97 Degrees West digital media supervisor speaks about being in the advertising industry

By Abigail Plant SAN MARCOS – Texas State University Alum Kim Castelluccio spoke on Tuesday about what being in the advertising industry consists of and what it takes to create a digital media strategy. Castelluccio worked as an assistant media planner for LatinWorks, but changed career paths and currently works at 97 Degrees West in Austin, as a digital media […]

Mass comm pros share tactics that stick

By Katie Coleman With Mass Comm Week in full swing, media professionals filled students in on what it takes to make it in the business. A session at 5 p.m. Monday allowed students to interview Texas State alumni about their careers in the field. Among the participants were various journalism, electronic media, public relations and advertising professionals from the San […]

Mass Comm Week: Meet and Greet

By Kristen Smith San Marcos River by Kristen Smith Mass Communications week at Texas State spans 4 days every year to focus on professionals, students and professors of the mass communications realm. This year, there were an array of seminars and sessions available for students to go to, all focusing on different aspects of mass communications. The final event took […]