Gary Cooper speaks to students at Texas State University

Gary Cooper came to speak during Texas State University’s Mass Comm Week Thursday. The session, “From South Texas to Univision: One Step at a Time…,” was an insight to Cooper’s success story and his perseverance in the process. The audience was a mixture of high school students from Laredo’s Vidal M. Trevino School of Communication and Fine Arts and Texas State […]

Alumni host advertising panel to inspire future colleagues

By Eric Ott Alumni panel members spoke to a packed room Wednesday regarding their careers in advertising. The panel commenced with brief introductions of the panel members by moderator Jenny Buschhorn who then proceeded to ask questions on behalf of her students. Wasting no time at all, Buschhorn asked the panelists what their best advice would be for a […]

Ad grads give tips for success at an ad agency

BY JORDAN GHRIST Several Texas State advertising alumni returned to campus Wednesday to talk to current advertising students about becoming a professional at an advertising agency. The panel, titled “Charting Your Course: There’s More to Advertising than Martinis and Mad Men,” aimed to show students how different branches of an advertising agency work together, how advertising works in the […]

Alumni Talk Austin ISD Branding and Public Relations Tips

By:Amy Thornton SAN MARCOS – Texas State University headed into the third day of Mass Comm Week panels and The Branding to Billboards session featured guest speaker, Texas State graduate, Samantha Alexander. Alexander is the assistant director of public affairs and operations for the Austin Independent School District. Last year was the first year for Austin ISD to have […]

Author teaches students how to create personal brand

By Kasandra Garza Texas State University’s Mass Comm Week continued Tuesday with events about marketing tools and analyzing legislation for political writing. The “Brand You!: Getting Ready to Get a Job in the 21st Century” event featured an author, whose book is under the same title, who discussed the importance of creating a personal brand and improving multimedia skills.  Bruce Bendinger […]

Professional gives advice to students seeking jobs

By Meredyth Wiegand SAN MARCOS- Creative advertising professional, Bruce Bendinger spoke to Texas State University students about creating a personal brand while seeking a job in the 21st century. In Bendinger’s lecture, he had three lessons stressing the importance on how students could better equip themselves as media professionals. He had one simple idea, media is evolving and this […]

Texas State alumni bring insight into the field of technology

By Denise Cervantes Texas State University ‘Mass Comm Week’ began Monday with a panel of former Bobcats sharing their current endeavors in the field of technology as recent mass communication graduates. ‘Tech Opportunities for Mass Comm Grads’ took place from 2-3:20 PM in Old Main 320. The panel of speakers included Kimberly Cook, web producer at Zenoss, Ben Slade, profile […]