Founder and media director at IdeaPeddler returns to Texas State to discuss digital media planning

By Adam Keehn SAN MARCOS, Texas— Cimin Ahmadi-Cohen spoke to Texas State students Thursday during Mass Comm Week about digital media planning, including the way personal data is sold and how people are being targeted by ad companies. Ahmadi-Cohen is a University of Texas media graduate who started a company called IdeaPeddler five years ago and has vast experience […]

From English major to mass media pioneer

By: Matilda Herrera SAN MARCOS, Tx – The CTO of Vox Media gave advice to Texas State Wednesday on getting into mass media work at Mass Comm Week. Pablo Mercado began as an English major at Texas State University before climbing up the ladder to CTO of the significant media company called Vox. He attended Texas States annual mass communication […]

Mark Nanez talks personal branding at Mass Comm Week

By Nichole Black SAN MARCOS ­– Mark Nanez, a digital marketing strategist and Texas State University alum, delivered “Networking like a Boss” lecture on Wednesday at Mass Comm Week. Nanez touched on many points explaining how students should create their personal brand on social media and market themselves to potential employers. The world is connected on social media and […]

Collecting American consumer data

By: Mallorie Sanders SAN MARCOS, Texas—The second day of Texas State University’s annual Mass Comm Week included media planner, Kirsten Croft, where she explains how one company collects American consumer data. Croft worked for GfK MRI in Chicago for six-and-a-half years. GfK MRI collects market research data each year and it runs one of the biggest consumer surveys. Croft […]

Texas State broadcast team joins ESPN+

By: Ashton Price SAN MARCOS, Texas – Video productions coordinator and TV announcer, Brant Freeman spoke Tuesday about electronic media and broadcasting sports games on ESPN+ during Mass Comm Week . College sports have been broadcasted on TV since the 1930’s, but not all colleges or sports were given this opportunity. The Southeastern Conference and the Atlantic Coast Conference […]

Texas State alumnus talks about careers in local television

By Dalton Marshall SAN MARCOS, Texas – Texas State alumnus Rob Cartwright spoke Tuesday about career paths in local television for Mass Comm Week, an annual event hosted by the Texas State School of Journalism and Mass Communication. Cartwright’s career has taken him to San Antonio, Dallas, Washington D.C., Syracuse, New York and Austin, Texas, where he is currently […]

Texas State alumni discuss working for the Spurs organization

By Sara Thornhill SAN MARCOS, Texas – The Texas State School of Journalism and Mass Communication kicked off their 29th annual Mass Communication Week Monday. On the first day of the five-day conference, three alumni discussed their roles with the San Antonio Spurs organization. The panel consisted of Avery Schneider, broadcast assistant; Taylor Hair, producer; and Kyle Spencer, producer. […]

Journalism Keynote: The Truth About News with Lynn Walsh

By Chase Rogers SAN MARCOS, Texas – Emmy-winning journalist Lynn Walsh gave the Mass Communication Week journalism keynote Monday, delving into media credibility, fake news and audience trust. In addition to her freelance investigative work, Walsh is the assistant director of Trusting News, an organization with aims to help newsrooms establish creditability with their audiences. She is also the ethics […]

A 1950’s Movie with a Modern Discussion

By Audrey Garcia Oct. 15, 2019 A diverse array of students gathered at the university philosophy building to watch and discuss a movie about rape, murder and the truth, Monday evening. As a part of Mass Comm Week, Dr. Gilbert Martinez – School of Journalism and Mass Communication, Dr. Rebecca Bell-Metereau – Department of English and Dr. Jo Ann […]