression and social translation in the developing world. As the director of the MIT Center for Civic Media, he contributes both to the understanding of the role and power of civic media in the broader media ecosystem, and builds tools that help communities around the world share their perspectives and stories. Members of Student Media - Beth Brown and Kolten Parker of the University Star, Greg Burnam of KTSW and Christina Ochoa of Bobcat Update - will interview Common Experience Speaker Ethan Zuckerman.

7 p.m., Evans Auditorium
Ethan Zuckerman, Common Experience Speaker
@EthanZ


Tuesday, October 30
9:30 a.m., OM 320
Social Media & Arts Outreach
Annie Werner, Tumblr
@annie_werner
Annie is a San Marcos native, who made her way to NYC for college. She now works for the popular social blogging platform Tumblr, combining her love of art and media. She works with artists, arts organizations, institutions and brands to help them grow their audience online, develop partnerships and build community.
Sponsored by the TXST Social Media Club

11 a.m., HINE 204
A Conversation with the Editor of the San Antonio Express-News
Mike Leary, Editor, San Antonio Express-News; Laura V. Garcia, president, Texas State chapter Society of Professional Journalists
Pulitzer Prize-winning editor Mike Leary will discuss his career in the news business spanning three decades. From sports editor to foreign correspondent, Leary has covered the Mexican border, the fall of the Berlin wall and the oil bust. He directed the Philadelphia Inquirer team effort that garnered a 2012 Pulitzer for a series on school violence.
Sponsored by the Texas State chapter of the Society of Professional Journalists


11 a.m., OM 234
Advertising Alumni Panel: Life after graduation
Kala Brock, NEXTMedia, @kalabrock; Monique Ramos, Latinworks, @ramosmonique; Dustin Lien, Kirkus Media, @dustinlien
Recent graduates will discuss their career decisions and offer advice about working in the advertising industry.
Sponsored by the Texas State Ad Club

11 a.m., OM 320
The Most Amazing Starting-in-Journalism-and-Finding-Success Story You'll Even Hear - and You Can Do It, Too!
Gustavo Arellano, Editor, Orange County Weekly; Author of syndicated column ¡Ask a Mexican!
@GustavoArellano
Award-winning columnist and best-selling author Gustavo Arellano (Taco USA,  ¡Ask a Mexican!) will share his amazing-but-true story of how he got into journalism with an angry letter to the editor.
Part of the Visiting Hispanic Media Professionals Series sponsored by the D.D. Hachar Charitable Trust of Laredo

12:30 p.m., HINES 204
 Social Media & Arts Outreach
Annie Werner, Tumblr
@annie_werner
Annie is a San Marcos native, who made her way to NYC for college. She now works for the popular social blogging platform Tumblr, combining her love of art and media. She works with artists, arts organizations, institutions and brands to help them grow their audience online, develop partnerships and build community.

12:30 p.m., Evans 118
The Rivard Report
Robert Rivard
@rivardinsa
After a long career as a journalist, newspaper editor, columnist and writer, Robert Rivard went digital with The Rivard Report, which he calls "local, independent and all about San Antonio."  He will talk about the transition, both the good and the bad.

2 p.m., OM 320
The 3 Faces of PR: Agency, Education, and Non-Profit
Aubrey Chancellor, Northeast Independent School District; Amy Lane, Phil Hardberger Park Conservancy; Lisa Martin, Creative Civilization, @lisamartin
A trio of Texas State alumnae discuss handling crisis communications, earning news coverage, building social media, planning special events and working for and with multiples bosses and clients.

2 p.m., OM 201
Working in Campus Media
Lindsay Medina, University Star & Dow Jones Urban Journalism Workshop-San Antonio; Anyssa Bohanan, Bobcat Update & KTSW; Derick Garcia, KTSW
The University Star, KTSW and Bobcat Update offer professional-level experience to students as they prepare for careers in the media. Students working in campus media often go on to successful internships and some work in internships simultaneously while working in campus media. A panel of students who work in campus media will discuss opportunities and benefits of working in campus media.
Part of the Visiting Hispanic Media Professionals Series sponsored by the D.D. Hachar Charitable Trust of Laredo

3:30 p.m., ASBS 315
The Rivard Report
Robert Rivard
@rivardinsa 
After a long career as a journalist, newspaper editor, columnist and writer, Robert Rivard went digital with The Rivard Report, which he calls "local, independent and all about San Antonio."  He will talk about the transition, both the good and the bad.

3:30 p.m., CENT 157
Lessons Learned & Tips for a Successful Communications Career
Mary Rose Brown

5 p.m., OM 320
The Long Haul from Trucker to Journalist/Novelist
Fred Afflerbach, author of "Roll On"
When Fred Afflerbach first took to the long haul in a GMC diesel rig in 1978, he knew that he had uncovered something special, something you can't find on any map. The old-time truckers he met out on the road had been traversing the continent since the 1950s, driving primitive rigs on primitive roads. And as far as he could tell, American literature and cinema had either bypassed or missed the mark; these transcontinental, independent truckers were twentieth century folk heroes. He knew then, that someday he would be the one to tell the story.


Wednesday, October 31
9:30 a.m., OM 320
Why Go To Grad School?
Bharati Naik, CNN International; Emily Lyons @lyons_emily; Josh Shepherd, Mosak Advertising and Insights @backlineshow; Valene Bummara @vab1102
Have you ever considered going to graduate school? Hear from current and former SJMC grad students on why they went to grad school and what they’ve learned from the program. 

11 a.m., OM 320
Non-Profit Careers for Communicators
Sara Peralta, Capital Area Food Bank, @sarafperalta; Kerri Qunell, St. Edwards University, @Kerri_Qunell; Jan Gunter, Ronald McDonald House, @jangunter; Melissa Miller, Concordia University, @MelissaLMiller; Nicole Sarkar, Meals on Wheels and More
The nonprofit sector is one of the fastest growing industries in the United States, offering communicators the opportunity to combine their passion for community service in challenging and competitive environments. Join Central Texas's top nonprofit communicators to learn about what opportunities for emerging communicators are in the nonprofit sector and how graduates can break in or professionals can change careers.

12:30 p.m., OM 320
Music Startups and Blogging
Daniel Senyard, @dsenyard, and Shannon Delaney, @Shannondtx of Vivogig; Ian Morales, @ianmorales, and A.J. Miranda, @AJTweetsHere, of Austin Vida/Red River Noise; Josh Shepherd, @backlineshow, of Backline Show and Mosak Advertising and Insights
What does it take to start your own website or app that covers music through photos, videos, blog posts and more? Learn about Vivogig and Backline Show from the people who started them.

1:30 p.m. - 4:00 p.m., LBJ Center Ballroom
SJMC Job and Internship Fair 
More than 90 companies will be present, so bring plenty of resumes. 

2 p.m., LBJ 4.16-1
Innovation in Journalism
Evan Smith, CEO and Editor in Chief &amp, @evanasmith & Rodney Gibbs, Chief Innovation Officer, @rgibbs, Texas Tribune
The Texas Tribune is one of the most innovative news organizations, with its focus on government and data. Hear from CEO and Editor in Chief Evan Smith and Chief Innovation Officer Rodney Gibbs about their strategy for this nonpartisan, nonprofit media organization that promotes civic engagement and discourse on public policy, politics, government and other matters of statewide concern.

3:30 p.m., ALK 250
Design 1up: Design in the Details
Sam Kapila, TXST Comm Design faculty, @samkap; Anthony Armendariz, Product Designer at Evernote, @mantwan; Courtney Ryan Buie,  Integration at McGarrah Jessee, @slipaustin
Great design goes beyond just visual aesthetics. A great design process can set you up for success. This panel will cover design-related tips including file handling, necessary code patterns that elevate design, basic UI/UX, and how to assess your design skillset and level and accurately translate this onto your resume.
Sponsored by the Texas State Ad Club

5 p.m., OM 201
The Challenges of Journalism Education in a Global Environment
Joseph Treaster, Editor, 1h2o.org @JosephBTreaster
Dr. Joseph Treaster, the John S. and James L. Knight Chair in Cross-Cultural Communication at the University of Miami School of Communication, will draw on his extensive experience as a journalist, a writer and an expert in environmental issues and online media. He will discuss the changes and challenges that journalists face in an international context.

5:30 p.m., OM 320 
Post-career fair reception
Please join us for a reception preceding the panel on Career/Internships.

6:30 p.m., OM 320
Career/Internships: How to Negotiate the Scary Competition to Get an Internship and Stand Out in the Crowd
Dino Chiecchi, Administrative Editor and Editor of Hispanic Publications (and intern recruiter), San Antonio Express-News; Moderator: Terry Scott Bertling, Features/Niche Products Editor, San Antonio Express-News; Christa Freeland (Texas State class of 2010), marketing specialist, Journyx Inc, @christafreeland; Shawn Dullye, Social Media/Green Room Coordinator, VMWare, @DJBCShawn; Amber LaFrance, Executive Publicist and Co-Founder, Abstract Method Marketing, @AmberLaFrance; Candice Berry, Site Services Coordinator, AMD; Amanda Dugan, Morning Traffic Reporter, KXAN Austin News; Emilie Boenig, Reporter, Community Impact Newspaper, @EmilieBoenig
Whether you have already snagged an internship for the spring or summer or you're still looking, these professionals in a variety of Mass Comm positions will guide you on how to get an internship and stand out in the crowd, as well as how to convert an internship into a full-time paying career.


Thursday, November 1
9:30 a.m., OM 320
Covering Local Events Live via Social Media: A Case Study of the 2012 Texas Water Safari
Fazia Rizvi, Writer, actor and former webmaster and technology support specialist for Texas State University, @faziarizvi; Will Brown, Sports Reporter for the Victoria Advocate, @wwbrown19
In June of 2012, a local sporting event - the Texas Water Safari - included a social media presence. It turned out to be timely. Besides giving families, friends and communities a chance to follow along with the race for the first time, Twitter and Facebook would become an important way for a non-journalist to communicate to the media and journalists when tragedy hit and, for the first time in the 50 years of the marathon, a racer died.
Sponsored by the TXST Social Media Club 

11 a.m., OM 234
A Conversation with the Editor of the Austin American-Statesman
Debbie Hiott, Editor, Austin American-Statesman
@dhiott
Debbie Hiott joined the Austin American-Statesman as intern while she was in college at what was then Southwest Texas State University. Over the years, she worked as a reporter, state editor, metro editor, managing editor and finally, in 2011, was named editor of the newspaper. Hiott continues her involvement at Texas State, serving on the advisory board at the University Star, where she once served as editor.
Sponsored by the Texas State chapter of the Society of Professional Journalists

11 a.m., OM 320
Freelancing and Branding in the Television Industry
Rebecca Aguilar, freelance reporter, Dallas
@RebeccaAguilar
Today you need more than just a resume, clips or video links to get that dream job. Branding yourself on social media is just as important. What kind of reputation do you have on the web? Who is seeing your work? How are you using followers on Twitter or friends on Facebook to get noticed as a journalist? Award-winning journalist Rebecca Aguilar quickly built her social media brand on the web and will share her formula for success.
Part of the Visiting Hispanic Media Professionals Series sponsored by the D.D. Hachar Charitable Trust of Laredo

12:30 p.m., EVANS 118
Investigative Journalism
Ronnie Dugger, Founding Editor, Texas Observer
 A veteran reporter and editor, Dugger, open to any question, will discuss what it takes to be a good investigative reporter, being yourself in control of your story, not "flinching," and the value of such a work and life in democracy, why Jefferson said if he had to choose between journalism and government he'd choose journalism. 

2 p.m., OM 320
Be Your Own Boss: Freelancing in Journalism and Mass Communication
Lance Lawhon, New Covenant Consulting; Leslie Hancock, Leslie Hancock Communications, @lesliehancock; Susan Lahey, Fishpond Content, @susanlaheywrite
Have you ever thought about working for yourself rather than for “the man”? Whether you decide to branch out on your own or merely pick up work on the side to supplement your income, learn about the ins and outs of becoming an independent professional. If you’re interested in journalism, designing, writing, or advertising sales, join Leslie Hancock, Susan Lahey, and Lance Lawhon as they share their stories of being a freelancer/contractor.

2 p.m., OM 201
Rising Stars of Texas State
Stephanie Salinas, Texas Parks & Wildlife intern; Dan Japko, Host for Bobcat Nation and Executive Producer  of La Bella Vida; Adrian Omar Ramirez, University Star & Society of Professional Journalists; Miata Shaw, campus Apple representative; Veronica Garcia, Ad Club; Joey Hernandez, public relations
A panel of mass comm students discuss life at Texas State and what it takes to be successful in college.
This session is designed for high school students visiting Texas State as part of the D.D. Hachar Visiting Hispanic Media Professionals Program, but is open to all.

3:30 p.m., ASBS 315
Investigative Journalism
Ronnie Dugger, Founding Editor, Texas Observer

3:30 p.m., CENT 157
Bobcat Grads That Chose Entrepreneurship: How It's Not Just a Pipe Dream
Jessie Spielvogel, Founder, Split Aces Media, @jspielvogel; Kristen Williams; Brett Cannon, Owner, Paper Thin Media, @brettcannon
Three bobcat alum speak about life as 20-something entrepreneurs in the field of mass
communications. Each of these previous students has a unique story which brought them to entrepreneurship, and they are here to tell their stories, answer questions, and explain how it is not impossible to take a similar path immediately after college if you'd like. Brett Cannon and Jessie Spielvogel went on to create their own communications companies, and Kristen Williams is using her skills as a Spanish speaker to create textbooks, resources, and her own video series on YouTube to market her Spanish education products online.  

6:30-8:30 p.m., OM 320
SJMC Graduate Program 15th Anniversary Celebration
Bharati Naik, CNN International as Outstanding Alumna, Grad Celebration
This event is invitation only, for current graduate students, alumni and invited guests.

6:30 p.m., Avery 252, Round Rock
Culture, Country, Communication:  The Three Cs in Our Collective Global Futures
Dr. Michael McBride, Distinguished Professor Emeritus, School of Journalism and Mass Communication