Media Entrepreneurs Need to Differentiate Themselves

SunLit Story Time co-founder Patrick Kelly told students Wednesday to differentiate themselves if they pursue an entrepreneurial media venture. “Focus your energy on what differentiates you. Outsource everything else,” he advised. Kelly and his wife, Susie, spoke to advertising and public relations classes at the Texas State Round Rock Campus about the Austin-based publishing and podcast company they launched in August. Their […]

Employers share what they seek in potential employees

With resumes in hand, students filed into the LBJ Ballroom where several companies set up booths filled with flyers and goodies in hopes of finding their newest intern or full-time employee. Every year during Mass Comm Week, Career Services hosts the Mass Communication Career Fair. People from a variety of businesses and companies set up shop in the LBJ Student […]

Del Valle ISD brings relations closer between PR and public schools during mass communications week at Texas State

By Alexandra Cochran Alc261@txstate.edu SAN MARCOS — Communications coordinator, A.J. Arreguin and Director of Communications and Community Relations, Shannon Rideout, visited Texas State from Del Valle ISD during Mass Comm Week to promote public relations in public schools. The Del Valle Independent School District serves over 11,000 students within 15 different campuses while catering to their “Whatever It Takes” attitude. […]

Author teaches students how to create personal brand

By Kasandra Garza k_g156@txstate.edu Texas State University’s Mass Comm Week continued Tuesday with events about marketing tools and analyzing legislation for political writing. The “Brand You!: Getting Ready to Get a Job in the 21st Century” event featured an author, whose book is under the same title, who discussed the importance of creating a personal brand and improving multimedia skills.  Bruce Bendinger […]

Alumni share tips for working in mass communications

Texas State University’s Mass Comm Week kicked off Monday with events featuring tech opportunities for recent graduates and a fair highlighting different organizations within the mass communications department. The panel “So you want to be a Mass Comm Professional…” was mostly made up of  Texas State University alumni. Among the alumni included advertising, journalism and digital media professionals. Every speaker was seated […]

Thursday Wrap Up- Mass Comm Week Comes to an End

The School of Journalism and Mass Communication successfully hosted their annual Mass Communications Week. This event is a four-day conference that allows students to interact with professionals in their prospective fields and discuss issues, trends, and media careers. Today’s final events proved just as exciting with guest speakers from CNN, USA Today and Google, alumni and student panels, and various […]

CARMEN GRAF DISCUSSES KEY ROLES OF ADVERTISING, CREATIVITY AND ENGAGING YOUR AUDIENCE

by Jairus Popp Texas State alumni Carmen Graf presented to Texas State students during Mass Communication Week the importance of incorporating the creative and advertising fields while captivating your targeted audience. Speaking from experience, Graf is currently the vice president and executive media director for the company GSD&M. GSD&M, a full-service advertising agency out of Austin, Texas, has both its […]