Jill ByrdJill Byrd is a PR veteran with experience working on both the client and agency side. She understands the nuances of effective communication whether the method be print, spoken, electronic or across social media, yet knows that public relations is still about relationships. Jill gets to know her clients, their issues and their audience in order to help direct […]
Bob Rivard, editor and executive vice president of the San Antonio Express-News, will talk about the effect of economic crisis on the journalism industry during Mass Communication Week. His lecture, “In Times of Crisis, Get Creative”, will discuss the challenges and opportunities that journalism students face when trying to find a job during economic crisis. “I will be talking about […]
By Jose T. Garza III Bill Schoening has climbed up the ladder of success during his 30 years of broadcasting. He knows firsthand it takes hardwork and persistence to reach your goals in life. “You have to be humble,” Schoening said. “You might have to start at a small publication or a news station, but hardwork is the most important […]
This year’s Mass Comm Week features a session with Mike Leggett, outdoors writer for the Austin American-Statesman. Leggett will be speaking on a range of topics, including journalism’s changing model, environmental impacts and politics covered through outdoors writing. One of the most important aspects for journalists to consider are the “ways that [you] can make [yourself] valuable for listeners,” said […]
What can we learn from new research in the radio industry? What connection does Arbitron have to smartphones? Students will be sure to learn something in regards to these topics during the session with Jenny Tsao, PPM market manager for Arbitron. Tsao will speak about the basics of marketing research for the radio industry. At Arbitron, she is part of […]
During Mass Comm Week, use Gowalla to check in to the panels you attend and share photos, and you could win fabulous prizes. Look for the Mass Comm Week custom stamp below! Be sure to Post to Twitter (that’s one of the ways we’ll be contacting you if you win). Check in to five selected panels and complete the Mass […]
By Michael Miles The session, “The Impact of Media Conglomeration on Global Issues”, will take place in ASBS 315 and will focus on the crisis that journalism faces with a failing business model. The current corporate media system has led to many of the crises in today’s journalism world, including a decline in quality. Jensen is a journalism professor at […]
By: Caitlin McWeeney On Monday, students will learn what it is like to build and sustain a new publication in the digital era. Melinda Garvey, publisher and co-founder of austin woman magazine started the magazine in 2002 after moving to Austin from Washington D.C.. Her magazine sponsors the Girl Scouts, the Junior League and the Susan G. Komen foundation. Also […]
By Jovonna Owen Image provided by Getty Images Join San Antonio Express-News fashion journalist Michael Quintanilla as he accounts what’s in and out this season in fashion journalism. Quintanilla will speak on Wednesday, Oct. 27 from 2-3:20 p.m. at Old Main in room 320. Quintanilla is a fashion and pop culture writer and stylist for the San Antonio Express-News and […]
by Erika Guerra Next Tuesday, students at Texas State will have the opportunity to learn more about the world of event planning from Texas State alumna Jenifer Glenn. Glenn began her business, Tenant Link, Inc. in 1996 to provide tenant retention programs to commercial office buildings. She also created Let’s Party!, created with the purpose of helping industries outside of […]
The School of Journalism and Mass Communication is hosting its annual Mass Comm Week, Oct. 6-10, 2025. This year, we have some amazing events both in person and online! Don’t miss out on the chance to look to the future and hear professionals discuss issues, trends and careers in mass media. Visit our Schedule page to learn more about each event and panel.