October 18, 2017

Advertising Big Brands: How YETI Built its Brand

By: Wesley Higgins wmh30@txstate.edu   SAN MARCOS-McGarrah Jessee account supervisor Lucas Lane came to Texas State’s Mass Comm Week Tuesday to discuss his experiences in advertising and working with companies such as YETI. Lane has been an account supervisor for McGarrah Jessee for 10 years and described his company as a branding firm rather than an ad agency. Lane has […]

Advertising 0 2 min read

Welcome to MC Week!

The School of Journalism and Mass Communication is hosting its annual Mass Comm Week, Oct. 2-6, 2023. This year, we have some amazing events both in person and online! Don’t miss out on the chance to look to the future and hear professionals discuss issues, trends and careers in mass media. Visit our Schedule page to learn more about each event and panel.