Kirsten Danis : Criminal Justice Watchdog, Editor Extraordinaire

by Elizabeth K. Stone SAN MARCOS, TEXAS – Behind every successful online journalism newsroom, there lies a great editor. The Marshall Project is a nonprofit organization focusing on criminal justice issues across the United States. Their managing editor, Kirsten Danis was in San Marcos this week for Texas State University’s Mass Comm Week. Originally from Massachusetts, Danis began her career […]

Texas State alumni sit down with Dale Blasingame to talk about careers in web development

By Janessa Rutiaga — Texas State University alumni sat down with professor Dale Blasingame during this year’s Mass Comm Week discussing their own experience working in the field of web development, and gave advice to current mass communication students. Alumni included Ashley Hebler of FANS 1st Media, Thomas Hodge of Sanders Wingo and Kimberly Cook of Zenoss. Blasingame led […]

Texas State diversity shows importance of music

By Aaryn Stafford – SAN MARCOS, TEXAS – The Wittliff Collections at Alkek Library are adding new exhibits. Headed by its new curator Hector Saldaña, the Texas Music Collection will showcase Texas artists. This collection will contain a diverse catalogue of Texas music. It will have well known Texas music like tejano and conjunto, but will also showcase the […]

A whole new world of PR

By Shannon Sampson SAN MARCOS — With advancements in technology, the reporting world is changing drastically, and public relations is changing with it. Social media supersedes the ways in which consumers know and understand all aspects of public relations. Jeff Hahn from Hahn Public in Austin spoke with mass communication majors Wednesday morning at Texas State University on ways in […]

Advertising Big Brands: How YETI Built its Brand

By: Wesley Higgins   SAN MARCOS-McGarrah Jessee account supervisor Lucas Lane came to Texas State’s Mass Comm Week Tuesday to discuss his experiences in advertising and working with companies such as YETI. Lane has been an account supervisor for McGarrah Jessee for 10 years and described his company as a branding firm rather than an ad agency. Lane has […]

How Matt Nelson established his social media empire

By Thomas Mejia Creativity and perfecting the content you post on social media are the stepping stones of building your brand on Twitter or any other platform. Matt Nelson, author and social media entrepreneur, started the “We Rate Dogs” account in 2015 where in his first week of controlling the account he gained 10,000 followers- by the end of the […]