Networking and clubs are key to success in advertising
Two Texas State alumni returned to talk to mass communications about life transitions and a professional appearance online.
Dustin Lien of Kirkus Media and Kala Brock of NEXTmedia spoke to students about finding a career in advertising and the choices they had to make in order to the right job.
Dustin Lien (left) and Kala Brock (right) addressing a question posited by an advertising student.
Photo By Alex Frank
Kala Brock spoke about putting her endgame on the back burner and satisfying her primary need of gainful employment. She said, “I was fed up with the job search and took the first offer.”
One of the overarching themes of the panel was networking. Both Lien and Brock spoke about the importance of going to events in the field you’re interested in and keeping an online presence. Brock said, “I got my first internship through someone on Twitter…everything effects everything.”
They were also adamant about keeping your online presence professional. Lien said, “don’t treat [Linkedin] like Facebook…make it seem like you’re an expert while still in college.”
In addition to pursuing internships both panelists recommended joining clubs pertinent to their intended career path. Brock said, “I would have started Ad Club sooner,” because she gained valuable skills that led to seamless transition from school to the workforce.
An overlooked aspect of college that Lien pointed out was taking your work seriously, when he said, “[it] can be used in your portfolio.” He was able to complete school with a usable portfolio, but admits that he should have taken the work he did more seriously.