Preview: Communications in the Web 2.0 World — Michael Pranikoff, PR Newswire


Most people in the field of communications are aware of Web 2.0, and how social media is transforming. Director of Emerging Media at PR Newswire, Michael Pranikoff, will discuss the Web’s involvement with communications and social networking. He said he hopes to discuss social media tools and tactics that many are using including free programs available on the Web. He will explore new media topics on Thurs. October 23 at 11:00 a.m. in Old Main room 320.

“My session isn’t so much about a lecture ,” said Pranikoff. “It is about having a conversation, which is one of the goals of this online world.”

Pranikoff is in charge of educating the PR Newswire personnel about the role of new media in public relations.He became a part of PR Newswire in 1998. Pranikoff got started in the technology industry in the Washington, D.C. area working hands on with AOL, XM Satellite Radio and the Consumer Electronics Association. He was named the National Technology Markets Specialist is 2003, which led to being named PR Newswire’s first Director of Emerging Media.

Pranikoff has traveled the country speaking at events about social media and online information sharing while contributing to various blogs, micro-blogs, podcasts, videos and newsletters. Before his current position at PR Newswire, he was a part of MacNeil/Lehrer Productions which produces the NewsHour with Jim Lehrer. Pranikoff graduated from Syracuse University, earning a degree in Speech Communications. He keeps a blog that links articles, blogs and sites that relate to technology and public relations at www.delicious.com/michaelpranikoff.

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