97 Degrees West digital media supervisor speaks about being in the advertising industry

By Abigail Plant SAN MARCOS – Texas State University Alum Kim Castelluccio spoke on Tuesday about what being in the advertising industry consists of and what it takes to create a digital media strategy. Castelluccio worked as an assistant media planner for LatinWorks, but changed career paths and currently works at 97 Degrees West in Austin, as a digital media […]

Gary Cooper speaks to students at Texas State University

Gary Cooper came to speak during Texas State University’s Mass Comm Week Thursday. The session, “From South Texas to Univision: One Step at a Time…,” was an insight to Cooper’s success story and his perseverance in the process. The audience was a mixture of high school students from Laredo’s Vidal M. Trevino School of Communication and Fine Arts and Texas State […]

Google Development Director Speaks to Mass Comm students at Texas State University

By Madeleine Page  mlp32@txstate.edu Training Development Manager of Google News Lab, Nick Whitaker, visited Mass Comm week at Texas State University on Wednesday to inform students of the various tools Google provides for journalists. Whitaker informs journalists around the world about Google News Lab and the accessible and useful services it provides for storytelling. Whitaker said that Google News Lab […]

People magazine reporter visits Mass Comm Week

By Estela Perez e_p69@txstate.edu People magazine reporter, Elaine Aradillas, made an appearance at Texas State University’s Mass Comm Week to share her experiences on the path that led her to work at a national publication. The session was held for success-driven mass communication students to listen to the stories of a professional whom had climbed up the ladder to writing […]

Alumni Talk Austin ISD Branding and Public Relations Tips

By:Amy Thornton alt73@txstate.edu SAN MARCOS – Texas State University headed into the third day of Mass Comm Week panels and The Branding to Billboards session featured guest speaker, Texas State graduate, Samantha Alexander. Alexander is the assistant director of public affairs and operations for the Austin Independent School District. Last year was the first year for Austin ISD to have […]

Author teaches students how to create personal brand

By Kasandra Garza k_g156@txstate.edu Texas State University’s Mass Comm Week continued Tuesday with events about marketing tools and analyzing legislation for political writing. The “Brand You!: Getting Ready to Get a Job in the 21st Century” event featured an author, whose book is under the same title, who discussed the importance of creating a personal brand and improving multimedia skills.  Bruce Bendinger […]

Texas State students learn about branding

By Amanda Forbes Publisher Bruce Bendinger spoke to Texas State students Tuesday about how to create a personal brand to network and land a career. Bendinger’s presentation for the university’s Mass Comm Week explored how to brand oneself in an evolving environment. As the mass communication field progressed from print to broadcast and eventually to the internet, people working in […]

Google News Lab provides tools for journalists

By Darcy Sprague Nicholas Whitaker discussed Google’s tools for journalists for Texas State University’s Mass Comm Week just an hour after he stepped off a plane at Austin Bergstrom International airport. Whitaker, Google training and development manager, highlighted tools like 360 degree video/photo, virtual reality, Google trends and Google Scholar. “For me this is really exciting, but for journalists now […]

Mass comm pros share tactics that stick

By Katie Coleman With Mass Comm Week in full swing, media professionals filled students in on what it takes to make it in the business. A session at 5 p.m. Monday allowed students to interview Texas State alumni about their careers in the field. Among the participants were various journalism, electronic media, public relations and advertising professionals from the San […]

Bridging Identities in the Newsroom

By: Caitlin Rodriguez Media representation is one of the main ways people gain exposure to cultures and identities that are not their own, therefore heightening the importance of journalists remaining accurate storytellers in a world filled with diverse narratives. Austin-American Statesman columnist Michael Barnes, along with Texas State journalism student and University Star writer, Ernest Macias, tackled the intricacies that […]