Liz Arreaga, co-founder of Mercury Mambo– experiential marketing agency- spoke at Mass Comm Week on Wednesday. Arreaga shared what Mercury Mambo actually does, who some of her clients are, how she feels about the corporate world, what it took to start her own business and more. Before founding Mercury Mambo in 2001, Arreaga worked as a Hispanic marketing executive for […]
The influence of new media on communications has been a main focus of many discussions this week. Michael Pranikoff, Director of Emerging Media at PR Newswire, took the theme to a different level by demonstrating how to communicate through Web 2.0. His charismatic attitude and informal gestures caught the audience’s attention this morning in Old Main 320. “I hate lecturing, […]
As the clock struck two, the four speakers took their seats in front of a crowded room of students. The event, entitled The Journalism Alumni Panel: What I Didn’t Learn in School, was hosted by the School of Journalism and Mass Communication. The panel included Erica Hernandez, a producer and reporter for KGNS TV in Laredo, Joe Ruiz, an online […]
It was a great week, I had a blast. The speakers rocked, the blog rocked, we rocked!
Glenda Goehrs, former GSD&M Vice President of publications took me by surprise. As expected, she was very knowledgeable in the advertising field, but she was also very passionate about her line of work and witty as well. She gave advice on how to seek internships and how to impress a client. This means going above and beyond your call of […]
If you’ve ever attended Austin City Limits or Lollapalooza and can plead guilty of being that frantic fan quickly thumbing through your program guide to see when one of the bands you were dying to see was playing, then you can say you’ve had a taste of Ramser Media. Ramser Media has published program guides for music festivals such as […]
According to Alicia Wagner Calzada, President Emeritus of the National Press Photographers Association, the way journalists and news outlets conduct their business is the basis of the public’s trust in them. “Ethics is the single most important thing that news organizations have,” Calzada said in her Thursday morning Mass Communication Week presentation. The talk gave an overview of the most […]
Paul Burka and Eileen Smith had a great discussion on traditional and new media, Wednesday at 3:30. Burka, senior executive editor for Texas Monthly, has been with Texas Monthly since one year after it started. He spoke about how his opinion of traditional media and new media transformed over time. “The new world of media was 25 years away back […]
KTSW has been running these promos for MC Week. Nice job! General Promo McClellan Promo
Texas State strutted, flashed and flaunted its way through the first Mass Comm week fashion show inside the LBJ student center. The joint effort with PRSSA, dubbed “Dress for Success” showcased what to wear when trying to capture the eyes of potential employers. The event was as informative as it was fun. In classic runway style a DJ was on […]
The School of Journalism and Mass Communication is hosting its annual Mass Comm Week, Oct. 6-10, 2025. This year, we have some amazing events both in person and online! Don’t miss out on the chance to look to the future and hear professionals discuss issues, trends and careers in mass media. Visit our Schedule page to learn more about each event and panel.