Schedule

Most of our Mass Communication Week 2016 sessions will be held in the LBJ Student Center on the campus of Texas State University-San Marcos, unless otherwise noted. All panels are open to all majors; however, focus areas are indicated below.

Click here to download a PDF of the full schedule



Monday, Oct. 24

11 a.m. – 2 p.m. on First Floor, Old Main

Student Organization Fair: Plunge Into Mass Comm Week 2016!
SJMC’s student orgs will have all the information you need to wade deeper into your major and future career. Stop by for free pizza!
[Mass Communication, Advertising, Digital Media Innovation, Electronic Media, Journalism, Public Relations]


2 – 3:20 p.m. in Old Main 320

Tech Opportunities for Mass Comm Grads
Media and technology have become increasingly intertwined. Traditional media companies need employees who are innovative and tech savvy. And tech companies need strong communicators who understand technology platforms and dynamics. Several recent SJMC graduates have found careers in web development and social media that demonstrate this hybrid skill set. This group will discuss their career search strategies and what it’s like to work in the technology industry.
[Digital Media Innovation]
*Kimberly Cook, Web Producer, Zenoss
*Ben Slade, Profile Specialist, Main Street Hub
*Christopher Garza, Web Developer, WP Engine         


3:30 – 4:50 p.m. in Alkek 250

360 Video: From Planning to Implementation
Learn how to plan, strategize, design and implement a 360° story through immersive/VR storytelling.
[Digital Media Innovation, Advertising, Electronic Media]
[Livestreamed]
Moderator: Jon Zmikly
Ricky Holm, CEO, Chocolate Milk & Donuts and Austin VR & 360 Video meetup organizer
*Shane Stearns, Innovation Director, Mutual Mobile
Rob Trotter, Project Manager, Mutual Mobile
*Danny Garcia, Videographer and Producer, Mutual Mobile
*Nicholas Ross, Digital Jr. Art Director, Dieste, Inc.
Nicole Hamilton, Digital Jr. Art Director, Dieste, Inc.


5:30 – 6:30 p.m. in LBJ 3-15.1

So You Want to be a Mass Comm Professional…
Do you want the chance to network with 10 different mass comm professionals or to simply meet the requirements for your PACE interview assignment? This session is for you! Come to LBJ 3-15.1 for small group discussions with the pros and have the opportunity to ask any questions you have about getting into the business. This session is designed to meet the requirements of the freshman University Seminar PACE interview assignment, but it is open to all students who want a chance to ask specific questions about getting into the business.
[Mass Communication, Advertising, Digital Media Innovation, Electronic Media, Journalism, Public Relations]
Moderator: Kym Fox
Gary Boyer, Freelance videographer – NBA, NBC, Friday Night Tykes
*Nicole Barrios, Breaking News Reporter, Austin American-Statesman
*Emilie Lutostanski, Digital Managing Editor, Community Impact
*Erica Hernandez, Producer/Reporter, KSAT-TV
*Richard Rashad Romeo, III, Real Estate Lead (account executive), Cox Media
*Nicholas Ross, Digital Jr., Art Director, Dieste, Inc.
Nicole Hamilton, Digital Jr. Art Director, Dieste, Inc.
*Grace Mills, Public Relations, Mochas & Javas
Paige Vaughn, Account Executive, Weber Shandwick


6:30 – 8:30 p.m. in Recital Hall, Performing Arts

War Stories: Military coverage in the 21st Century
From the home front to the front lines, journalists chronicle war and peace around the globe. Our panelists are among the reporters, editors and photographers who publish the first draft of history:
Brien Aho, former military photographer and a six-time first-place winner at the Military Photographer of the Year competition; Sig Christensen, award-winning senior reporter covering the military and veterans affairs beat for the San Antonio Express-News; Melissa Field, copy desk chief for Stars & Stripes, the independent newspaper of the U.S. military, based in Washington, D.C.; Mark Kettenhofen, retired Navy combat photographer who served 20 years and won Military Photographer of the Year; and William Nichols, retired Air Force colonel currently employed as Chief, Plans, Readiness and Resources at HQ Air Education and Training Command Public Affairs, Randolph AFB.
A Mass Comm Week/Common Experience event.
[Journalism, Public Relations]
[Livestreamed]
Moderator: Paul Villagran
Brien Aho, Professional Marketing Technical Representative, Nikon Inc
Sig Christenson, Military and Veterans Affairs writer at San Antonio Express-News
Melissa Field, Desk Chief, Stars & Stripes
Mark S. Kettenhofen, Sr. NPS Professional Marketing Representative, Nikon Inc.
William Nichols, Chief, Plans, Readiness and Resources, HQ Air Education and Training Command Public Affairs, Randolph AFB



Tuesday, Oct. 25

9:30 a.m. – 10:50 a.m. in Old Main 232

Crystal Clear: Editing for Print and Web
Melissa Field offers a glimpse into the work of a copy editor, with interactive samples of how she edits for global editions of Stars & Stripes, the independent newspaper of the U.S. military.
[Journalism]
Moderator: Beth Clark
Melissa Field, Desk Chief, Stars & Stripes


11 a.m. – 12:20 p.m. in LBJ 3-5.1

Brand You! Getting Ready to Get a Job in the 21st Century
Bruce Bendinger, author of the book with the same title, will discuss the importance of creating your own personal brand and how to put together a portfolio that sells and impresses. This session, while aimed at advertising majors, will benefit students from all majors. Come listen, learn, and walk away with helpful advice for your future employment!
[Mass Communication, Advertising, Digital Media Innovation, Electronic Media, Journalism, Public Relations]
Moderator: Mike Devlin  
Bruce Bendinger, Ad Man, The Copy Workshop


11 a.m. – 12:20 p.m. in LBJ 3-13.1 – Cancelled

Marketing with SEO & YouTube
Business owner and author of several books, including The Google Gamble, Tim Levy has traveled the world advising clients on social media and SEO. Currently, he’s proselytizing the unique power of YouTube as a cheap, or free, marketing tool.
[Advertising, Digital Media Innovation]
[Livestreamed]
Moderator: Kelly Kaufhold
Tim Levy, CEO, Tim Levy and Associates


12:30 – 1:50 p.m. in Old Main 106B

Going with the Current: A Google News Lab Workshop
Discover the strategies and tools Google provides to support journalism and storytelling, including research, reporting, distribution and analytics.
[Mass Communication, Digital Media Innovation, Electronic Media, Journalism]
Moderator: Olga Wilson
Nick Whitaker, Media Outreach Manager, Google 


12:30 – 1:50 p.m. in LBJ 3-5.1

Entertainment, Production & Promotions: The Creative Side of Sports Marketing
Explore the fun and creative side of professional sports and learn how to engage your fan base.
[Mass Communication, Advertising, Journalism, Public Relations]
Steve Richards, Director of Ballpark Entertainment, Round Rock Express, Dell Diamond 


3:30 – 4:50 p.m. in LBJ 3-13.1

Brand You! Getting Ready to Get a Job in the 21st Century
Bruce Bendinger, author of the book with the same title, will discuss the importance of creating your own personal brand and how to put together a portfolio that sells and impresses. This session, while aimed at advertising majors, will benefit students from all majors. Come listen, learn, and walk away with helpful advice for your future employment!
[Mass Communication, Advertising, Digital Media Innovation, Electronic Media, Journalism, Public Relations]
Moderator: Mike Devlin  
Bruce Bendinger, Ad Man, The Copy Workshop


3:30 – 4:50 p.m. in Old Main 232

Writing about Policy as a Legislative Analyst
This workshop will introduce you to translating complex language (legislation) into plain English; listening to hearings and talking to legislative staff and stakeholders about pros and cons of the legislation; presenting those arguments in a balanced way; and doing so on a fairly tight deadline.
[Journalism]
Moderator: Kym Fox
Janet Elliott,
Analyst, House Research Organization, Texas House of Representatives


3:30 – 4:50 p.m. in Old Main 320

The Best for and by Bobcats: PR Cases
Meet with PR professionals as they present and discuss the best PR cases they have worked on.
[Public Relations]
Moderator: A.J. Arreguin
*Adriana Hernandez, Social Media Manager & Marketing Consultant, Adri Hernandez
*Crews Laing, Marketing Specialist, Better Homes and Gardens Real Estate Bradfield Properties
Marmie Edwards, APR, CAE, Edwards Communications Consulting
*Sarah Sutton, Account Coordinator, Hahn Public Communications



Wednesday, Oct. 26

11 a.m. – 12:20 p.m. in LBJ 3-5.1

Branding to Billboards: Going with the Flow to Target the Market
Join Samantha Alexander, assistant director of public affairs for Austin Independent School District, for a deeper look at Austin ISD’s branding guidelines and latest marketing plan.
[Public Relations]
Moderator: Elizabeth Clark
Samantha Alexander, Assistant Director of Public Affairs and Operations, Austin Independent School District


11 a.m. – 12:20 p.m. in LBJ 3-15.1

Charting Your Course: There’s More to Advertising than Martinis and Mad Men
You love advertising, but you don’t know what you can do with your degree. Whether you’re a strategist, an artist, a numbers cruncher, or a digital guru, this panel of advertising professionals will discuss the varied roles and agency departments and how they work together.
[Advertising, Mass Communication]
[Livestreamed]
Moderator: Jenny Buschhorn
*Sabrina Jordan, Media Director, GSD&M
DeeAnne Heath, Director of External Affairs, Central Texas Regional Mobility Authority
Lucas Lane, Integration / Account Service, McGarrah Jessee
Divya Darsi, Strategist, Y&R Austin


12:30 – 1:50 p.m. in LBJ SC 3-15.1

From South Texas to a Major Market: How to Navigate Your Career
How do you get to a job in a national publication? That’s the best information Elaine Aradillas can provide undergraduate and graduate students during Mass Week. Elaine will share about her experiences in securing internships, her start in newspapers and how she worked her way to a national publication.
Elaine Aradillas, People Magazine
Sponsored by the D. D. Hachar Visiting Hispanic Media Professionals Program.


2 – 3:20 p.m. in Old Main 106B

Going with the Current: A Google News Lab Workshop
Discover the strategies and tools that Google provides to support journalism and storytelling, including research, reporting, distribution and analytics.
[Mass Communication, Digital Media Innovation, Electronic Media, Journalism]
Moderator: Cindy Royal
Nick Whitaker, Media Outreach Manager, Google


3:30 – 4:50 p.m. in Alkek 250

Going with the Current: A Google News Lab Workshop
Google News Lab helps journalists and entrepreneurs change the future of media. Google’s mission is to organize the world’s information and make it universally accessible and useful. They created the News Lab to support the creation and distribution of the information that keeps us informed about what’s happening in the world today. Nick Whitaker, training and development manager for Google News Lab, will cover strategies, trends and directions in data and information and tools you can use to support your work and career.
[Digital Media Innovation]
[Livestreamed]
Moderator: Jon Zmikly
Nick Whitaker, Media Outreach Manager, Google  


5 – 6:20 p.m. in LBJ 3-5.1

The ABCs of Networking: Always Be Connected
Want to make a great first impression with industry professionals? Join Career Services for a special, hands-on workshop to develop your networking skills. You’ll learn foundational tips and techniques, such as when, where and why do you network, the proper way to introduce yourself and others, how to start and end a conversation with someone at an event, how to politely snack while talking or exit a dominating persona, how to follow-up afterward, and much more. You’ll also have the opportunity to practice these skills with your peers before Thursday’s enLIGHTeNING Talks at 3 p.m. and the Networking and Chill gathering that follows.
*Sam Heimbach, Career Advisor and College of Fine Arts and Communication Representative, Texas State University
*Bruce Howard, Career Advisor, McCoy College of Business,Texas State University


5 – 6:20 p.m. in Old Main 234

Testing the Career Waters? Go to Grad School!
Current SJMC students talk about their post graduate experience and offer advice for students considering applying. At the start of the panel, each of the panelists will introduce themselves, give background information, and then discuss why they chose Texas State!
[Mass Communication, Advertising, Digital Media Innovation, Electronic Media, Journalism, Public Relations]
Moderator: Sandy Rao


6:30 – 8 p.m. in Old Main 320

The Decade in Digital
It’s been an exciting decade in digital media. SJMC graduates have distinguished themselves in a range of digital careers. Hear about their jobs, professional moves and how they’ve been able to keep up with the fast pace of change since being in our program 10 years ago. Discover ways for you to make a splash, too! (Aimed at grad students, but anyone can attend.)
[Digital Media Innovation, Public Relations]
Moderator: Cindy Royal
*Jordan Viator Slabaugh, Senior Vice President, Edelman
*Taylor Shanklin, Senior Manager, Product Marketing, Kimbia
*Dee Kapila, Head of Products, Funsize
*Anna Tauzin, Senior Marketing Manager, Innovation & Entrepreneurial Services, National Restaurant Association



Thursday, Oct. 27

8 – 9:20 a.m. in Old Main 234

Local Swimming Hole: Social Media in Higher Education
Texas State University has many official social media accounts. Learn from the Social Media Coordinator himself on what it takes to manage all of these accounts and about the role social media plays at the University.
[Mass Communication, Advertising, Digital Media Innovation, Electronic Media, Journalism, Public Relations]
Moderator: Kym Fox
Jon-Stephen Stansel, Social Media Coordinator, Texas State University


9 – 10:50 a.m. in OM 212

From South Texas to a Major Market: How to Navigate Your Career
How do you get to a job in a national publication? That’s the best information Elaine Aradillas can provide undergraduate and graduate students during Mass Week. Elaine will share about her experiences in securing internships, her start in newspapers and how she worked her way to a national publication. This session is designed for 20 guest students from Laredo’s Vidal M. Trevino School of Communication and Fine Arts but is open to everyone if space allows.
[Public Relations]
Moderator: Olga Wilson
Elaine Aradillas, People Magazine
Sponsored by the D. D. Hachar Visiting Hispanic Media Professionals Program


9 – 10:50 a.m. in OM 106B

From South Texas to Univision: One Step at a Time…
Perseverance and strong will led Gary’s path from Del Rio to San Antonio’s Univision TV station. Hear Gary share his experiences and transition in the professional world of news reporting and production. This session is designed for 20 guest students from Laredo’s Vidal M. Trevino School of Communication and Fine Arts but is open to everyone if space allows.
[Public Relations]
Moderator: Olga Wilson
Gary Cooper, Anchor, Video Journalist, Univision
Sponsored by the D. D. Hachar Visiting Hispanic Media Professionals Program


9:30 – 10:50 a.m. in OM 320

International Waters: Social Media at the Rio Olympics
Learn about the planning and execution of a social media strategy for large, global events from the social media editor at the Olympics and Paraolympics in Rio, Brazil, as well as her experience performing at the closing ceremony.
[Mass Communication, Advertising, Digital Media Innovation, Electronic Media, Journalism, Public Relations]
Moderator: Dale Blasingame
*Virginia Alves, Social Media Editor, Rio Olympics


11 a.m. – 12 p.m. in Trinity

Texas State Student Media Open House
Celebrate our new Texas State Student Media space in the renovated Trinity Building. Trinity is now the home of The University Star and KTSW 89.9.


11 a.m. – 12:20 p.m. in LBJ 3-15.1

Everybody’s Surfing Now: Digital Advertising and Social Media
This panel of social media experts, digital designers, and digital content producers will provide insight and advice on what skills are necessary for a career in digital media and the transition from backpack to briefcase.
[Mass Communication, Advertising, Journalism, Public Relations]
[Livestreamed]
Moderator: Emmeline Olson
*Emily Burns, Associate Editor, The Berry
*Taylor Wood, Marketing Analyst/ Audience Development, Resignation Media
*Cody Herring, Digital Strategist, White Hat Agency
*Andrea Windmeyer, Creative Strategist, Unique Influence


12:30 – 1:50 p.m. in LBJ 3-13.1

Uncharted Waters: Marketing Like a Millennial
Take a look at the non-traditional career path of a mass comm/business graduate living in the Information Age. From corporate life to experiential tech startup and now full-time at one of the most influential festivals and conferences in the world, Dax Patton will discuss experiential marketing, advertising, and the technology work he does with his own company, Digital Touch Systems.
[Mass Communication, Advertising, Digital Media Innovation, Public Relations]
Moderator: Rey Palacios
Dax Patton, Business Development Manager, SXSW Conference and Festival


12:30 – 1:50 p.m. in LBJ 3-15.1

Riding the Rapids of Political Campaign Advertising
Join GDC Marketing & Ideation CEO Frank Guerra in a discussion of his involvement with the political campaigns for George W. Bush, John McCain, Rick Perry, and Jeb Bush. Bring your thoughts and opinions and learn the dos and don’ts for advertising a political campaign!
[Mass Communication, Advertising, Public Relations]
Moderator: Emmeline Olson
Frank Guerra, CEO/Founder, GDC Marketing & Ideation


2 – 3:20 p.m. in LBJ 3-13.1

Make a Networking Splash: Tips from a Facebook Pro
Networking is a very important aspect when job searching. Learn the art of networking and hear the secrets from a Facebook Professional on how to succeed!
[Mass Communication, Advertising, Digital Media Innovation, Electronic Media, Journalism, Public Relations]
Moderator: Holly Wise
Justin Johnson, Professional Services, Facebook  


3 – 4:30 p.m. in JCK, 11th Floor, Reed Brantley Parr Room

enLIGHTeNING Talks
Getting down to business can be fun and games, and in this fast-paced networking session you’ll spend 5 – 10 minutes speaking to a professional before you have to move on to somebody new. Arm yourself with your elevator speech, resume, business card and questions. A chance encounter can turn into a long-term relationship!
[Mass Communication, Advertising, Digital Media Innovation, Electronic Media, Journalism, Public Relations]
Emcee: Rey Palacios
Participants: Dax Patton, Emily Burns, Taylor Wood, Andrea Windmeyer, Cody Herring, Frank Guerra, and more!


4:30 – 6 p.m. in JCK, 11th Floor, Reed Brantley Parr Room

Network and Chill
Focus: All majors
Mingle with alumni, advisory council members, professionals, students, faculty, staff and special guests.