Texas State strutted, flashed and flaunted its way through the first Mass Comm week fashion show inside the LBJ student center. The joint effort with PRSSA, dubbed “Dress for Success” showcased what to wear when trying to capture the eyes of potential employers.
The event was as informative as it was fun. In classic runway style a DJ was on hand doling out energetic techno beats to accompany guest Emcees Amanda Dugen and Jonathan Valdez, of KTSW’s morning show Orange Juice and Biscuits. Their witty interpretation of the outfits made for an entertaining combination of professionalism and sensationalism.
Fifteen Texas State students graced the runways wearing hand selected fashions from local San Marcos stores and boutiques, including; Struts, Calvin Klein, Dressbarn and Calli’s. It was Elizabeth Janecka, chair on the event planning committee, who took charge of selecting the outfits and vendors of the nights apparel.
“It was a challenge to a point to get the stores on board,” said Janecka. “But most were pretty willing to donate stuff for the show.”
The event itself was originally brought to PRSSA by Mass Comm week director Dara Quaakenbush. Janecka could not have been more excited.
“We wanted to do something a little more fun,” said Janecka. “We also wanted to make it something PR majors could work on to prepare for event planning.”
When the lights went down and the trance music cued up, nobody was questioning whether or not they were having fun. Some models played coy with the crowd. Aaron Desimone showed his professional confidence with his blazer thrown over his shoulder when he handed a business card to an attractive young female in the second row. Sean Myers showed how versatile his Fossil messenger bag was when he pulled a red rose out for one lucky lady. Just behind him Lauren Syrinek dazzled with her ruffled maroon blouse that looked professional enough for an interview, but chic enough for cocktails downtown.
Coordinator and fashion merchandise Professor Pauline Sullivan concluded the event thanking all the contributors and lending a precious piece of advice we can all live by.
“You are what you wear,” Sullivan said. “It’s fun, it’s fashionable, it’s your first impression.”
Photos and words by Sam Ladach-Bark