Arena football, Nike and Deion Sanders are all a part of Erin Griffin’s sports PR repertoire. I got a chance to talk with Griffin about her upcoming Mass Comm week event, and she’s more than excited- she’s ready. She talks about having to use different tactics and learned traits when it comes to representing athletes rather than large businesses and corporations. Compared to regular PR, sports PR is a whole new ball game. If you’ve ever wondered where PR really gets personal then this is it. Griffin works for a global PR agency, Cohn & Wolfe, which specializes in everything from technology to corporate affairs and sports of course. She says that she is planning on opening up the floor for peoples’ questions which is awesome because Griffin has great experience in her field with some big name people and in a world class PR firm. This is going to be a Mass Comm week event unlike any other so do yourself a favor and check her out Wednesday, Oct. 22. The event is going to be held in OM 234 at 3:30 p.m.