October 19, 2018

Holly Wise speaks about solutions journalism in India and advice on researching newsworthy topics worldwide

By Zephanie Battle Zdb14@txstate.edu Holly Wise, Texas State journalism lecturer and journalist, joined Mass Comm Week 2018 from Karnataka, India, (via Skype) to highlight the effect of solutions journalism and how newsworthy topics can be found no matter where you live. As a Fulbright Scholar, Wise teaches classes, workshops and is often a guest speaker for solutions journalism at Mount […]

Electronic Media 0 1 min read
October 19, 2018

Data analytics as a marathon, not a sprint

By Alexis Higgins Amh262@txstate.edu Two Texas State graduates offered their professional take on social media analytics in sports and entertainment during Mass Comm Week, saying clients required different levels of focus. JC Hernandez represented Under Armour where he works as a solutions planner for Connected Fitness. Daily, his team connects with consumers across four main platforms: MapMyFitness, MyFitnessPal, Endomondo, and […]

Advertising 0 1 min read
October 19, 2018

Former University Star editors reflect on student media

By Sawyer Click SAN MARCOS – In Thursday’s concluding Mass Communication Week panel, former University Star editors-in-chief and current public relations assistant reflected Oct. 18 on the importance and benefits of working for student media. The Benefits of Working for Student Media panel consisted of former editor-in-chief Debbie Hiott, who served from 1991-92, and Kelsey Bradshaw, who served from 2015-16. […]

Advertising 0 2 min read
October 18, 2018

Media Entrepreneurs Need to Differentiate Themselves

SunLit Story Time co-founder Patrick Kelly told students Wednesday to differentiate themselves if they pursue an entrepreneurial media venture. “Focus your energy on what differentiates you. Outsource everything else,” he advised. Kelly and his wife, Susie, spoke to advertising and public relations classes at the Texas State Round Rock Campus about the Austin-based publishing and podcast company they launched in August. Their […]

Advertising 0 2 min read
October 17, 2018

HBCUGameday draws attention to community

By Rebecca Cole   SAN MARCOS-Dedicated to fairness, accuracy and sports, Steven J. Gaither saw a need for coverage. Making the right plays led him to create HBCUGameday. After graduating from Winston Salem State in 2009, Gaither created the HBCUGameday website in 2012 to highlight culture and athletics at Historically Black Colleges. Gaither targets community which has helped increase follower […]

blogging 0 2 min read
October 20, 2017

Texas State alumni share their experience in the advertising field

With Mass Comm Week coming to an end, students gathered for the last event of the week to hear advertising graduates share their experiences in the work force. Recent Texas State University advertising graduates Divya Darsi, Matt Shoewalter and Olivia Williams each shared their journeys in landing a job after college and working as professionals. The panel started off with […]

Ad Club 0 2 min read
October 20, 2017

Employers share what they seek in potential employees

With resumes in hand, students filed into the LBJ Ballroom where several companies set up booths filled with flyers and goodies in hopes of finding their newest intern or full-time employee. Every year during Mass Comm Week, Career Services hosts the Mass Communication Career Fair. People from a variety of businesses and companies set up shop in the LBJ Student […]

Advertising 0 3 min read
October 20, 2017

Virtual reality workshop prepares students for first full-course class in spring semester

By Katie Burrell Mass communication students at Texas State signed up for one of two virtual reality workshops held during Mass Comm Week days before the university’s first full-credit virtual reality course will be offered. Texas State’s School of Journalism and Mass Communication has offered a virtual reality course in the past, but it did not last an entire semester, […]

Electronic Media 0 2 min read
October 19, 2017

Texas State alumni sit down with Dale Blasingame to talk about careers in web development

By Janessa Rutiaga — jmr297@txstate.edu Texas State University alumni sat down with professor Dale Blasingame during this year’s Mass Comm Week discussing their own experience working in the field of web development, and gave advice to current mass communication students. Alumni included Ashley Hebler of FANS 1st Media, Thomas Hodge of Sanders Wingo and Kimberly Cook of Zenoss. Blasingame led […]

Electronic Media 0 1 min read
October 17, 2017

97 Degrees West digital media supervisor speaks about being in the advertising industry

By Abigail Plant SAN MARCOS – Texas State University Alum Kim Castelluccio spoke on Tuesday about what being in the advertising industry consists of and what it takes to create a digital media strategy. Castelluccio worked as an assistant media planner for LatinWorks, but changed career paths and currently works at 97 Degrees West in Austin, as a digital media […]

Advertising 0 1 min read

Welcome to MC Week!

The School of Journalism and Mass Communication is hosting its annual Mass Comm Week, Oct. 7-11, 2024. This year, we have some amazing events both in person and online! Don’t miss out on the chance to look to the future and hear professionals discuss issues, trends and careers in mass media. Visit our Schedule page to learn more about each event and panel.