Advertising Big Brands: How YETI Built its Brand

By: Wesley Higgins wmh30@txstate.edu   SAN MARCOS-McGarrah Jessee account supervisor Lucas Lane came to Texas State‚Äôs Mass Comm Week Tuesday to discuss his experiences in advertising and working with companies such as YETI. Lane has been an account supervisor for McGarrah Jessee for 10 years and described his company as a branding firm rather than an ad agency. Lane has […]