October 21, 2011

Sonic branding helps further brand image


By: Melanie Yoes

Stephen Arnold, CEO of Stephen Arnold Music, the company responsible for much of the background music heard on TV today, spoke to Texas State students Thursday about the important role sonic branding plays in helping the listener identify a product or TV show.

jonzmikly
0

Leave a Reply

Welcome to MC Week!

The School of Journalism and Mass Communication is hosting its annual Mass Comm Week, Oct. 2-6, 2023. This year, we have some amazing events both in person and online! Don’t miss out on the chance to look to the future and hear professionals discuss issues, trends and careers in mass media. Visit our Schedule page to learn more about each event and panel.