By Eric Ott e_o77@txstate.edu Alumni panel members spoke to a packed room Wednesday regarding their careers in advertising. The panel commenced with brief introductions of the panel members by moderator Jenny Buschhorn who then proceeded to ask questions on behalf of her students. Wasting no time at all, Buschhorn asked the panelists what their best advice would be for a […]
BY JORDAN GHRIST jg1483@txstate.edu Several Texas State advertising alumni returned to campus Wednesday to talk to current advertising students about becoming a professional at an advertising agency. The panel, titled “Charting Your Course: There’s More to Advertising than Martinis and Mad Men,” aimed to show students how different branches of an advertising agency work together, how advertising works in the […]
By Jade Anderson The author of “Brand You! Getting Ready to Get a Job in the 21st Century” Bruce Bendinger, gave Texas State students advice Tuesday on how to create a successful brand. With several years of experience in the media industry, one thing he expressed is the importance of creating a personal network. “You’re as good as your database,” […]
By Kasandra Garza k_g156@txstate.edu Texas State University’s Mass Comm Week continued Tuesday with events about marketing tools and analyzing legislation for political writing. The “Brand You!: Getting Ready to Get a Job in the 21st Century” event featured an author, whose book is under the same title, who discussed the importance of creating a personal brand and improving multimedia skills. Bruce Bendinger […]
By Matthew Keillor mrk48@txstate.edu Bruce Bendinger, an author and advertising industry veteran, showed students strategies for developing their personal brands Tuesday as part of Texas State University’s Mass Comm Week. Bendinger’s message to students was that they are in the middle of a media revolution with a lot of opportunity, but where more is required to land a job compared […]
By Amanda Forbes Publisher Bruce Bendinger spoke to Texas State students Tuesday about how to create a personal brand to network and land a career. Bendinger’s presentation for the university’s Mass Comm Week explored how to brand oneself in an evolving environment. As the mass communication field progressed from print to broadcast and eventually to the internet, people working in […]
Texas State University’s Mass Comm Week kicked off Monday with events featuring tech opportunities for recent graduates and a fair highlighting different organizations within the mass communications department. The panel “So you want to be a Mass Comm Professional…” was mostly made up of Texas State University alumni. Among the alumni included advertising, journalism and digital media professionals. Every speaker was seated […]
Director of Chicago Portfolio School concluded Tuesday’s events for Mass Communication Week, speaking about how to get a good job in the advertising field. Jeffrey Epstein graduated from the University of Michigan with a degree in history. Although his major didn’t have anything to do with advertising, he was always fascinated with the subject. His career with advertising has led […]
By Katie Coleman With Mass Comm Week in full swing, media professionals filled students in on what it takes to make it in the business. A session at 5 p.m. Monday allowed students to interview Texas State alumni about their careers in the field. Among the participants were various journalism, electronic media, public relations and advertising professionals from the San […]
By Caelan Bernal Texas State alumni who now are professionals in the field of advertising gave students advice this week on what it takes to get your first job, and what to expect. They discussed the paths they took to get to where they are now, and gave advice on how to be successful in the field. The tips came […]
The School of Journalism and Mass Communication is hosting its annual Mass Comm Week, Oct. 6-10, 2025. This year, we have some amazing events both in person and online! Don’t miss out on the chance to look to the future and hear professionals discuss issues, trends and careers in mass media. Visit our Schedule page to learn more about each event and panel.