Data analytics as a marathon, not a sprint

By Alexis Higgins Amh262@txstate.edu Two Texas State graduates offered their professional take on social media analytics in sports and entertainment during Mass Comm Week, saying clients required different levels of focus. JC Hernandez represented Under Armour where he works as a solutions planner for Connected Fitness. Daily, his team connects with consumers across four main platforms: MapMyFitness, MyFitnessPal, Endomondo, and […]

Former University Star editors reflect on student media

By Sawyer Click SAN MARCOS – In Thursday’s concluding Mass Communication Week panel, former University Star editors-in-chief and current public relations assistant reflected Oct. 18 on the importance and benefits of working for student media. The Benefits of Working for Student Media panel consisted of former editor-in-chief Debbie Hiott, who served from 1991-92, and Kelsey Bradshaw, who served from 2015-16. […]

Students not “stuck” in career

By Hannah Wisterman SAN MARCOS—Kerri Qunell, chief marketing officer at Trinity Episcopal School, advised students to take initiative and be flexible in their upcoming careers. Qunell, a Texas State School of Journalism and Mass Communication alumna, spoke at the Communication Careers Q&A. In the 15 years since she’s graduated, Qunell has worked for Dell, TV news, the nonprofit sector and […]

Employers share what they seek in potential employees

With resumes in hand, students filed into the LBJ Ballroom where several companies set up booths filled with flyers and goodies in hopes of finding their newest intern or full-time employee. Every year during Mass Comm Week, Career Services hosts the Mass Communication Career Fair. People from a variety of businesses and companies set up shop in the LBJ Student […]

Study in America program offered for School of Journalism and Mass Communication students

By Gabriella Carrizales Gac78@txstate.edu   SAN MARCOS — Senior lecturer Dale Blasingame and two students, Haley Jenkins and Zach Ientasch, gave background information and shared their experience during the first Study in America program. Study in America is a summer program that gives students the out-of-class experience while staying cost effective. This program travels within the states for students who […]

Del Valle ISD brings relations closer between PR and public schools during mass communications week at Texas State

By Alexandra Cochran Alc261@txstate.edu SAN MARCOS — Communications coordinator, A.J. Arreguin and Director of Communications and Community Relations, Shannon Rideout, visited Texas State from Del Valle ISD during Mass Comm Week to promote public relations in public schools. The Del Valle Independent School District serves over 11,000 students within 15 different campuses while catering to their “Whatever It Takes” attitude. […]

A whole new world of PR

By Shannon Sampson SAN MARCOS — With advancements in technology, the reporting world is changing drastically, and public relations is changing with it. Social media supersedes the ways in which consumers know and understand all aspects of public relations. Jeff Hahn from Hahn Public in Austin spoke with mass communication majors Wednesday morning at Texas State University on ways in […]

School District Communications Department Speak on Public Relation Benefits for Public Schools

SAN MARCOS, Texas – The Del Valle Independent School District in Austin communications department spoke to Texas State students during Mass Comm Week to give them an insight into how public schools benefit from public relations. Shannon Rideout, director of communications and community relations, and A.J Arreguin, communications coordinator, talked about keeping the community informed about what their students are […]

Student organization fair highlights opportunities for mass communication students

By Garrett McGinley grm56@txstate.edu The 2017 mass communication week officially begun Monday with the student organization fair. The fair is meant to emphasize the many organizations available to students in the School of Journalism and Mass Communication. These organizations all offer opportunities to network with students that hold similar interests. Some even offer hands-on work experience. One of those organizations […]