Managing Texas State’s social media accounts

By Amanda Forbes Social media coordinator for Texas State Jon-Stephen Stansel spoke to students Thursday about social media in higher education. Stansel single-handedly runs the school’s Facebook, Twitter, Instagram and Snapchat accounts. Stansel said he never anticipated operating social media accounts for his job, but times are changing. “Social media is the most interesting and challenging part of my day,” […]

Texas State students learn about branding

By Amanda Forbes Publisher Bruce Bendinger spoke to Texas State students Tuesday about how to create a personal brand to network and land a career. Bendinger’s presentation for the university’s Mass Comm Week explored how to brand oneself in an evolving environment. As the mass communication field progressed from print to broadcast and eventually to the internet, people working in […]