Texas State alumna shares digital strategy techniques
[View the story “Texas State alumna shares digital strategy techniques” on Storify]
Lovemarks: Brand development for a long-term relationship
By Kirsten Peek Mily Hernandez spoke about advertising in new media at 2p.m. on Thursday in Old Main for Mass Comm Week. Mass Comm presentation by Mily Hernandez. Photo credit: Kirsten Peek The audience was composed of high school students from Laredo and Texas State students majoring in mass communications. “I thought it would be interesting to see how advertising […]
H-E-B advertising team discusses creative process for Mass Communication Week
By Chelsea Seifert Texas State University student Maureen O’Donoghue and her team of creative designers and copywriters discussed the full circle in the design process involving marketing, advertising and digital media to students Thursday for Mass Communication Week. O’Donoghue, director of creative services for H-E-B Advertising, is originally from Scotland and has spent almost 13 years in this position. O’Donoghue […]
Advertising alums offer tips and advice
Photo Credit: Landan Kuhlmann By: Landan Kuhlmann Texas State alumni John Livingston, Kala Brock, Colbea Smith, Rhea Friesen and Nick Bastress spoke to students Thursday as a part of Mass Communication Week, discussing their career paths and tips to help future graduates. The first topic of discussion was whether or not these alumni knew what they wanted to do when […]
Hip Hop Congress Promotes College Opportunities to High School Students
By Logan Barrett The Hip Hop Congress at Texas State spoke with students from Laredo’s LBJ High School during a presentation mixed with both education and entertainment, explaining the opportunities college provides. Jesse Silva, staff advisor to HHC, said that the goal of the organization is to educate and entertain, what he called “edutainment.” The effort is to show that […]
Texas State alumnus Jason Buch describes his upbringing as a journalist
By Nick McCown San Antonio Express – News reporter and Texas State alum, Jason Buch, spoke to students Thursday as part of Mass Communication Week, discussing his journey from undergrad to hard news reporter. After graduating from Texas State in 2007, Buch worked for two years as a reporter for the Laredo Morning Times, covering border affairs and court proceedings […]
Free tools for up-and-coming data stars
By Taylor Richardson What is data journalism, and why does it matter? Denise Malan, Director of Data Services for INN/ IRE, offers tips, insight, and free tools for up-and-coming data journalists. Taylor Richardson is an Advertising major at Texas State University, San Marcos. Contact: ter25@txstate.edu.
Growing Opportunities in Sports Journalism
Fear not sports reporting students! There is a job market out there for you. That was the message expressed by the panelists at The Hurry-Up Offense sports writers discussion at Texas State Mass Comm Week. Discussing the current state of the sports media industry, veteran sports journalists Jeff Howe, Tim Griffin, Kirk Bohls, and David Chancellor participated in a panel […]
Local media describes the ever-changing world of sports news at Mass Comm Week
By: Ishmael Johnson Texas State senior lecturer Larry Carlson introduces the panel of speakers. For Texas State Mass Comm Week, a sports media panel consisting of Kirk Bohls, David Chancellor, Tim Griffin and Jeff Howe spoke Thursday in Old Main 234. Headlined by award-winningAustin-American Statesman columnist, Kirk Bohls, the panel discussed the ever-changing world of sports news coverage in every […]