The Radio Audience and Arbitron Ratings


What can we learn from new research in the radio industry? What connection does Arbitron have to smartphones? Students will be sure to learn something in regards to these topics during the session with Jenny Tsao, PPM market manager for Arbitron.

Tsao will speak about the basics of marketing research for the radio industry. At Arbitron, she is part of a small team  rolling out new radio research methodology – the PPM service.

“I am part of a small, strategic, nimble and innovative team,” Tsao said. “We reach across multiple facets of our organization and also are experienced resources to our customers.”

Tsao will speak on Wednesday at 12:30 p.m. in Old Main 232.

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