By Alexis Higgins Amh262@txstate.edu Two Texas State graduates offered their professional take on social media analytics in sports and entertainment during Mass Comm Week, saying clients required different levels of focus. JC Hernandez represented Under Armour where he works as a solutions planner for Connected Fitness. Daily, his team connects with consumers across four main platforms: MapMyFitness, MyFitnessPal, Endomondo, and […]
By Sawyer Click SAN MARCOS – In Thursday’s concluding Mass Communication Week panel, former University Star editors-in-chief and current public relations assistant reflected Oct. 18 on the importance and benefits of working for student media. The Benefits of Working for Student Media panel consisted of former editor-in-chief Debbie Hiott, who served from 1991-92, and Kelsey Bradshaw, who served from 2015-16. […]
SunLit Story Time co-founder Patrick Kelly told students Wednesday to differentiate themselves if they pursue an entrepreneurial media venture. “Focus your energy on what differentiates you. Outsource everything else,” he advised. Kelly and his wife, Susie, spoke to advertising and public relations classes at the Texas State Round Rock Campus about the Austin-based publishing and podcast company they launched in August. Their […]
With Mass Comm Week coming to an end, students gathered for the last event of the week to hear advertising graduates share their experiences in the work force. Recent Texas State University advertising graduates Divya Darsi, Matt Shoewalter and Olivia Williams each shared their journeys in landing a job after college and working as professionals. The panel started off with […]
With resumes in hand, students filed into the LBJ Ballroom where several companies set up booths filled with flyers and goodies in hopes of finding their newest intern or full-time employee. Every year during Mass Comm Week, Career Services hosts the Mass Communication Career Fair. People from a variety of businesses and companies set up shop in the LBJ Student […]
By: Wesley Higgins wmh30@txstate.edu SAN MARCOS-McGarrah Jessee account supervisor Lucas Lane came to Texas State’s Mass Comm Week Tuesday to discuss his experiences in advertising and working with companies such as YETI. Lane has been an account supervisor for McGarrah Jessee for 10 years and described his company as a branding firm rather than an ad agency. Lane has […]
By Abigail Plant SAN MARCOS – Texas State University Alum Kim Castelluccio spoke on Tuesday about what being in the advertising industry consists of and what it takes to create a digital media strategy. Castelluccio worked as an assistant media planner for LatinWorks, but changed career paths and currently works at 97 Degrees West in Austin, as a digital media […]
By Dayri Vargas-Osorio SAN MARCOS- Justin Johnson shared networking tips and experiences with students Thursday in the closing session of a successful Mass Comm Week at Texas State. Johnson, a San Antonio native, works in professional services for Facebook in Austin and shared some of his experiences in college as well as networking knowledge with students that attended the session. […]
By Chelsea Verstegen cdv17@txstate.edu A panel of four digital media professionals spoke during Mass Comm Week Thursday to share with current students their insight on what is necessary for a career in digital media, as well as their journey to where they are now. The panel was asked questions regarding what it takes to make it in the digital world and […]
By: Logan McCullough rlm215@txstate.edu SAN MARCOS – Texas State alumna Virginia Alves returned to her alma mater to lead a panel discussing her most recent endeavor as social media editor for the 2016 Rio Olympic Games. Alves’s Mass Comm week presentation, “International Waters: Social Media at the 2016 Rio Olympic Games,” moderated by Texas State professor of social journalism Dale […]
The School of Journalism and Mass Communication is hosting its annual Mass Comm Week, Oct. 7-11, 2024. This year, we have some amazing events both in person and online! Don’t miss out on the chance to look to the future and hear professionals discuss issues, trends and careers in mass media. Visit our Schedule page to learn more about each event and panel.