Thursday Speaker Bios
LuAnn is an Austin-based independent PR strategist and business writer for professionals and CEOs including attorneys, physicians and IT consultants. In the past 10 years, LuAnn has helped build PR and thought leadership for executives at DMI (the “got milk? folks), IBM, PBS, and SmarterWill.com, and has most recently earned client mentions in The New York Times, Money Magazine, WGN, Chicago Tribune and more. She also ghostwrote the book Cut Your Tax in 2010 (And Preserve Your Legacy). Last month, LuAnn was featured by Mashable in the article “The Future of Public Relations and Social Media.” She recently had the opportunity to speak to Texas State’s PRSSA chapter on the topic of personal branding.
Jenna Oltersdorf, principal, Snackbox, has managed and executed programs for sole proprietorships up to major international corporations and her agency experience ranges from a small firm in St. Louis to working at the Chicago headquarters of the largest independently owned PR firm in the world. And, before the age of 30, she launched Snackbox with her husband and business partner, Eric Oltersdorf.
Lisa is a 10-year veteran of consumer tech and entertainment PR. At the global agency Porter Novelli, she has managed strategic public relations programs for corporate clients including PricewaterhouseCoopers and Hewlett Packard to launching the next big cutting edge Web 2.0 start-up. Prior to joining Porter Novelli, Lisa worked for entertainment public relations firm Rogers & Cowan in New York City representing music legends such as Mick Jagger and the Rolling Stones, Sir Elton John, and the Allman Brothers. Lisa’s passion lies in media relations, having secured national placements for her clients in highly visible media outlets such as CNN, New York Times, USA Today, and The Wall Street Journal.
Rachel Farris is the director of PR and new media for PetRelocation.com. She was hired as the second employee at PetRelocation.com in 2006 and while working in sales and customer service, she offered to start the company blog. As online communications became more important to the PetRelocation.com brand, Rachel transitioned into building the public relations and online marketing strategy. She has earned media for PetRelocation.com in publications including Forbes, the San Francisco Chronicle, Inc. and the Washington Post. She also covers politics and media for The Huffington Post and has written for Texas Monthly, The Texas Observer and Mobility magazines.
Michael Vivio is the publisher at the Austin American-Statesman. In this role he is responsible for all business and editorial operations of the Statesman and its affiliated publications, including Statesman.com, which has the highest local reach of any newspaper website in the U.S. Prior to his appointment in 2008 he was publisher of the Waco Tribune-Herald. He began his career as a newspaper carrier for the Dayton Daily News in 1978 and held advertising positions at the Marion Star (Ohio) and Suburban News Publications. He previously owned an independent marketing firm in Ohio.
Michael is married to Beth Vivio, a full-time community volunteer and has two sons, ages 6 and 10. He is a graduate of The Ohio State University and currently serves on the boards of the Salvation Army, Greater Austin Chamber of Commerce, United Way Capital Area, and Texas Daily Newspaper Association. He is past president of the Heart of Texas Better Business Bureau.
Sarah Vela, CEO HelpAttack! has been working in the social media space as a content strategy consultant, marketing specialist and podcaster for over a decade. Her clients have included small business and creatives seeking to find better ways to connect with their customers and audiences online. She frequently interviews start-ups and funding experts for startuplucky.com
David J. Neff, Cofounder Lights. Camera. Help. has over 10 years driving innovation and change in the Non Profit sector Nationwide. Which includes starting the American Cancer Society’s High Plains onlin
Ehren Foss, President Prelude Interactive has a decade of diverse technical experience with web programming, database administration, and many of the open source tools that help make the web an amazing place to work. He is the founder of Prelude Interactive, a web development firm. Before that h
Jake Frick, Account Executive at Lopez-Negrete, graduated from Texas State in May 2009 with a BA in Advertising. Mr. Frick competed in the National Student Advertising Competition for AAF as an undergrad at Tx State. This ultimately secured his position on the Account Management team at LNC for the Walmart Hispanic Account.
Bill Stotesbery is CEO and General Manager of KLRU-TV, Central Texas’ PBS station serving an 18- county area. Before joining KLRU, he had a 30 year career in public affairs and communications, mostly for technology companies in the Austin area. In 1983, he became the first local employee of the Microelectronics and Computer Technology Corporation (MCC), the nation’s first large scale industry joint research venture, where he was director of government and public affairs. Bill was also co-founder and partner of GTT Communications, one of Austin, Texas’ first high tech public relations firms, which was sold to Edelman Public Relations in 1998.
Bill received a Master’s degree from the LBJ School of Public Affairs at The University of Texas at Austin in 1977, and started his career as a public
Laura Villagran Johnson
Co-Founder/Creative Director at A
ustin Social Planner, Development Relations and E
Francisco Garcia III has a penchant for conversation. His background includes four years of web & radio broadcasting; more than three years experience in PR and marketing for various clients; organizing events of 100 guests or more; three years of web content development/management; and two years experience helping non-profits & small businesses with social media efforts. Currently, Francisco is the Media Specialist for the Texas Veterinary Medical Association (TVMA), a 501(c)3 nonprofit organization dedicated to advancing the veterinary profession in Texas. He manages the TVMA website, social media accounts and is a writer for the organization’s Texas Veterinarian magazine where he authors a column on how social media can help veterinary practices in Texas. In his spare time, he performs shows with Austin electronic music producer, Exstus.
Isadora Vail, a public safety and police reporter, has been with the Austin American-Statesman for four years. She has covered landmark cases such as the first man in the state prosecuted under Jessica’s law and the high-profile police shooting of Nathaniel Sanders II. Isadora graduated from Texas State in Dec. 2005 when she was named Print Journalism Student of the Year. While in college, she worked at the Star as a news reporter, was the president of the Society of Professional Journalists and was an intern at the San-Antonio Express News.
Jason Buch is a business reporter for the San Antonio Express-News covering automotive, manufacturing, telecom and technology. A 2007 graduate of Texas State University-San Marcos, Buch was editor of the University Star during the 2006-2007 school year. While attending Texas State, he worked for the Hays Free Press. Buch interned at the Fort Worth Star-Telegram and worked at the Laredo Morning Times from 2007 to 2009, spending most of his time covering crime. He joined the Express-News’ business desk in July 2009. In November, he will move to the metro desk where he’ll cover immigration and border affairs.