By Alexis Higgins Amh262@txstate.edu Two Texas State graduates offered their professional take on social media analytics in sports and entertainment during Mass Comm Week, saying clients required different levels of focus. JC Hernandez represented Under Armour where he works as a solutions planner for Connected Fitness. Daily, his team connects with consumers across four main platforms: MapMyFitness, MyFitnessPal, Endomondo, and […]
By Sawyer Click SAN MARCOS – In Thursday’s concluding Mass Communication Week panel, former University Star editors-in-chief and current public relations assistant reflected Oct. 18 on the importance and benefits of working for student media. The Benefits of Working for Student Media panel consisted of former editor-in-chief Debbie Hiott, who served from 1991-92, and Kelsey Bradshaw, who served from 2015-16. […]
SunLit Story Time co-founder Patrick Kelly told students Wednesday to differentiate themselves if they pursue an entrepreneurial media venture. “Focus your energy on what differentiates you. Outsource everything else,” he advised. Kelly and his wife, Susie, spoke to advertising and public relations classes at the Texas State Round Rock Campus about the Austin-based publishing and podcast company they launched in August. Their […]
SAN MARCOS, Texas – With Texas State University hosting Mass Comm Week, Texas State alumni Chris Cantu and Pam Renteria talked about what it’s like to work for Austin’s famous South by South West (SXSW). In March, SXSW is put on by the city of Austin for about ten days. This festival shows live music, films, social media and new […]
By Rebecca Cole SAN MARCOS-Dedicated to fairness, accuracy and sports, Steven J. Gaither saw a need for coverage. Making the right plays led him to create HBCUGameday. After graduating from Winston Salem State in 2009, Gaither created the HBCUGameday website in 2012 to highlight culture and athletics at Historically Black Colleges. Gaither targets community which has helped increase follower […]
By Ashley Yosko SAN MARCOS – Project designers from Gatehouse Media shared the importance of innovation in digital journalism and design in careers at the annual Mass Communication Week on Monday. Both representatives from Gatehouse are also recent graduates from college; they each graduated last year with degrees focused in the fields of journalism and graphic design. Designer at Gatehouse’s […]
By Alexandra Cochran Alc261@txstate.edu SAN MARCOS — Communications coordinator, A.J. Arreguin and Director of Communications and Community Relations, Shannon Rideout, visited Texas State from Del Valle ISD during Mass Comm Week to promote public relations in public schools. The Del Valle Independent School District serves over 11,000 students within 15 different campuses while catering to their “Whatever It Takes” attitude. […]
Students take notes while Kathryn Gisi shares life as a bureau reporter. Photo by Kelly Newton By Kelly Newton SAN MARCOS, Texas – Kathryn Gisi, a reporter for Spectrum News, spoke to mass communication students Monday night about the realities of life as a bureau reporter. Having graduated Texas State University in 2011, Gisi was able to offer […]
By R. Hans Miller SAN MARCOS, TEXAS – Jon-Stephen Stansel, Texas State University’s social media coordinator spoke Thursday at the university’s Mass Comm Week event about the challenges associated with managing social media for a major educational institution. A room full of Texas State students gathered in Old Main at 8 a.m. to hear about what it takes to deal […]
By Chelsea Verstegen cdv17@txstate.edu A panel of four digital media professionals spoke during Mass Comm Week Thursday to share with current students their insight on what is necessary for a career in digital media, as well as their journey to where they are now. The panel was asked questions regarding what it takes to make it in the digital world and […]
The School of Journalism and Mass Communication is hosting its annual Mass Comm Week, Oct. 2-6, 2023. This year, we have some amazing events both in person and online! Don’t miss out on the chance to look to the future and hear professionals discuss issues, trends and careers in mass media. Visit our Schedule page to learn more about each event and panel.