Thursday Wrap Up- Mass Comm Week Comes to an End

The School of Journalism and Mass Communication successfully hosted their annual Mass Communications Week. This event is a four-day conference that allows students to interact with professionals in their prospective fields and discuss issues, trends, and media careers. Today’s final events proved just as exciting with guest speakers from CNN, USA Today and Google, alumni and student panels, and various […]

CARMEN GRAF DISCUSSES KEY ROLES OF ADVERTISING, CREATIVITY AND ENGAGING YOUR AUDIENCE

by Jairus Popp Texas State alumni Carmen Graf presented to Texas State students during Mass Communication Week the importance of incorporating the creative and advertising fields while captivating your targeted audience. Speaking from experience, Graf is currently the vice president and executive media director for the company GSD&M. GSD&M, a full-service advertising agency out of Austin, Texas, has both its […]

Texas State Graduates Help Prepare Students at Advertising Panel

By Arlyn LaBelle Almost any Texas State student would jump at the chance to have their name associated with companies such as Time Warner Cable and Hewlett Packard. At Mass Communication week, some students learned how. The second Advertising Alumni Panel, Life After Texas State, was held on Oct., 23 at Old Main. The panel was comprised of Texas State […]

Networking and clubs are key to success in advertising

By Alex Frank Two Texas State alumni returned to talk to mass communications about life transitions and a professional appearance online. Dustin Lien of Kirkus Media and Kala Brock of NEXTmedia spoke to students about finding a career in advertising and the choices they had to make in order to the right job.  Dustin Lien (left) and Kala Brock (right) addressing a […]

Going Digital: Changes in the Advertising and PR Industry

Four Texas State University alumni with diverse backgrounds put on a presentation giving students advice on how to succeed in the ever-changing world of advertising and public relations. All four are part of the Fleishman-Hillard Digital firm in Austin. Brad Mays, who graduated summa cum laude from Texas State University in 1996, opened the presentation with words on the current […]