Preview: Liz Arreaga, Mercury Mambo: "Using experiential advertising and PR to target Hispanic consumers."

Liz Arreaga of Mercury Mambo will speak at Mass Comm Week at 12:30 p.m. on Wednesday, Oct. 22. The title of her session is, “Using experiential advertising and PR to target Hispanic consumers.” Arreaga is a co-founder of Mercury Mambo.

Liz Arreaga co-founded Mercury Mambo in July 2001 after working as a Coca-Cola USA Hispanic marketing executive. Arreaga earned her B.A. from St. Mary’s University and an M.B.A from Pepperdine University. Arreaga’s philosophy is, “Always think like marketers, push hard like a sales force, and enjoy life like there’s no tomorrow.”

Mercury Mambo is a Hispanic experiential marketing, sales promotion, and brand agency. It specializes in strategic planning, sales promotion, event marketing, channel marketing, retail merchandising, experiential marketing, alliance marketing, and field activation. Mercury Mambo realizes that advertising and promotion isn’t something that should be done the same way to different ethnic groups. It creates campaigns to target the Hispanic market. Some of Mercury Mambo’s clients include: America Online, 7up, Dr Pepper, Budweiser, Bud Light, Crown Royal and more.

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