October 18, 2017

Del Valle ISD brings relations closer between PR and public schools during mass communications week at Texas State

By Alexandra Cochran Alc261@txstate.edu SAN MARCOS — Communications coordinator, A.J. Arreguin and Director of Communications and Community Relations, Shannon Rideout, visited Texas State from Del Valle ISD during Mass Comm Week to promote public relations in public schools. The Del Valle Independent School District serves over 11,000 students within 15 different campuses while catering to their “Whatever It Takes” attitude. […]

Broadcast 0 1 min read
October 18, 2017

Texas State diversity shows importance of music

By Aaryn Stafford – ads133@txstate.edu SAN MARCOS, TEXAS – The Wittliff Collections at Alkek Library are adding new exhibits. Headed by its new curator Hector Saldaña, the Texas Music Collection will showcase Texas artists. This collection will contain a diverse catalogue of Texas music. It will have well known Texas music like tejano and conjunto, but will also showcase the […]

Uncategorized 0 2 min read
October 18, 2017

A whole new world of PR

By Shannon Sampson SAN MARCOS — With advancements in technology, the reporting world is changing drastically, and public relations is changing with it. Social media supersedes the ways in which consumers know and understand all aspects of public relations. Jeff Hahn from Hahn Public in Austin spoke with mass communication majors Wednesday morning at Texas State University on ways in […]

Mass Communications 0 2 min read
October 18, 2017

School District Communications Department Speak on Public Relation Benefits for Public Schools

SAN MARCOS, Texas – The Del Valle Independent School District in Austin communications department spoke to Texas State students during Mass Comm Week to give them an insight into how public schools benefit from public relations. Shannon Rideout, director of communications and community relations, and A.J Arreguin, communications coordinator, talked about keeping the community informed about what their students are […]

Mass Communications 0 1 min read
October 18, 2017

Advertising Big Brands: How YETI Built its Brand

By: Wesley Higgins wmh30@txstate.edu   SAN MARCOS-McGarrah Jessee account supervisor Lucas Lane came to Texas State’s Mass Comm Week Tuesday to discuss his experiences in advertising and working with companies such as YETI. Lane has been an account supervisor for McGarrah Jessee for 10 years and described his company as a branding firm rather than an ad agency. Lane has […]

Advertising 0 2 min read
October 17, 2017

97 Degrees West digital media supervisor speaks about being in the advertising industry

By Abigail Plant SAN MARCOS – Texas State University Alum Kim Castelluccio spoke on Tuesday about what being in the advertising industry consists of and what it takes to create a digital media strategy. Castelluccio worked as an assistant media planner for LatinWorks, but changed career paths and currently works at 97 Degrees West in Austin, as a digital media […]

Advertising 0 1 min read

Welcome to MC Week!

The School of Journalism and Mass Communication is hosting its annual Mass Comm Week, Oct. 6-10, 2025. This year, we have some amazing events both in person and online! Don’t miss out on the chance to look to the future and hear professionals discuss issues, trends and careers in mass media. Visit our Schedule page to learn more about each event and panel.