October 25, 2010 – Social Media Myths: Debunked! Developing Your Social Media Strategy, with Cheryl Donovan

By Clarisa M. Gonzalez

Cheryl Donovan, a teacher, minister and author from Houston, has a lot to say about social media. Donovan spoke to Mass Communication Week attendees on Monday about the importance of networking, advertising, and making a name for yourself using social media.

Donovan urged attendees to ignore common misconceptions about social media, which include the difficulty of different networking websites, and that social networking is a full-time job.

Social media websites like Twitter and Tumblr, and blogging and social networking websites like WordPress and Facebook have brought interacting to a whole new level.

“You can get on Facebook of Twitter, and you’ll immediately get a response,” said Donovan. “It’s instantaneous feedback.”

According to Donovan, establishing yourself as an online leader is quite simple; create appealing content, socialize, and do not be afraid to voice your opinion.

“Willingness to contribute is key,” said Donovan. “It’s all about [creating] content that is meaningful to your readers.”

Donovan also stresses the importance of advertising oneself through articles.

“Article writing and marketing is a good way to get your business out without directly advertising,” said Donovan.

Websites such as HootSuite were recommended, as they allow users to create schedules for their social networking, as well as Ping.fm, which allows users to access multiple networking sites at once.

Social networking is the new frontier, and Donovan does not believe that it will be going anywhere any time soon.

“That’s how I built the success I had,” said Donovan. “Social media.”