Paul Robinson, president and chief operating officer for Apogee Results spoke to a class of Mass Comm students in Hine 204. Thursday afternoon. It was the last speaking event of Mass Comm Week.
The agenda included approaching online marketing , what is SEO, why does it matter, SEO myths and local search results, but the thing stressed most by Robinson with regard to developing relationships with customers online was trust.
“The ratings and reviews world is starting to get a black eye,” said Robinson.”When you are doing business online trust is very important, seeing one hundred reviews that give 5 stars looks a little weird. “
Black hat optimization employs shady methods of optimization that can get your site banned from Google search results.
“There are also grey hat areas of optimization,” said Robinson