Schedule
2025 Schedule
9:00 a.m.
Recent Electronic Media Graduate Talk About Their Experience Working as MMJ Reporters
Recent Electronic Media graduates talk about their experience working as reporters in their first newsroom jobs. All are alumni who graduated within the last year (in some cases, just a few months ago) and are actively working as reporters and photographers.
Location: Online
Zoom Link: https://txstate.zoom.us/j/83979679500
Program: Electronic Media
Speaker: Paxton Graf, Jordan Salas, Ashley Waters
Moderator: Kelly Kaufhold
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11 a.m. (Postponed- Speaker will be coming later in the semester)
Storytelling, Strategy, and Success: A Conversation with Lisa Pinto
Location: OM 320
Program: Public Relations
Speaker: Lisa Pinto Guidry (Jennifer Scharlach will be in class instead of the speaker)
Moderator: Jennifer Scharlach
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12:30 p.m.
Careers in Podcasting and Audio Journalism
Texas State alums Reynaldo Leaños, Jr. and Jordan Gass-Pooré are both professional audio journalists and podcast producers. Rey is a producer for the public media program Latino USA, which is syndicated on National Public Radio affiliates across the country. Jordan is a reporter for WNYC, New York City’s NPR affiliate. She is also an award-winning podcast producer for the program Hazard New Jersey, distributed through New Jersey Public Media. This panel will be moderated by Jill Ament, an award-winning audio producer and reporter for the Texas Standard at KUT 90.5, the NPR affiliate in Austin. Jill is currently a lecturer of practice at Texas State University.
Location: OM 106B and Online
Zoom Link: https://txstate.zoom.us/j/7379289433?pwd=MFVEU2VqckM1TCtKdFkyMnZuVDZWUT09
Program: Journalism
Speaker: Reynaldo Leaños Jr.
Moderator: Jill Ament
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12:30 p.m.
No Office? No Problem: Building a Remote Career
Interested in working remotely? Tristan Cline and Kaylee Baker from We Rate Dogs will share their experiences of working close to home – and halfway around the globe.
Location: Online
RSVP by Email: blasingame@txstate.edu
Program: Digital Media Innovation
Speaker: Tristan Cline, Kaylee Baker
Moderator: Dale Blasingame
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2 p.m.
Turning Visuals Into Award-Winning Stories
Damien Bartonek, an SJMC alum and award-winning TV sports anchor and reporter, will join us to discuss best practices for turning video into award-winning storytelling. In addition, Damien will give insight on working as a content creator using his background as a blogger and game analyst for SB Nation and Fansided.
Location: Online
Zoom Link:https://txstate.zoom.us/j/82960943398
Program: Electronic Media
Speakers: Damien Bartonek
Moderator: Dan Seed
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2 p.m.
Take Care: The Simple Shift That Transforms Culture
Communication is the foundation of organizational health. Take care of your communication, and it will take care of your people, your business, and your bottom line. In this talk, Pam shares her three-part framework and discusses the simple yet profound shift communication leaders can make to foster connection and transform culture.
Location: OM 234
Program: Public Relations
Speakers: Pam Nemec
Moderator: Mabel Mba
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3:30 p.m.
Try Mass Comm Week: Four Jobs in Digital Media
This panel and podcast recording will focus on how SJMC classes helped direct four grads along the path to their job and helped shape their early careers. Panelists will share what they wished they knew looking back on their college careers, how their industries are changing and advice to students looking to build opportunities for themselves.
Location: Alkek 250
Program: Mass Communications
Speakers: Hailey Aaron, Jonathan Campbell, Allison Ralston, Ezekial Ramirez
Moderator: Giselle Kowalski and Dale Blasingame
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6 p.m.
Social Media and AI for Careers in Tech
Steffanie Agnew is a graduate of both SJMC’s undergraduate and graduate programs. She is Senior Social Media Strategist for semiconductor company AMD in Austin. Steffanie will discuss careers that integrate technology and communication and talk about her projects that address the intersection of social media and artificial intelligence. This session is open to SJMC graduate students.
Location: OM 106B
Program: Graduate
Speakers: Steffanie Agnew
Moderator: Cindy Royal
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6:30 p.m.
Behind the Screens: Building a Successful Career in Social
Meet the pros who turned being chronically online into thriving careers! They’ve managed social for major brands while laying the groundwork for long-term growth. Now, they’re sharing their journeys, hot tips, what they’ve learned and the moves you can make now to break into the field.
Location: Online
Zoom Link: TBD
Program: Public Relations
Speakers: Trenna Hopson, April Johnson, Brandon Nadius
Moderator: Christina Roach
11 a.m. (Canceled)
Audience Journalists ARE Journalists
JJ Velasquez is the managing editor for audience at the San Antonio Express-News. He works with his own team and other newsroom staffers to maximize the readership of content and audience engagement online. He’ll be sharing tips for success.
Location: Online
RSVP by Email: tbertling@txstate.edu
Program: Journalism
Speaker: JJ Velasquez
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11 a.m.
The Next Jump: Strategy Behind a Big Move
Joseph Pomar, an SJMC alum, shares his story and advice on climbing the career ladder and not being afraid to make a big move with your career.
Location: Online
RSVP by Email: blasingame@txstate.edu
Program: Digital Media Innovation
Speaker: Joseph Pomar
Moderator: Dale Blasingame
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11 a.m.
Finding Your Place in PR
Public relations is not one-size-fits-all. In this guest session, you’ll hear from a PR professional whose career has spanned corporate, nonprofit, and government communications. Learn how PR changes across sectors, what skills carry over, and how to start finding your place in the profession.
Location: Avery 406 (Round Rock Campus)
Program: Public Relations
Speaker: Shelley Parks
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11 a.m.
AI Audience Research and Search Visibility at TXST
Through the lens of Texas State University marketing, learn how to build and use a custom GPT for audience research, then turn those insights into segmentation, messaging, and channel plans that work in classes, labs, and real campaigns. We will also explain how AI engines assemble answers, what signals drive visibility, and the steps to help TXST programs, faculty pages, and student work surface in AI search. We will cover quality guardrails, sourcing, and simple measurement so outputs are accurate, and impact is trackable. You will leave with a starter blueprint, a mini brief template, and an AI visibility checklist that advances Texas State’s goal: “Until the Whole World Knows Our Name.”
Location: OM 320
Program: Advertising
Speaker: Michael Brito, Nick Nelson, Olivia Tompkins
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12:30 p.m.
Multicultural Advertising
Connecting with the multicultural audience isn’t about translating the resources; it’s about understanding the strategic insights while respecting the cultural cues that transform the message to be more authentic. At Chamoy Creative, we don’t simply translate, we “transcreate” our campaigns, often implementing a “multicultural-first” approach when developing our campaign concepts and messaging. Chamoy Creative was built upon the idea of helping brands connect to and build relationships with the multicultural consumer. As Hispanics living in the U.S., and after years of working alongside global brands, our four co-founders saw a disconnect between how brands were speaking to the multicultural audience–particularly the Hispanic audience.
Location: OM 234
Program: Advertising
Speaker: Alejandro Perez-Segnini
Moderator: Gene Brenek
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2 p.m. (Canceled)
Audience Journalists ARE Journalists
JJ Velasquez is the managing editor for audience at the San Antonio Express-News. He works with his own team and other newsroom staffers to maximize the readership of content and audience engagement online. He’ll be sharing tips for success.
Location: OM 201
Program: Journalism
Speaker: JJ Velasquez
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2 p.m.
Bridging the Gen Z Divide: Insights from the Edelman Gen Z Lab
They don’t vote the same, they don’t trust the same, they don’t buy the same. Gen Z is splitting, but one thing still unites them: they expect more from brands. Where are the divides happening and where do brands go from here? Panelists from the Edelman Gen Z Lab and Edelman Austin will share their insights: Elizabeth Birdsong, Strategy Director; Olivia Tompkins, Senior Account Executive; and Nick Nelson, Head of Edelman Austin.
Location: OM 320
Program: Public Relations
Speaker: Elizabeth Birdsong, Olivia Tompkins, Nick Nelson
Moderator: Debra Price
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3:30 p.m.
Steve Riach – Award-Winning Documentarian, Filmmaker, and Author
STEVE RIACH is an award-winning filmmaker, best-selling author, speaker, and subject matter expert in cultural issues. He is also the founder of a national nonprofit that is impacting the lives of underserved youth. The lead producer and co-writer of the soon-to-be-released dramatic feature film, ONE HEART, Steve is a writer/director/producer, whose documentary films and television programs have been distributed through ESPN, FOX Sports, NBC, and a variety of broadcast, digital platforms, and cable television outlets. He will discuss the process of creating visual stories as well as interviewing techniques, storytelling, writing, and editing.
Location: OM 212 and Online
Zoom Link: https://txstate.zoom.us/meetings/86031652658/invitations?signature=PsM_wCdseGC1gWt6OZPI5XDdSuGth3zWqB_kjYX1obk
Program: Electronic Media
Speaker: Steve Riach
Moderator: Bruce Levinson
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3:30 p.m.
Telling Stories With Data
Location: OM 201
Program: Journalism
Speaker: Christopher Adams
Moderator: Amber Hinsley
9 a.m.
Session Title: How Strategic Is Your Communication?
Charlcee Cervantez is a Senior Communications Specialist at New Braunfels Utilities. In this position, she is responsible for developing strategic communication plans, managing content across various platforms, and ensuring consistent messaging. She also handles media relations and press releases. Additionally, Charlcee helps develop crisis communication plans for high-pressure situations and supports crisis communication efforts. Charlcee has a diverse background in higher education and tourism, with a strong focus on public relations, digital media, and storytelling. She holds a B.S. in Public Relations and an M.A. in Digital Media Communication from Texas State University.
Topic Covered: Charlcee Cervantez will be discussing the importance of strategic communication and digital content management. Additionally, Cervantez will offer some career advice.
Location: OM 232
Program: Public Relations
Speaker: Charlcee Cervantez
Moderator: Prisca Ngondo
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9 a.m.
TXST Alum Rob Cartwright, News Director of 7 News Boston, Shares What He’s Looking for in New Hires
Longtime television news director and Texas State alum Rob Cartwright, news director of CBS Boston, will join via Zoom to talk with the TV News class. He’ll discuss the current state of TV News and share advice about what news directors are looking for when they hire.
Location: Live Oak 105 and Online
Zoom Link: https://txstate.zoom.us/j/81670638273
Program: Electronic Media
Speaker: Rob Cartwright
Moderator: Kelly Kaufhold
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9 a.m.
She Plans
Join three accomplished event planners — Stephanie Aguilar, Maria Slaughter, and Lauren Troccoli — for an inside look at the fast-paced world of event planning. In this 50-minute panel, moderated by Jennifer Scharlach, industry pros will share how they built their careers, what a day in the field looks like, and the skills and tools that lead to success.
Panelists will discuss their best and most challenging event experiences, emerging trends shaping the future of events, and practical tips for launching your own career. Students will leave with real-world advice, internship tips, and strategies to stand out in the competitive event planning industry.
Location: OM 320
Program: Public Relations
Speaker: Stephanie Aguilar, Maria Slaughter, Lauren Troccoli
Moderator: Jennifer Scharlach
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9:30 a.m. – 3:30 p.m.
D.D. Hachar Visiting Hispanic Media Professional Program
The D.D. Hachar Visiting Hispanic Media Professionals Program brings Laredo students to Texas State during Mass Communication Week to tour media facilities, attend presentations, and engage with industry professionals. Since 2004, the program has introduced many first-generation, college-bound students to campus life.
See the dedicated D.D. Hachar page for the full schedule
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10 a.m.
Session Title: How Strategic Is Your Communication?
Charlcee Cervantez is a Senior Communications Specialist at New Braunfels Utilities. In this position, she is responsible for developing strategic communication plans, managing content across various platforms, and ensuring consistent messaging. She also handles media relations and press releases. Additionally, Charlcee helps develop crisis communication plans for high-pressure situations and supports crisis communication efforts. Charlcee has a diverse background in higher education and tourism, with a strong focus on public relations, digital media, and storytelling. She holds a B.S. in Public Relations and an M.A. in Digital Media Communication from Texas State University.
Topic Covered: Charlcee Cervantez will be discussing the importance of strategic communication and digital content management. Additionally, Cervantez will offer some career advice.
Location: OM 234
Program: Public Relations
Speaker: Charlcee Cervantez
Moderator: Prisca Ngondo
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11 a.m.
Research First, Pitch Later
SJMC alum, Sam Lauron is a freelance content writer who supports B2B and SaaS marketing teams and small businesses with their editorial and content marketing strategies. Her work has appeared in industry-leading blogs, including HubSpot and Hootsuite, and she also has local bylines with CultureMap Austin, Tribeza, and Eastside Magazine.
Topic covered: Samantha Lauron will discuss the importance of conducting research before pitching ideas.
Location: OM 234
Program: Public Relations
Speaker: Samantha Lauron
Moderator: Prisca Ngondo
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11 a.m. – 2 p.m.
SJMC Organizations, Career Services, Podium Education, and Education Abroad/Study in America Programs Event
Explore the many opportunities available through the School of Journalism and Mass Communication.
Location: First Floor of Old Main (Hallway)
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12:30 p.m.
Using research to develop Strategic Communication Campaign
Location: OM 234
Program: Public Relations
Speaker: Ray Longoria
Moderator: Nandini Bhalla
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12:30 p.m.
Session Title: A Magazine Editor Talks about Writing Her First Novel
Erin Quinn-Kong, a published author and managing editor at Texas Highways, will talk about her experiences working as a longtime magazine editor and writing her debut novel, Hate Follow.
Location: Avery 204 (Round Rock Campus)
RSVP by Email: bgaultney@txstate.edu
Program: Mass Communication
Speaker: Erin Quinn-Kong
Moderator: Bruce Gaultney
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12:30 p.m.
Recent Grads Working in Digital Media
Three recent SJMC grads discuss their job searches, careers and share advice on working in digital media.
Location: Online
RSVP by Email: blasingame@txstate.edu
Program: Digital Media Innovation
Speaker: Shelby Seelhamer, Briana Hacksisombath, AnaBelle Elliott
Moderator: Dale Blasingame
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12:30 p.m.
The Legacy of Tomorrow: The Campaign to Celebrate TXST’s 125th Anniversary
2024 marked the 125th anniversary of Texas State University, providing a unique opportunity for the community to come together to celebrate the university, its achievements, and its ongoing impact on the state and community. The Division of Marketing & Communications was charged with developing the anniversary campaign and guiding its implementation across messaging and programming. This expert panel will discuss The Legacy of Tomorrow campaign and how it highlighted the university’s past, present, and future commitment to building a better tomorrow by empowering students through education. Panelists from the TXST Division of Marketing & Communications include Elias Martinez, Associate Vice President of University Marketing; Elissa Fontenot, Executive Director, Digital & Content Marketing; and Callie Lewis, Assistant Director of Projects.
Location: OM 320
Program: Public Relations
Speaker: Elissa Fontenot
Moderator: Debra Price
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1 p.m.
How Visual Storytelling Shaped My Career?
Award-winning documentary filmmaker Wijdane Balbiyar will talk about her current work with CNN and her experience with the New York Film Academy, AJ+ media and elsewhere. She is a digital media producer for the U.S. Agency for Global Media and creates films aimed at improving the world. She recently won Best Short Documentary at the Vancouver International Film Festival and was named Best Director in the New York International Film Awards.
Location: Live Oak 105
Zoom Link: https://txstate.zoom.us/j/85764372313?pwd=cqFaPQy9YQ06IU9LTh7Z5nIQfvOm6i.1
Program: Electronic Media
Speaker: Wijdane Balbiyar
Moderator: Heidi Makady
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2 p.m.
Living the Agency Life: Bobcats Working at PR and Marketing Firms Share Career Tips and Highlights
Want to know what it is like to work at an agency? Recent PR grads will share their stories and give tips about landing a job at public relations, marketing and advertising firms. Panelists include Lydia Crow at INK, Kelsie Davis at Bakery Agency, Raegan Haggard at Giant Noise, and Carson Jones at ECPR.
Location: OM 201
Program: Public Relations
Speaker: Lydia Crow, Kelsie Davis, Raegan Haggard, Carson Jones
Moderator: Debra Price
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2 p.m.
The Changing World of TV News
Join David Bradley and Jakob Rodriguez for a discussion on current trends in the television news business, including the skills needed to make a career in television journalism. David is the evening anchor at KVII in Amarillo. During his nearly 40 years in television he has worked as a sports anchor and reporter, news anchor and news director. Jakob is a primetime producer and digital journalist at KENS in San Antonio and is a graduate of Texas State. Jakob also co-hosts the podcast, “Squarin’ Around,” the first video podcast dedicated to Texas State athletics.
Location: Hines 204 (Hybrid Session)
Program: Electronic Media
Speaker: David Bradley
Moderator: Dan Seed
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2 p.m.
Emmy-winning documentary filmmaker Justin Sprague, a Texas State graduate, shares his work
Justin Sprague, Texas State class of 2016, visits to share some of his Emmy award-winning documentary work and talk about the path from college to being an independent filmmaker
Location: Live Oak 105
Program: Electronic Media
Speaker: Justin Sprague
Moderator: Kelly Kaufhold
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2 p.m.
New Sports Media Minor
The School of Journalism and Mass Communication (SJMC) is about to launch a Minor in Sports Media, available in Spring of 2026. This panel will feature Associate Director of SJMC Prof. Harry Bowers, Dr. Michael Devlin, Professor of Advertising, and Dr. Mark Mederson, Assistant Professor of Electronic Media. Devlin will teach sports branding in the new minor; Mederson will teach sports media production. How many credit hours will this take? Who is eligible for it? What will I learn? Come get all your questions answered on Wednesday at 2.
Location: Centennial Teaching Theater, Room 102
Speakers: Harry Bowers, Michael Devlin, Mark Mederson
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3:30 p.m.
A Conversation with Texas Tribune Senior Managing Editor, Ayan Mittra
Ayan Mittra has spent the past several years as the managing editor of the Texas Tribune. Mittra has helped steer the Trib’s relentless coverage of the Texas legislature and politics, despite an, at times, tumultuous media landscape. Mittra is also spearheading the Tribune’s local newsroom network, which recently opened newsrooms in Waco and Austin.
Location: Online
Zoom Link: https://txstate.zoom.us/j/7379289433?pwd=MFVEU2VqckM1TCtKdFkyMnZuVDZWUT09
RSVP by Email: ja1416@txstate.edu
Program: Journalism
Speaker: Ayan Mittra
Moderator: Jill Ament
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3:30 p.m.
Careers in Digital Media
All students are welcome! Join us for a dynamic panel featuring SJMC alumni from diverse industries including journalism, social media and . Hear their unique journeys into digital media and how they navigate the evolving landscape across different sectors. Learn about the impact of digital platforms on their work, content creation strategies, and the future of digital media.
Location: Alkek Teaching Theater
Program: Digital Media Innovation
Speaker: Jakob Rodriguez, Grant Langford, Lea Mercado
Moderator: Jon Zmikly
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4 p.m. – 6 p.m.
PR Community Mixer
Join students, faculty, alumni and our PR orgs to connect with the public relations community at Texas State University. The event will offer the opportunity to engage with others in your major and provide information on how to get involved with our TXST PRSSA Chapter, Bobcat Promotions, the Bateman Student Competition Team, Study in America trips to New York City and Seattle, and professional organizations in our region. Don’t miss this chance to connect!
Location: Lampasas 407 (Honors Coffee Forum)
Program: Public Relations
Speaker: Debra Price
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6 p.m.
Graduates of the Texas State Master’s Program Share Their Stories About Entering Ph.D. Programs
From M.S. to Ph.D. Graduates of the Texas State Master’s program Alexander Tawiah (Ph.D. student, University of Iowa), Marina Petric (Ph.D. candidate, Texas Tech University) and Dr. Cody Coker (Assistant Professor, Boise State University) will join us via Zoom to talk about researching, applying to, and surviving a doctoral program.
Location: OM 106C and Online
Zoom Link: https://txstate.zoom.us/j/88571273367
Program: Electronic Media
Speaker: Alexander Tawiah, Marina Petric, Cody Coker
Moderator: Kelly Kaufhold
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6:30 p.m.
Building a Career with Impact: Lessons from CPJ and Report for America
How can student journalists make an impact – locally and globally? Charlie Spicer, Data and Visualizations Editor at the Committee to Protect Journalists, will share his journey from reporting on climate change in Kansas with Report for America to defending press freedom worldwide. The Committee to Protect Journalists is an international nonprofit that promotes press freedom and protects the rights of journalists. Most of the session will be Q&A, so take advantage of the opportunity to ask your questions directly.
Location: OM 238 and Online
Zoom Link: https://txstate.zoom.us/j/87886576026?pwd=e1bKDPVe5Sw7BetBqgfpqNZJetamuy.1
RSVP by Email: fdj14@txstate.edu
Program: Journalism
Speaker: Charlie Spicer
Moderator: Liza Kalinina
8 a.m.
How to Find Your Superpower…
Discover what makes you awesome! In this session, we’ll explore your strengths, values, and everyday habits to help you boost your identity capital and start building the life you want. Walk away with practical tools—and a clearer sense of your unique superpower.
Location: Centennial 157
Program: Mass Communications
Speaker: Judy Oskam
Moderator: Laurie Fluker
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9:30 a.m.
NIL at TXST: The new world of “amateur” athletics
Name, Image and Likeness has positive aspects for today’s student athletes. It also has its potential perils. Kelsey Solis, Texas State’s associate athletic director for compliance, will delve into it all. NIL and the Transfer Portal is a work in progress and is all the buzz in the collegiate sports world.
Location: OM 234
Program: Mass Communications
Speaker: Kelsey Solis
Moderator: Chuck Kaufman
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11 a.m.
Toxic Productivity – Setting Healthy Habits Around Productivity
Author and therapist Israa Nasir will discuss the effects of toxic productivity on our mental and physical health – and ways we can reclaim or establish new productivity habits in a healthy way.
Location: Online
RSVP by Email: blasingame@txstate.edu
Program: Digital Media Innovation
Speaker: Israa Nasir
Moderator: Dale Blasingame
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12:30 p.m.
How to Find Your Superpower…
Discover what makes you awesome! In this session, we’ll explore your strengths, values, and everyday habits to help you boost your identity capital and start building the life you want. Walk away with practical tools—and a clearer sense of your unique superpower.
Location: Hines 204
Program: Mass Communications
Speaker: Judy Oskam
Moderator: Laurie Fluker
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12:30 – 1:50 p.m.
SJMC Education Abroad/Study in America Fair
Explore opportunities to study abroad or participate in Study in America programs. Representatives from each program will be available to share first-hand experiences, answer your questions, and provide resources to help you plan your journey.
Location: OM 320
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3:30 p.m.
How to Master the Pivot
Today’s professionals will likely experience five to seven career changes throughout their lives, and most of the changes bring all of us to a pivot point. Change is inevitable, and the power of reinvention is indisputable. Versatility, adaptability, and flexibility are keys to a long and thriving career.
This presentation will describe the multiple pivot points I’ve experienced throughout my 25+ year communications career and provide guidance on how to make these career pivots as successful and beneficial as possible.
Location: Centennial 157 and Online
Zoom Link: https://txstate.zoom.us/my/sagebaker?pwd=Y2kwNU12QTJvdk9jTjVvbVBwSUU5Zz09
Program: Advertising
Speaker: Katie Tobin
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7 p.m.
Fast, Fearless, and Factual: The Broadcast Writing Blueprint
Writing news for broadcast is different from writing news for print; it’s shorter, more immediate, a little more informal and punchier. Some things remain the same, however. Accuracy is essential. Good sources can make or break a story. We will hear from Danny Hermosillo, award-winning veteran broadcast journalist, who will talk about best practices in writing for broadcast and how to write for maximum impact. He also will talk about how he got his start in the business and will have a short Q&A after his talk to answer questions about writing for broadcast and working in television news.
Location: Online
RSVP by Email: drf94@txstate.edu
Program: Journalism
Speaker: Danny Hermosillo
Moderator: Diana Fuentes
11 a.m.
Recent Graduates Who Are Working in Central Texas as News Producers
One of the most in-demand jobs in TV news is producer (also called “show producer” or “line producer”). The producer is responsible for a daily newscast, and makes decisions about the lead story, other stories, what to tease, what format stories take and how much time each story gets in a half-hour or hour-long newscast. You’ll meet two recent graduates who are working right here in Central Texas as news producers.