Data analytics as a marathon, not a sprint

By Alexis Higgins Amh262@txstate.edu Two Texas State graduates offered their professional take on social media analytics in sports and entertainment during Mass Comm Week, saying clients required different levels of focus. JC Hernandez represented Under Armour where he works as a solutions planner for Connected Fitness. Daily, his team connects with consumers across four main platforms: MapMyFitness, MyFitnessPal, Endomondo, and […]

Students not “stuck” in career

By Hannah Wisterman SAN MARCOS—Kerri Qunell, chief marketing officer at Trinity Episcopal School, advised students to take initiative and be flexible in their upcoming careers. Qunell, a Texas State School of Journalism and Mass Communication alumna, spoke at the Communication Careers Q&A. In the 15 years since she’s graduated, Qunell has worked for Dell, TV news, the nonprofit sector and […]

Inside the world of SXSW

SAN MARCOS, Texas – With Texas State University hosting Mass Comm Week, Texas State alumni Chris Cantu and Pam Renteria talked about what it’s like to work for Austin’s famous South by South West (SXSW). In March, SXSW is put on by the city of Austin for about ten days. This festival shows live music, films, social media and new […]

HBCUGameday draws attention to community

By Rebecca Cole   SAN MARCOS-Dedicated to fairness, accuracy and sports, Steven J. Gaither saw a need for coverage. Making the right plays led him to create HBCUGameday. After graduating from Winston Salem State in 2009, Gaither created the HBCUGameday website in 2012 to highlight culture and athletics at Historically Black Colleges. Gaither targets community which has helped increase follower […]

Network like a professional: Texas State students get useful tips during final Mass Comm Week panel

By Jessy Garza (jag391@txstate.edu) For Texas State University’s final panel at Mass Comm Week, Justin Johnson came to speak with students Thursday afternoon about the importance of networking, and how doing so could change a person’s life. Moderating the event was Texas State SJMC lecturer Holly Wise, who said she met Johnson last year and invited him to this year’s […]

All He Did Was Ask

By Jairo Devora As the age of technology continues to expand and evolve, something as simple as introducing yourself can impact your life forever, as it did for one Facebook networking professional. San Antonio native and University of Texas alumnus, Justin Johnson, is a networking professional based in Austin who, through Facebook, “manages different companies’ business models” and expands their […]

Facebook professional shared networking tips with Texas State students

By Dayri Vargas-Osorio SAN MARCOS- Justin Johnson shared networking tips and experiences with students Thursday in the closing session of a successful Mass Comm Week at Texas State. Johnson, a San Antonio native, works in professional services for Facebook in Austin and shared some of his experiences in college as well as networking knowledge with students that attended the session. […]

Considering Geography: Landing a Social Media Job Internationally

By Chelsea Verstegen cdv17@txstate.edu SAN MARCOS- A social media editor for the 2016 Rio Olympics came to Texas State University’s Mass Comm Week Thursday to speak to students about the planning and execution of social media strategy for large events. Virginia Alves, a Texas State graduate, was born in Brazil and moved to Texas when she was two years old. […]

The Changing World of Work

By Elizabeth Beddingfield Daniel Pink, author of the graphic novel “The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need,” gave a lecture in the auditorium of the Evans Liberal Arts building at Texas State University Tuesday afternoon that focused on innovative steps toward career advancement. Pink centered the lecture on what he called the seven lessons of […]

Social Media Success & Why You Should Be Doing it Too!

Kerri Qunell, Non-Profit PR: Using Social Media to Spread the Message Video by Lindsey Schroeder Kerri Qunell, Vice President of Communications at Capital Area Food Bank, was skeptical about social media in the workplace. That is until she activated a Facebook account to support a local event. More than 80 people immediately befriended her, something that without the networking site […]