Sonic branding helps further brand image - Mass Communication Week

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Sonic branding helps further brand image - Mass Communication Week

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October 21, 2011

Sonic branding helps further brand image

By: Melanie Yoes

Stephen Arnold, CEO of Stephen Arnold Music, the company responsible for much of the background music heard on TV today, spoke to Texas State students Thursday about the important role sonic branding plays in helping the listener identify a product or TV show.

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