97 Degrees West digital media supervisor speaks about being in the advertising industry

By Abigail Plant SAN MARCOS – Texas State University Alum Kim Castelluccio spoke on Tuesday about what being in the advertising industry consists of and what it takes to create a digital media strategy. Castelluccio worked as an assistant media planner for LatinWorks, but changed career paths and currently works at 97 Degrees West in Austin, as a digital media […]

Getting Hired in the Digital World

By Chelsea Verstegen cdv17@txstate.edu A panel of four digital media professionals spoke during Mass Comm Week Thursday to share with current students their insight on what is necessary for a career in digital media, as well as their journey to where they are now. The panel was asked questions regarding what it takes to make it in the digital world and […]

Panel discusses digital advertising and social media jobs

By Meredyth Wiegand Mgw28@txstate.edu SAN MARCOS- A panel of Texas State University graduates spoke Thursday to current students about their jobs in digital advertising and social media as part of Mass Comm Week. University lecturer and Ad Club faculty supervisor, Emmeline Olson moderated “Everybody’s Surfing Now: Digital Advertising and Social Media” prompting the panel of professionals to speak about their […]

Social Media and the Digital World

  By: Alexis Aguirre alexis08@txstate.edu Social media experts and Texas State alumni came together Thursday to give advice to students about the digital world. The speakers included Cody Herring, a digital strategist for White Hat Agency, Emily Burns, associate editor at The Berry, Taylor Wood, a marketing analyst for Resignation Media and Andrea Windmeyer, a creative strategist for Unique Influence. […]

Alumni host advertising panel to inspire future colleagues

By Eric Ott e_o77@txstate.edu Alumni panel members spoke to a packed room Wednesday regarding their careers in advertising. The panel commenced with brief introductions of the panel members by moderator Jenny Buschhorn who then proceeded to ask questions on behalf of her students. Wasting no time at all, Buschhorn asked the panelists what their best advice would be for a […]

Author teaches students how to create personal brand

By Kasandra Garza k_g156@txstate.edu Texas State University’s Mass Comm Week continued Tuesday with events about marketing tools and analyzing legislation for political writing. The “Brand You!: Getting Ready to Get a Job in the 21st Century” event featured an author, whose book is under the same title, who discussed the importance of creating a personal brand and improving multimedia skills.  Bruce Bendinger […]

Crash course in personal branding for Texas State students

By Matthew Keillor mrk48@txstate.edu Bruce Bendinger, an author and advertising industry veteran, showed students strategies for developing their personal brands Tuesday as part of Texas State University’s Mass Comm Week. Bendinger’s message to students was that they are in the middle of a media revolution with a lot of opportunity, but where more is required to land a job compared […]

Texas State students learn about branding

By Amanda Forbes Publisher Bruce Bendinger spoke to Texas State students Tuesday about how to create a personal brand to network and land a career. Bendinger’s presentation for the university’s Mass Comm Week explored how to brand oneself in an evolving environment. As the mass communication field progressed from print to broadcast and eventually to the internet, people working in […]

Professional gives advice to students seeking jobs

By Meredyth Wiegand Mgw28@txstate.edu SAN MARCOS- Creative advertising professional, Bruce Bendinger spoke to Texas State University students about creating a personal brand while seeking a job in the 21st century. In Bendinger’s lecture, he had three lessons stressing the importance on how students could better equip themselves as media professionals. He had one simple idea, media is evolving and this […]