By Alexis Higgins Amh262@txstate.edu Two Texas State graduates offered their professional take on social media analytics in sports and entertainment during Mass Comm Week, saying clients required different levels of focus. JC Hernandez represented Under Armour where he works as a solutions planner for Connected Fitness. Daily, his team connects with consumers across four main platforms: MapMyFitness, MyFitnessPal, Endomondo, and […]
SunLit Story Time co-founder Patrick Kelly told students Wednesday to differentiate themselves if they pursue an entrepreneurial media venture. “Focus your energy on what differentiates you. Outsource everything else,” he advised. Kelly and his wife, Susie, spoke to advertising and public relations classes at the Texas State Round Rock Campus about the Austin-based publishing and podcast company they launched in August. Their […]
By: Wesley Higgins wmh30@txstate.edu SAN MARCOS-McGarrah Jessee account supervisor Lucas Lane came to Texas State’s Mass Comm Week Tuesday to discuss his experiences in advertising and working with companies such as YETI. Lane has been an account supervisor for McGarrah Jessee for 10 years and described his company as a branding firm rather than an ad agency. Lane has […]
By Thomas Mejia Creativity and perfecting the content you post on social media are the stepping stones of building your brand on Twitter or any other platform. Matt Nelson, author and social media entrepreneur, started the “We Rate Dogs” account in 2015 where in his first week of controlling the account he gained 10,000 followers- by the end of the […]
By Imari Mora ism5@txstate.edu SAN MARCOS- Univision’s Emmy award-winning reporter Gary Cooper shared tips Thursday on making it from South Texas to a major market during the last day of Mass Comm Week. Cooper began his lecture with telling Texas State students as well as Laredo High school journalism students the ugly truth. Looking forward to the event Alison Bryce, […]
By R. Hans Miller SAN MARCOS, TEXAS – Jon-Stephen Stansel, Texas State University’s social media coordinator spoke Thursday at the university’s Mass Comm Week event about the challenges associated with managing social media for a major educational institution. A room full of Texas State students gathered in Old Main at 8 a.m. to hear about what it takes to deal […]
By Jairo Devora As the age of technology continues to expand and evolve, something as simple as introducing yourself can impact your life forever, as it did for one Facebook networking professional. San Antonio native and University of Texas alumnus, Justin Johnson, is a networking professional based in Austin who, through Facebook, “manages different companies’ business models” and expands their […]
By Austin Calhoun aec82@txstate.edu Dax Patton, business development manager for SXSW Conference and Festival, spoke to Texas State students Thursday about marketing in the ever-evolving professional landscape. Patton began by telling his personal career story in which after working in staffing for a large company directly out of college, he took a risk and created Digital Touch Systems with a […]
By:Amy Thornton alt73@txstate.edu SAN MARCOS – Texas State University headed into the third day of Mass Comm Week panels and The Branding to Billboards session featured guest speaker, Texas State graduate, Samantha Alexander. Alexander is the assistant director of public affairs and operations for the Austin Independent School District. Last year was the first year for Austin ISD to have […]
By Jade Anderson The author of “Brand You! Getting Ready to Get a Job in the 21st Century” Bruce Bendinger, gave Texas State students advice Tuesday on how to create a successful brand. With several years of experience in the media industry, one thing he expressed is the importance of creating a personal network. “You’re as good as your database,” […]
The School of Journalism and Mass Communication is hosting its annual Mass Comm Week, Oct. 7-11, 2024. This year, we have some amazing events both in person and online! Don’t miss out on the chance to look to the future and hear professionals discuss issues, trends and careers in mass media. Visit our Schedule page to learn more about each event and panel.