Holly Wise speaks about solutions journalism in India and advice on researching newsworthy topics worldwide

By Zephanie Battle Zdb14@txstate.edu Holly Wise, Texas State journalism lecturer and journalist, joined Mass Comm Week 2018 from Karnataka, India, (via Skype) to highlight the effect of solutions journalism and how newsworthy topics can be found no matter where you live. As a Fulbright Scholar, Wise teaches classes, workshops and is often a guest speaker for solutions journalism at Mount […]

Data analytics as a marathon, not a sprint

By Alexis Higgins Amh262@txstate.edu Two Texas State graduates offered their professional take on social media analytics in sports and entertainment during Mass Comm Week, saying clients required different levels of focus. JC Hernandez represented Under Armour where he works as a solutions planner for Connected Fitness. Daily, his team connects with consumers across four main platforms: MapMyFitness, MyFitnessPal, Endomondo, and […]

Changing media in the Wide World of Sports

SAN MARCOS, Texas — Sports broadcasters and talk radio hosts share information on covering sports in media and how it’s changing in the new digital age at Mass Comm Week on Friday. In a session titled “Play Ball: Sports in Media”, the four panelists, two of whom are Texas State alumni, gave experiences and tips on the world of sports […]

Former University Star editors reflect on student media

By Sawyer Click SAN MARCOS – In Thursday’s concluding Mass Communication Week panel, former University Star editors-in-chief and current public relations assistant reflected Oct. 18 on the importance and benefits of working for student media. The Benefits of Working for Student Media panel consisted of former editor-in-chief Debbie Hiott, who served from 1991-92, and Kelsey Bradshaw, who served from 2015-16. […]

Students not “stuck” in career

By Hannah Wisterman SAN MARCOS—Kerri Qunell, chief marketing officer at Trinity Episcopal School, advised students to take initiative and be flexible in their upcoming careers. Qunell, a Texas State School of Journalism and Mass Communication alumna, spoke at the Communication Careers Q&A. In the 15 years since she’s graduated, Qunell has worked for Dell, TV news, the nonprofit sector and […]

Media Entrepreneurs Need to Differentiate Themselves

SunLit Story Time co-founder Patrick Kelly told students Wednesday to differentiate themselves if they pursue an entrepreneurial media venture. “Focus your energy on what differentiates you. Outsource everything else,” he advised. Kelly and his wife, Susie, spoke to advertising and public relations classes at the Texas State Round Rock Campus about the Austin-based publishing and podcast company they launched in August. Their […]

Inside the world of SXSW

SAN MARCOS, Texas – With Texas State University hosting Mass Comm Week, Texas State alumni Chris Cantu and Pam Renteria talked about what it’s like to work for Austin’s famous South by South West (SXSW). In March, SXSW is put on by the city of Austin for about ten days. This festival shows live music, films, social media and new […]

Founder of Jump Influence speaks at Texas State

SAN MARCOS, Texas — Founder of Jump Influence Dustin Lien spoke to students about tools to build a portfolio and the importance of freelancing on Oct. 17 at Texas State University. During Mass Comm Week at Texas State, Dustin Lien, a Texas State alumni and founder of a digital marketing agency, spoke to students about freelancing. Lien graduated from Texas […]

HBCUGameday draws attention to community

By Rebecca Cole   SAN MARCOS-Dedicated to fairness, accuracy and sports, Steven J. Gaither saw a need for coverage. Making the right plays led him to create HBCUGameday. After graduating from Winston Salem State in 2009, Gaither created the HBCUGameday website in 2012 to highlight culture and athletics at Historically Black Colleges. Gaither targets community which has helped increase follower […]