Video and Television Aesthetic Messages

Round Rock- Video and Television can create a power-killer content by using aesthetic to help deliver the concept of the message though the look, sound and feel that establishes what is trying to be said.

Brian Ligon, City of Round Rock media specialist, graduated from Baylor University with a Bachelor of Arts degree in radio, television and film in 1994. He developed a 17 year career in TV as a on-air promotions producer at KETK news, KOAT, FOX 7, KOCO and KVUE news. This job entitles to make you want to watch TV by delivering to the audience for the first quarter of the hour. While working in the branding management at KVUE, he also created the brand “Where Trust is Earned”.

Michael McBride, Round Rock instructor, teaches the course Visual literacy (MC 4309) on Tuesday nights. Ligon was chosen to present during mass comm week to the class because of his experience in TV/Video production and because he is the greatest multimedia specialist, said McBride.

Ligon now develops Round Rock’s audio visual content and manages the PEG channel. “My goal, my job is to make government video that doesn’t suck,” Ligon said. “This is truly the only way to describe what my mission is within the city.”

Kayleigh Salinas, education major and Round Rock resident, attends the Round Rock campus and learned through other friends about mass comm week. “I heard that Ligon would present how government messages are not boring and is the main reason I attended,” Salinas said.

Ligon has spend a career having to take a message and communicate better through visual and audio media to bypass Government TV stigma. Tim Gunn, Project Runway’s on-air mentor, helped create the “make it work” moment by focuses on aesthetic with the content and style to get the message through to the audience.

One main concept is the style of the message which shows point of view  through the shot and sound of the video to deliver the message.This is use to push beyond the basics of a unique look or sound.  Music is the sound that provides the voice of the subject and must relate. Style is something that has to be there and must show ownership.

Content is what are we saying or showing to the audience. “Content is King,” Ligon said. Having great content in TV, radio and film will get the message out there to the audience. An example is how the newspapers catches people’s attention with the hold onto the story because of the content message. Comedy and blowing up objects are two ways to bring in the views to express the message of the video.

Darius Smith, visual literacy student, found interest in the presentation because of his associate degree in film making at ACC. “The presentation format was really interactive and I connected with him because of my background in film making,” Smith said.
Ligon’s educated today the way his job communicates to the city. The content and style matters when getting the audience to understand the message. The goal is to cut out the noise and get at least 1 message through.