Eric Webb Talks Search Engine Optimization

by: Thomas Hobbs As part of Texas States’ Mass Communication Week, Eric Webb, producer for statesman.com, gave a presentation on optimizing digital content for search engines Wednesday. The use of search engines to find articles and other digital media is not only common place but is an increasing trend. In 2013, 23 percent of the statesman.com’s reference material  was derived […]

Spurs On the Airwaves

Spurs On the Airwaves By Adam Schuster Texas State University students were treated to a special Q&A session with three of the most vital members of the San Antonio Spurs’ regional TV broadcasting team during Texas State’s annual Mass Communication Week. Mike Kickirillo, director of broadcasting for the Spurs; Bill Land, play-by-play commentator for the Spurs; and Andrew Monaco, studio […]

A unique marriage proposal catches viewer attention nation-wide

By Madelynne Scales Mass communication students gathered in a classroom Thursday during Mass Comm Week to hear how one professional used his skills to create an adverting love story. Nick Bastress, Advertising Account Executive at Time Warner Cable Media Sales, spoke candidly to students during the “Nic and Nick: An Advertising Love Story” session on how he used his knowledge […]

O Captain! My Captain!

“First off, let me transition into radio mode.” He shifts his weight, clears his throat and looks at the room: “It’s CJ Morgan – the CAPTAIN, 93.7 KLBJ… this is how we all talk… all the time.” Despite his affect, CJ Morgan has a method to his madness. Known primarily for his evening spot on 93.7 KLBJ, he is an […]

From Backpack to Briefcase: Q&A Panel

By Caelan Bernal Texas State alumni who now are professionals in the field of advertising gave students advice this week on what it takes to get your first job, and what to expect. They discussed the paths they took to get to where they are now, and gave advice on how to be successful in the field. The tips came […]

SJMC Advisory Council

Texas State University’s School of Journalism and Mass Communication held its bi-annual Advisory Board Meeting Thursday afternoon to discuss the future of the College, including a new major to be added to the Mass Communication program with an emphasis on technology. “Digital Innovation,” or what the proposed new major for Mass Communication students will be is a “really new approach […]

Thursday Wrap Up- Mass Comm Week Comes to an End

The School of Journalism and Mass Communication successfully hosted their annual Mass Communications Week. This event is a four-day conference that allows students to interact with professionals in their prospective fields and discuss issues, trends, and media careers. Today’s final events proved just as exciting with guest speakers from CNN, USA Today and Google, alumni and student panels, and various […]

Mass Comm Week: Meet and Greet

By Kristen Smith San Marcos River by Kristen Smith Mass Communications week at Texas State spans 4 days every year to focus on professionals, students and professors of the mass communications realm. This year, there were an array of seminars and sessions available for students to go to, all focusing on different aspects of mass communications. The final event took […]

“CREATIVITY” in the Real Advertising World

Heidi Kucera Frustration with clients, rejection and creative limitations are part of the reality that comprise a career in advertising. Sara Helmy, CEO of the advertising and marketing firm Tribu, spoke on Thursday at Texas State University’s annual Mass Comm Week. Helmy, an alumna of Texas State University,  was accompanied by her co-worker John Speer, who works as the creative […]

Crisis Coversage: Fort Hood

A panel of four journalists, both professional and student, discussed what goes into crisis coverage today in Old Main. Debbie Hiott (alumna), editor for the Austin American-Statesman; Jackie Stone, social media correspondent for the Austin American-Statesman; Kelsey Bradshaw for the Texas State University Star Newspaper and Jordan Gass-Poore for KTSW radio all discussed and answered questions over covering crises like […]