Mass Comm Week Schedule

Below is a list of speakers for Mass Comm Week Oct. 20-23 (updated 10/9/08)

Monday, Oct. 20
10:00 a.m. to 3:00 p.m.
Mass Comm Career Fair; LBJ Ballroom

10:30 a.m.
What form of communication is best? From e-mail to snail mail – Heloise; Texas State-Round Rock

3:30 p.m.
Sports and media relations – Avery Holton, Round Rock Express; Texas State-Round Rock, Rm. 455

6:30 p.m.
Confessions of disco maniac: The write moves – Michael Quintanilla, fashion writer, San Antonio Express-News (co-sponsored by The Society of Professional Journalists); OM 320

Tuesday, Oct. 21
9:30 a.m.
The changing world of broadcast news – Ron Oliveira, KEYE; OM 234
Brains over brawn: Using non-traditional strategies and getting the most from clients’ communications budgets– Eric Webber, Webber MJ; OM 320

11:00 a.m.
Twittering the news: Covering hurricanes in 140 characters – Robert Quigley and Tony Plohetski, Austin American Statesman; OM 320:
Photojournalism – Eric Gay, Associated Press; OM 201
Rock that internship & job – Johanna Campbell, intern; Maira Garcia, MTV intern; Andrea Michnik, George Washington University, Semester in Washington internship program; OM 234

12:30 p.m.
Being an embedded journalist – Sig Christenson, San Antonio Express News; OM 232
The principles of leadership momentum: From the voting booth to the storefront – Richard Phillips, Phillips & Co.; OM 234

2:00 p.m.
John Kelso, Austin American-Statesman columnist; OM 320
Radio News – Erika Aguilar, KUT; Robert Wood, TSN; OM 234
CANCELED – Storytelling – John Burnett, NPR; OM 320 (Burnett was sent on assignment. Session canceled)
CANCELED – Targeting multicultural audiences in elections – James Aldrete, Message, Audience & Presentation and Frank Guerra, Guerra DeBerry Coody; Prof. Federico Subervi, moderator. OM 320

3:30 p.m.
Graduate research panel; OM 201
From college radio to real world radio — D-Train, Hot 93.3; OM 320

6:30 p.m.
Scott McClellan, former White House Press Secretary and author of the book, What Happened: Inside the Bush White House and Washington’s Culture of Deception. LBJ 4-16.1

Wednesday, Oct. 22
8:00 a.m.
Crisis communication – Pamela Baggett-Wallis, Persuasion Communication; LBJ 4-16.1

9:30 a.m.
Public affairs: PR for the public good — Elizabeth Christian, Elizabeth Christian PR and Randall Dillard, Texas Secretary of State; OM 234
Online video: Where it is and where it is heading – Burnie Burns, Rooster Teeth Productions; OM 232
The one-stop shop: Is it the agency of the future? — Valerie Hausladen, Enfatico; OM 320
Pitching 101: Learn from PR pros – PRSA, Austin Chapter; OM 238

11:00 a.m.
Web 2.0 in the real world – Sheila Scarborough, Every Dot Connects; Kim Haynes, Bulldog Solutions and Omar Galaga, Austin American Statesman; OM 320
Promotions Role in the Marketing Mix — Dawn Duplantier Robinette, DDR Communications; OM 232
Politics & the Paper Trail — W. Gardner Selby, Austin American-Statesman; OM 201
Pitching 101: Learn from PR pros – PRSA, Austin Chapter; OM 238

12:30 p.m.
Energy PR – Will Holford, Bluebonnet Electric Cooperative; Ed Clark, Austin Energy and Colin Rowan, I&O Communications; ASBS 315:
Using experiential advertising and PR to target Hispanic consumers — Liz Arreaga, Mercury Mambo; OM 234
Video production: Foreign affairs, politics & the NBA– Craig Cuny, Lone Star Directions; OM 232
Pitching 101: Learn from PR pros – PRSA, Austin Chapter; OM 238

2:00 p.m.
Non-profit PR: Using social media to spread the message – Kerri Qunell, Capital Area Food Bank; OM 320
Covering a presidential family: Lady Bird and the Johnson family — Rachel Elsberry, News 8 Austin; OM 234
Music and entertainment journalism – Richard Skanse, Texas Music Magazine and Stewart Ramser, Ramser Media; OM 232
Public relations & health — Debbie Field, Texas A&M Health Science Center; Texas State-Round Rock

3:30 p.m.
Covering politics: Traditional vs. new media – Paul Burka & Eileen Smith, Texas Monthly; Alkek 250
Sports PR – Erin Griffin, Cohn & Wolfe and Rick Poulter, Texas State; OM 320

7:00 p.m.
Dress for Success fashion show (sponsored by PRSSA); LBJSC

Thursday, Oct. 23
8:00 a.m.
10 things to know about working in PR– Anne Tiedt, Anne L. Tiedt Communications; CENT 157

9:30 a.m.
Using new media in political campaigns — Mike Chapman, Every Dot Connects; OM 320
Covering politics, Texas style — Dave McNeely and R.G. Ratcliffe; OM 232

11:00 a.m.
Communications in the Web 2.0 world — Michael Pranikoff, PR Newswire; OM 320
Spanish language media coverage of politics – Lydia Camarillo, Southwest Voter Education Project; Liz Lopez, columnist, El Mundo Austin; Maria Flores, UT-Austin; Prof. Federico Subervi, moderator; OM 234
The Land of New Biz in the Agency World: Stories from the Edge – Glenda Goehrs, formerly of GSD&M; OM 232
Photography ethics and law — Alicia Wagner Calzada, President Emeritus of the NPPA; OM 201

12:30 p.m.
Investigative reporting – John MacCormack, San Antonio Express-News; OM 232
Political attack ads: From LBJ to the present – Dean Rindy, Rindy Miller Media; OM 234

2:00 p.m.
Ad/PR Alumni Panel: What I didn’t learn in school; OM 320
Mike Vela, The Children’s Shelter
Emily Shaw, I&O Communication
Patrick Quinn, Reagan National Advertising and Qmunications Management
Katie Mullins Cook, Austin Convention & Visitors Bureau

Journalism Alumni & Pros Panel: What I didn’t learn in school; OM 234
Erica Hernandez, KGNS-TV producer/reporter
Joe Ruiz, KSAT-TV San Antonio, online editor
Alicia Lacy, Killeen Daily Herald reporter
Jennifer McInnis, 210SA, copy editor

6:30 p.m.
Multimedia Elements in Feature Writing –Terry Bertling, San Antonio Express-News; Helen Anders, Austin American-Statesman and Kevin Robbins, Austin American-Statesman; OM 102C

7:00 p.m.
SPJ movie night – Shattered Glass, OM 234

Note: Schedule is subject to change.

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