By Alexis Higgins Amh262@txstate.edu Two Texas State graduates offered their professional take on social media analytics in sports and entertainment during Mass Comm Week, saying clients required different levels of focus. JC Hernandez represented Under Armour where he works as a solutions planner for Connected Fitness. Daily, his team connects with consumers across four main platforms: MapMyFitness, MyFitnessPal, Endomondo, and […]
By Sawyer Click SAN MARCOS – In Thursday’s concluding Mass Communication Week panel, former University Star editors-in-chief and current public relations assistant reflected Oct. 18 on the importance and benefits of working for student media. The Benefits of Working for Student Media panel consisted of former editor-in-chief Debbie Hiott, who served from 1991-92, and Kelsey Bradshaw, who served from 2015-16. […]
By Hannah Wisterman SAN MARCOS—Kerri Qunell, chief marketing officer at Trinity Episcopal School, advised students to take initiative and be flexible in their upcoming careers. Qunell, a Texas State School of Journalism and Mass Communication alumna, spoke at the Communication Careers Q&A. In the 15 years since she’s graduated, Qunell has worked for Dell, TV news, the nonprofit sector and […]
By Ashley Skinner SAN MARCOS – Since the age of 17, Lydia Saldaña knew she had a passion for storytelling. Over 25 years later, her hunger for storytelling molded her life and career in ways she never expected. Saldaña pushed her way into her first job at the age of 17, becoming the youngest intern for KSAT 12 news in […]
With resumes in hand, students filed into the LBJ Ballroom where several companies set up booths filled with flyers and goodies in hopes of finding their newest intern or full-time employee. Every year during Mass Comm Week, Career Services hosts the Mass Communication Career Fair. People from a variety of businesses and companies set up shop in the LBJ Student […]
By Alexandra Cochran Alc261@txstate.edu SAN MARCOS — Communications coordinator, A.J. Arreguin and Director of Communications and Community Relations, Shannon Rideout, visited Texas State from Del Valle ISD during Mass Comm Week to promote public relations in public schools. The Del Valle Independent School District serves over 11,000 students within 15 different campuses while catering to their “Whatever It Takes” attitude. […]
By Abigail Plant SAN MARCOS – Texas State University Alum Kim Castelluccio spoke on Tuesday about what being in the advertising industry consists of and what it takes to create a digital media strategy. Castelluccio worked as an assistant media planner for LatinWorks, but changed career paths and currently works at 97 Degrees West in Austin, as a digital media […]
By Lionel Reynosa Conversing with hitmen, managing a rock group and economic activism are just a few things you can expect to learn when speaking to someone in the mass communications field. Mass Comm Week has begun, and there are many things to learn from professionals visiting campus this week. Many of these professionals have brought their experiences to share […]
By Jessy Garza (jag391@txstate.edu) For Texas State University’s final panel at Mass Comm Week, Justin Johnson came to speak with students Thursday afternoon about the importance of networking, and how doing so could change a person’s life. Moderating the event was Texas State SJMC lecturer Holly Wise, who said she met Johnson last year and invited him to this year’s […]
The School of Journalism and Mass Communication is hosting its annual Mass Comm Week, Oct. 2-6, 2023. This year, we have some amazing events both in person and online! Don’t miss out on the chance to look to the future and hear professionals discuss issues, trends and careers in mass media. Visit our Schedule page to learn more about each event and panel.