“CREATIVITY” in the Real Advertising World

Heidi Kucera Frustration with clients, rejection and creative limitations are part of the reality that comprise a career in advertising. Sara Helmy, CEO of the advertising and marketing firm Tribu, spoke on Thursday at Texas State University’s annual Mass Comm Week. Helmy, an alumna of Texas State University,  was accompanied by her co-worker John Speer, who works as the creative […]