Schedule

Most of our Mass Communication Week 2019 sessions will be held in Old Main on the campus of Texas State University-San Marcos, unless otherwise noted. All panels are open to all majors. Look for the printed schedule around Old Main.


9:00 a.m. – 10:20 a.m. in CENT 157

SJMC Education in America Programs for Ad and PR Majors

This winter, Advertising and Public Relations students have the opportunity to travel to New York City as part of the Education in America programs at Texas State. Learn more during this session with both trip leaders, Clay Craig and Chuck Kaufman

Moderator: Clay Craig and Chuck Kaufman


10:00 a.m. – 11:00 a.m. in OM 320

Advice from PRSA Board Members: How to Get Started in PR

Members of the San Antonio PRSA Board are joining Texas State University to discuss the importance of relationships, networking, and self-investment for any individuals who want to join the public relations field. A short Q&A session will follow.

Maren Minchew, Monica Faulkenberry, Fran Stephenson


10:00 a.m. – 10:50 a.m. in OM 212

Trusting News

Lynn Walsh of the Trusting News organization hosts this session empowering journalists to demonstrate credibility and actively earn the trust of their audience.

Speaker: Lynn Walsh


11:00 a.m. – 12:20 p.m. in OM 320

The Chicken Wars: Finding a brand’s place in culture

Social media is where culture happens. We’ll explore ways that brands can leverage social media to be more relevant and meaningful to their most valued audiences.

Speaker: Janice Suter


12:30 p.m. – 1:50 p.m. in OM 320

Facebook for Journalists – New Facebook Tools Newsrooms Need

Everything journalists need to know to engage their communities, get story ideas and share newsworthy information. Best practices for Facebook Live, Facebook groups, Instagram and Facebook Stories, photos and video as well as author tagging.

Speaker: Lynn Walsh


2:00 p.m. – 3:20 p.m. in OM 320

How Content is Driving Business Growth in 2019

A discussion about inbound and digital marketing.

Moderator: Jenny Buschhorn

Speaker: Carter Severns


2:00 p.m. – 3:20 p.m. in OM 106B

Coding Careers

SJMC alumni Sean Smith and Danielle Molinar will answer students’ questions about careers in coding. For Coding & Data Skills students. Seating is limited during this session.

Moderator: Cindy Royal

Speakers: Sean Smith and Danielle Molinar


3:30 p.m. – 4:50 p.m. in OM 232

Trusting News

Lynn Walsh of the Trusting News organization hosts this session empowering journalists to demonstrate credibility and actively earn the trust of their audience.

Speaker: Lynn Walsh


3:30 p.m. – 4:50 p.m. in Alkek 250

Digital Media Alumni Share Career Experiences

Learn from recent SJMC alumni about their digitally focused careers. This panel will provide advice and insight on current trends in the digital media job market.
Sean Smith, SJMC Master’s graduate, Digital Media Emphasis 2019, Frontend Developer, Gatehouse Media
Danielle Molinar, Digital Media Innovation 2019, Application Developer, Accenture
Emily Ferris, Digital Media Innovation 2019, Content Specialist, GoDaddy
Jacklyn Mann, Digital Media Innovation 2019, Marketing Automation Consultant, Motiv

5:00 p.m. – 5:50 p.m. in OM 320

Local News 24/7

Alumna and Spectrum News Director Jennifer Dodd-Taylor will speak about her current position and the state of local news.

Moderator: Tim England

Speaker: Jennifer Dodd-Taylor


5:30 p.m. – 8:00 p.m. in Comal 116

Seeking Truth: A Screening of Akira Kurosawa’s Rashomon Film and Journalism Ethics Discussion 

In the classic Japanese film, Rashomon (1950), director Akira Kurosawa presents four different accounts of a rape, robbery, and murder, leaving viewers wondering what really happened. Mass Comm Week and the Philosophy Dialogue Series feature a special screening of Rashomon, which explores the slippery nature of “Truth.” Following the film, three Texas State faculty members will provide context and lead the audience in a discussion of the film and questions it raises.

Speaker/Moderators: Gilbert Martinez, Kay Heatherly, Jo Ann Carson and Rebecca Bell-Metereau


6:00 p.m. – 7:50 p.m. in OM 320

Keynote Speaker for Journalism:
The Truth About News

Determining which news sources are trustworthy and how to identify credible news stories can be a challenge. Lynn Walsh works to demystify the process and provide strategies to news consumers to interact with media organizations and ask questions. Walsh is a veteran journalist and assistant director of Trusting News, a non-profit research and training project that works with journalists and newsrooms to demonstrate credibility and earn trust through standards of ethics and transparency.

Speaker: Lynn Walsh


8:00 a.m. – 9:20 a.m. in OM 320

Advertising Insights

Speaker: Carrie Stein


8:30 a.m. – 10:00 a.m. Outside OM

Let’s TACO ’bout Mass Comm Week

FREE breakfast tacos will be available while supplies last outside of Old Main to welcome you to Day 2 of Mass Comm Week 2019! Don’t forget to post a picture of you and your burrito to social media using #MCWeek19!


9:30 a.m. – 10:50 a.m. in OM 320

Inside the Spurs’ TV Truck: Three Recent TXST Grads at Work

Three alumni return to discuss their current roles within the San Antonio Spurs organization. This session is perfect for any students interested in sports or TV production.

Speakers: Avery Schneider, Taylor Hair and Kyle Spencer


9:30 a.m. – 10:50 a.m. in MiLab (OM106 B & C)

VR Workshops (Requires Sign-Up)

Experience virtual reality first-hand in the MiLab. There are only a limited number of spots, so reserve your time block now!

Facilitator: Jon Zmikly


12:30 p.m. – 1:50 p.m. in OM 232

Using Consumer Data to Tell a Story

From Austin to Chicago and back, Kirsten Croft has extensive experience as a media planner for large brands like Chili’s, Macaroni Grill, AT&T, PGA Golf Tour, Dreamworks and General Motors. This session will cover her experience and how she turns data into insight.

Moderator: Clay Craig

Speaker: Kirsten Croft


12:30 p.m. – 1:50 p.m. in OM 201

SJMC Parks Info Session

Trip leaders and program alumni will announce the 2020 destination for the SJMC Parks trip. This trip is part of the Education in America program at Texas State University, so you can earn class credit while you travel to a national park!

Moderators: Dale Blasingame, Jessica James

Student Progam Alumni Panelists: Ashley Bowerman, Kaylee Smith and Allison Jones


2:00 p.m. – 3:30 p.m. in OM 320

Keynote Speaker for Electronic Media:
Meeting Texas State’s Challenge: The Commitment to Televise Every Game on ESPN+ 

In 2018, Texas State University came to an agreement with ESPN+ to televise all conference games. Brant Freeman, a program alumnus and current Voice of the Bobcats, will discuss this transition and commitment from his team’s standpoint.

Speaker: Brant Freeman


2:00 p.m. – 3:20 p.m. in OM 201

A PR Prospective on Rolling Out of the New F-150

Michelle Holford, Vice President at Bradford PR, presents a case study about  the challenges of launching the new F-150 in terms of public relations.

Moderator: Jennifer Scharlach

Speaker: Michelle Holford


3:30 p.m. – 4:50 p.m. in CENT 157

An Alumni’s Experience: Programmatic and Digital Advertising

Moses Munoz takes students through his experience and the basics of programmatic advertising, allowing companies to directly target their advertising and spending.

Moderator: Clay Craig

Speaker: Moses Munoz


5:00 p.m. – 5:50 p.m. in OM 320

Career paths in Local Television

Program alumnus Rob Cartwright will speak about his current position and the potential career paths for students in local TV news.

Moderator: Tim England

Speaker: Rob Cartwright


7:30 p.m. – 8:30 p.m. at Strahan Arena

LBJ Distinguished Lecture Series

Academy Award, Golden Globe, Emmy and Grammy-winning artist, actor, author and activist, Common continues to break down barriers with a multitude of critically acclaimed, diverse roles and continued success at the box office. At this free, ticketed event, Common will discuss his journey, storytelling and the 2019 Common Experience theme of Truth.

Speaker: Common

 


8:00 a.m. – 8:50 a.m. in OM 212

The Future is Creative: Transitioning into a Design Career

Learn more about User Interface and User Experience Design from designer and Texas State Graduate, Victoria Salinas. In this session, Victoria will discuss her journey from student and intern, to a multidisciplinary designer for Frost Bank and CAKE by Sysco Labs.

Speaker: Victoria Salinas


9:00 a.m. – 9:50 a.m. in OM 212

The Future is Creative: Transitioning into a Design Career

Learn more about User Interface and User Experience Design from designer and Texas State Graduate, Victoria Salinas. In this session, Victoria will discuss her journey from student and intern, to a multidisciplinary designer for Frost Bank and CAKE by Sysco Labs.

Speaker: Victoria Salinas


9:00 a.m. – 10:00 a.m. in CENT 157

Events Production and Marketing: Behind the Curtain in the Events Industry

The events team that creates festivals like JMBLYA and pull back the curtain and discuss the ins-and-outs of the events industry with plenty of time for Q&A.

Speaker: Gina Martinez, Lexi Dolan and Edward Castillo


10:00 a.m. – 11:20 a.m. in OM 201

Linkedin Workshop

If you’re not using LinkedIn to help you land a job, you’re could be missing out. In this session, we discuss LinkedIn best practices and tips for putting your best profile forward.

Speaker: Sam Heimbach


10:00 a.m. – 11:00 a.m. in OM 232

Networking like a Boss

Don’t know where to start when it comes to networking or marketing yourself for that job after college? Join this session to learn more about self-promotion and ways to make yourself stand out in a sea of applications.

Speaker: Mark Nanez


10:00 a.m. – 10:50 a.m. in OM 106B

The Future is Creative: Transitioning into a Design Career

Learn more about User Interface and User Experience Design from designer and Texas State Graduate, Victoria Salinas. In this session, Victoria will discuss her journey from student and intern, to a multidisciplinary designer for Frost Bank and CAKE by Sysco Labs.

Speaker: Victoria Salinas


11:00 a.m. – 12:00 p.m. in OM 232

Headshots

Selfies just don’t compare to a professional headshot. If you need a headshot for your LinkedIn page, sign up for FREE today. Reservations are required.

Photographer: Albert Suarez


11:00 a.m. – 12:20 p.m. in OM 201

Technology at Vox Media

Q&A with Vox Media’s Chief Technology Officer Pablo Mercado and the DMI Capstone class. For DMI Capstone students. Seating is limited during this session.

Moderator: Cindy Royal

Speaker: Pablo Mercado


1:00 p.m. – 2:20 p.m. in OM 320

SJMC Education Abroad: Japan Information Session

The newest SJMC option for Education Abroad travels to Japan! In this session, you’ll learn more about the trip from trip leaders and faculty members Gilbert Martinez and Jon Zmikly.

Speakers: Gilbert Martinez and Jon Zmikly


 2:00 p.m. – 3:20 p.m. in OM 320

Recent PR Grad Panel

Several alumni from the public relations program at Texas State University will return to discuss their current careers and how they navigate the challenges they face.

Moderator: Paul Villagran

Speakers: Charlcee Cervantez, Irma Levrie, and Holly Blum


3:30 p.m. – 4:50 p.m. in Alkek 250

The CTO Was an English Major

Pablo Mercado went from studying English at what was then Southwest Texas State University to helping create and ultimately becoming the Chief Technology Officer for Vox Media.  Starting in a basement in 2007, Vox Media now encompasses a vast empire of more than 325 media brands and communities in news, sports and entertainment. Learn how Mercado leads technology efforts that are empathy-based and customer-focused.

Moderator: Cindy Royal

Speaker: Pablo Mercado


8:00 a.m. – 9:20 a.m. in CENT 157

How to Plug into the Music Industry

Founded by Texas State SJMC alum Ogden Payne, the organization “For The Students” works to connect students to careers in the music industry. If you’ve ever considered working in the music industry, from production to events and marketing, this session is for you.

Speaker: Ogden Payne


8:00 a.m. – 9:20 a.m. in OM 320

Digital Media Planning: How Times Have Changed

Cimin, the founder and media director at Ideapeddler, an Austin-based boutique agency, is returning to Texas State University to discuss digital media planning and her industry experience.

Moderator: Clay Craig

Speaker: Cimin Ahmadi-Cohen


8:30 a.m. – 9:30 a.m. in OM First Floor Concourse

Donuts with the Director

Grab FREE donuts Thursday morning and meet the Director of the School of Journalism and Mass Communication, Judy Oskam. Who doesn’t love donuts? But hurry! Only while supplies last.

Director: Judy Oskam


9:30 a.m. – 10:50 a.m. in OM 320

Education Abroad Opportunities

The SJMC offers several Education Abroad programs to London, Hamburg, Madrid, Barcelona, and Japan. In this panel, program alumni will discuss their experiences, what they learned on the trip, and some basics about the programs.

Moderator: Harry Bowers


9:30 a.m. – 10:50 a.m. in MiLab

VR Workshops (Requires Sign-Up)

Experience virtual reality first-hand in the MiLab. There are only a limited number of spots, so reserve your time block now!

Moderator: Jon Zmikly


12:30 p.m. – 1:50 p.m. in OM 201

Resume Workshop

In this hands-on workshop, Sam Heimbach will work with students to edit their resumes into perfection. Bring a digital copy of your resume to edit.

Speaker: Sam Heimbach


2:00 p.m. – 3:20 p.m. in OM 320

Salary Negotiation

So you’ve received a job offer, but how do you negotiate a salary? In this session, you’ll learn best practices and skills to negotiate a deal that will make both your potential employer and yourself happy.

Speaker: Sam Heimbach


2:00 p.m. – 3:20 p.m. at Sewell Park

Drones Workshop (Requires Sign-Up)

Faculty members Dale Blasingame and Sara Shields will take students on a crash-course in drones and their applications, and may even fly a little (weather permitting!). Sign up fast, because spots are limited!

Speakers: Dale Blasingame and Sara Shields


2:00 p.m. – 3:20 p.m. in OM 201

Women in News

Alumna Brooke Phillips will discuss how she landed her first job and has grown into an associate producer for Spectrum News Austin.

Speaker: Brooke Phillips


3:30 p.m. – 4:50 p.m. in CENT 157

Advertising and Public Relations Keynote Speaker
Innovation for a Cause

Norma Lujan, Texas State University alumna class of 1999, discusses her career journey to find a purpose beyond advertising and her transition from the agency world to social economy and fair trade.

Moderator: Clay Craig

Speaker: Norma Lujan


5:00 p.m. – 6:20 p.m. in OM 320

Ad Club Reception

The Texas State University Ad Club sponsors this reception for Advertising-related speakers and featuring keynote speaker Norma Lujan.  Don’t worry, though, you don’t have to be an Ad Club member to stop by!

Special Guest: Norma Lujan

Event Sponsor: Ad Club at TXST


6:00 p.m. – 7:30 p.m. at The Performing Arts Center Recital Hall

Star Stories: True Stories of Life at TXST

“Star Stories: True Stories of Life at TXST” will feature true personal narratives that reveal something about our community’s greatest challenges and greatest opportunities. The goal is to open a dialogue among diverse groups while assigning value to first-person narratives.

This event is supported by a grant for Projects in Support of Diversity, Equity and Inclusion, as well as a sponsorship from Texas State Common Experience.

Purchase your tickets to the event here.

Event Host: The University Star


8:00 a.m. – 5:00 p.m. at KSAT and San Antonio Express-News

Living and Learning Communities Media Visits

The SJMC Living and Learning Community members travel frequently to media outlets for tours and networking with professionals onsite. On this trip, students will visit KSAT and the San Antonio Express-News.

Advisor: Harry Bowers


9:00 a.m. – 10:00 a.m. in OM 212

Graphic Design Careers, from entry-level to an executive

Two graphic designers, who happen to be cousins, have a conversation about their careers, development, and industry.

Speakers: Andrea McAlister, Reese Ousey


10:00 a.m. – 11:15 a.m. in OM 320

TIEC Journalists Panel

Visiting journalists from Central Asia will visit Texas State and discuss the media atmosphere in the respective work environments. These journalists are part of a month-long exchange program with the U.S. State Department.

TIEC Journalists


1:00 p.m. – 3:00 p.m. in OM 320

Documentary Screening: A Six Dollar Cup of Coffee

Alumna and keynote speaker Norma Lujan returns to introduce this documentary that focuses on free-trade and the coffee industry. Whether you’ve never had a cup of coffee or if you drink eight cups a day, this documentary will make you think about the industry as a whole and our society.

Speaker: Norma Lujan