Baggett is currently CEO of her own company Persuasion Communication, LLC, a PR agency that specializes in crisis management and issue advocacy. According to her website, her goal is to help clients “fill a deep reservoir of good will upon which to rely when the inevitable crisis occurs.”
Baggett helps teach clients how to correctly handle media and communication during crisis. Her training includes help with public relations, media relations, message training, and crisis management.
“Some clients are so entrenched in their martyrdom that trying to help them is beyond frustrating. Every suggestion is greeted with a “yabbut.” I watch their lips and I swear it’s a Charlie Brown teacher experience. All I hear from them is yabbut, yabbut, yabbut,” Baggett blogged Sept. 2.
Baggett will be giving her presentation on “Persuasion Communication – Crisis Communication” Oct. 22 at 8 a.m. in LBJ Student Center room 4-16.1.