By Alexis Higgins Amh262@txstate.edu Two Texas State graduates offered their professional take on social media analytics in sports and entertainment during Mass Comm Week, saying clients required different levels of focus. JC Hernandez represented Under Armour where he works as a solutions planner for Connected Fitness. Daily, his team connects with consumers across four main platforms: MapMyFitness, MyFitnessPal, Endomondo, and […]
By Hannah Wisterman SAN MARCOS—Kerri Qunell, chief marketing officer at Trinity Episcopal School, advised students to take initiative and be flexible in their upcoming careers. Qunell, a Texas State School of Journalism and Mass Communication alumna, spoke at the Communication Careers Q&A. In the 15 years since she’s graduated, Qunell has worked for Dell, TV news, the nonprofit sector and […]
SAN MARCOS, Texas – With Texas State University hosting Mass Comm Week, Texas State alumni Chris Cantu and Pam Renteria talked about what it’s like to work for Austin’s famous South by South West (SXSW). In March, SXSW is put on by the city of Austin for about ten days. This festival shows live music, films, social media and new […]
By Rebecca Cole SAN MARCOS-Dedicated to fairness, accuracy and sports, Steven J. Gaither saw a need for coverage. Making the right plays led him to create HBCUGameday. After graduating from Winston Salem State in 2009, Gaither created the HBCUGameday website in 2012 to highlight culture and athletics at Historically Black Colleges. Gaither targets community which has helped increase follower […]
By Abigail Plant SAN MARCOS – Texas State University Alum Kim Castelluccio spoke on Tuesday about what being in the advertising industry consists of and what it takes to create a digital media strategy. Castelluccio worked as an assistant media planner for LatinWorks, but changed career paths and currently works at 97 Degrees West in Austin, as a digital media […]
By Zee Battle SAN MARCOS — On Oct. 17, during Mass Communication Week at Texas State, KXAN reporter Alicia Inns gave students the rundown of what her job is like as a multimedia journalist, also called backpack journalism. Inns has been in the journalism business for about seven years and has had the responsibility of doing everything on her own: […]
By Thomas Mejia Creativity and perfecting the content you post on social media are the stepping stones of building your brand on Twitter or any other platform. Matt Nelson, author and social media entrepreneur, started the “We Rate Dogs” account in 2015 where in his first week of controlling the account he gained 10,000 followers- by the end of the […]
By Bryan Juarez SAN MARCOS, Texas – The Student Organization Fair showcased Monday the student media and organizations the School of Journalism and Mass Communication offers to students. Representatives from each organization set up on the first floor of Old Main from 11 a.m. – 2 p.m. to speak with students about the benefits of joining an organization. Being a […]
By R. Hans Miller SAN MARCOS, TEXAS – Jon-Stephen Stansel, Texas State University’s social media coordinator spoke Thursday at the university’s Mass Comm Week event about the challenges associated with managing social media for a major educational institution. A room full of Texas State students gathered in Old Main at 8 a.m. to hear about what it takes to deal […]
By Jairo Devora As the age of technology continues to expand and evolve, something as simple as introducing yourself can impact your life forever, as it did for one Facebook networking professional. San Antonio native and University of Texas alumnus, Justin Johnson, is a networking professional based in Austin who, through Facebook, “manages different companies’ business models” and expands their […]
The School of Journalism and Mass Communication is hosting its annual Mass Comm Week, Oct. 2-6, 2023. This year, we have some amazing events both in person and online! Don’t miss out on the chance to look to the future and hear professionals discuss issues, trends and careers in mass media. Visit our Schedule page to learn more about each event and panel.